http://www.forbes.co...-young-drivers/
“from time to time, we sponsor GP2 and GP3 drivers to encourage the development of the sport in key markets.”
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The flotation prospectus states that F1’s management “intend to develop and foster, via GP2 and GP3, drivers from new countries, regions and markets who are capable of progressing to Formula 1. Since the presence of a national driver in the competition can be a significant catalyst for the sport’s popularity in a given country, we expect this initiative to further drive local market popularity and awareness of Formula 1, underpinning and developing our fan base and the value of our commercial rights.”
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“we intend to explore opportunities for introducing specific support series to strategic markets such as the United States and China. We will use GP2 and GP3 to provide opportunities for drivers in our new markets to enter Formula 1. We benefit from the success of these ‘local’ drivers as they generally increase the popularity of Formula 1 in their home countries."
Interesting, I'm surprised that they don't seem to have backed a Chinese driver yet..
