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Force India to be rebranded as Aston Martin? [merged]

Started by FullThrottleF1 , Aug 25 2015 13:40

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213 replies to this topic

#201 Marklar

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Posted 27 February 2016 - 14:11

Motorsport.com ‏@Motorsport

Force India: "Door still open" for Aston Martin partnership http://bit.ly/211ECHa #F1

:yawnface:

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#202 pdac

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Posted 27 February 2016 - 14:15

Motorsport.com ‏@Motorsport

Force India: "Door still open" for Aston Martin partnership http://bit.ly/211ECHa #F1

Is that FI saying "Oh please, please, please, oh please" whilst on their knees with hands together

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#203 BRG

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Posted 27 February 2016 - 16:35

AM are investing in a new factory in Wales to build their new car. Being a small niche manufacturer without a major group backing them, where would they find funds to waste on F1 or FI.

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#204 Risil

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Posted 27 February 2016 - 16:49

I guess it would be a sponsorship deal with no technical support, a bit like Lotus with Enstone or FIAT Yamaha in MotoGP.

On the other hand given Force India's owners you do have to wonder about succession planning. Having some people on the board who know about racing teams and running a small entrepreneurial car manufacturer couldn't be a bad thing.

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#205 Mat13

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Posted 27 February 2016 - 17:01

Whatever happened to the deal with Johnny Walker? (Was it Johnny Walker? I know it was whisky) did that go down the pan with AM?

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#206 charly0418

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Posted 27 February 2016 - 20:20

Whatever happened to the deal with Johnny Walker? (Was it Johnny Walker? I know it was whisky) did that go down the pan with AM?

Nothing, but Diaego is still involved. Smirnoff just announced a 5 year extension worth 75 million dollars

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#207 LongTooth

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Posted 27 February 2016 - 20:27

AM are investing in a new factory in Wales to build their new car. Being a small niche manufacturer without a major group backing them, where would they find funds to waste on F1 or FI.

Wouldn't it simply be a branding exercise? Team sponsorship, if you like. Aston won't be making any parts for the car. I think it kinda makes sense as Aston is 5% owned by Mercedes and do use Mercedes engines. So, as long as FI keep using Mercedes power there's some rhyme to their reason, even it seems a bit tenuous.

Edited by LongTooth, 27 February 2016 - 20:28.

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#208 Imateria

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Posted 27 February 2016 - 21:10

Nothing, but Diaego is still involved. Smirnoff just announced a 5 year extension worth 75 million dollars

Yep, surprisingly it seems to be part of the deal that sees Mallya stepping down from the Diageo/Unit Spirits board and being enforced to have no involvment with them for the same period of time.

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#209 Marklar

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Posted 16 March 2016 - 19:42

https://joesaward.wo...the-names-bond/

Today (Australian time) is the day Aston Martin announces its plans in F1. Yes, there still are some. Manufacturer power in F1 grows – but only a tiny little bit. Don’t expect anything with Force India. It is not happening with them. That idea went up in smoke along with Vijay Mallya’s trousers. Still, it was never a great marketing fit.

Ok...