....seriously...don't the drivers already have enough work as it is ? On motorsport.com it is a analysis about this.
Well, to be more constructive than my rota plan, I think it's admirable that they're considering the issue and what can be done, and that article does a good job in raising some of the key stumbling blocks, such as how to balance greater access to interesting material for fans versus control of sensitive content. The article mentions Kobayashi falling foul of FOM in uploading material online, but it's not just Bernie who seems to get uneasy at the thought of letting the drivers have free rein, it's the teams too.
The former Ferrari head of comms initially refused to allow the Ferrari drivers to have twitter accounts at all and even when they did allow it, Luca de Montezemolo was on record as saying they restricted Alonso in what he could say about Ferrari on his personal account. This seemed to me heavy-handed and denying them a powerful means of speaking to the fans, but Lewis Hamilton's misguided attempts to explain his racing in Spa illustrates the problems of open access and the impossibility of getting information back once it has been released - loss of control of the team message.
Still, I suspect ultimately the teams and the drivers are indeed better off just going for it - request the drivers show judgement but ultimately step back and let the drivers say what they want and just deal with the occasional embarrassment that causes. I think people will ultimately respond better to a flawed message that seems authentic than to a consistent message that nonetheless seems contrived.