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Young people not watching television match - how can F1 and motorsports adapt


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#1 ronsingapore

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Posted 04 September 2015 - 01:27

This is an interesting article: 

 

http://qz.com/494717...vision-anymore/

 

Just to put it simply, the current batch of under-20s screen time is more on smart devices like laptops, smartphones and tables, and not actual television. How can F1 and survive and adapt?



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#2 itsademo

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Posted 04 September 2015 - 01:43

its not down to F1 to adapt its down to the tv companies to adapt much like the BBC and sky have done in the uk

they both have online services that allow their users to watch any live races they have the rights to show along with all practice and qually sessions.

If other broadcasters don't do similar web presences thats their loss as they are the companies with the rights to show the product in their countries NOT FOM

 

with regards to the article you quoted it lacks basic consideration of time and availability of screens

almost everyone has their mobile device with them 24/7 but how much time do they have where a tv is at hand

So clearly they are going to spend more time on the device that they have to hand rather than the one that is back at home perhaps many miles away



#3 BlinkyMcSquinty

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Posted 04 September 2015 - 03:17

OK, I'm not part of the younger generation, so I don't truly understand their viewing patterns.

 

But Formula One has to start making plans to migrate to these new platforms or else the total audience will plummet in numbers. It will anyways, but the sport has to have outlets in these mediums. If Formula One persist in trying to make everything pay per view, it will eventually die.

 

The most important and first thing to do about this situation is put Bernie out to pasture, he does not understand this new world of the internet truly, and his concept of Formula One is just PPV on TV. That may have been "The grand vision of the future" 30 years ago, but the game has changed, and that vision is no longer valid.

 

I don't have the answers, but I do know what stands in the way of migrating into the future. Bernie.



#4 anneomoly

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Posted 04 September 2015 - 07:59

OK, I'm not part of the younger generation, so I don't truly understand their viewing patterns.

 

But Formula One has to start making plans to migrate to these new platforms or else the total audience will plummet in numbers. It will anyways, but the sport has to have outlets in these mediums. If Formula One persist in trying to make everything pay per view, it will eventually die.

 

The most important and first thing to do about this situation is put Bernie out to pasture, he does not understand this new world of the internet truly, and his concept of Formula One is just PPV on TV. That may have been "The grand vision of the future" 30 years ago, but the game has changed, and that vision is no longer valid.

 

I don't have the answers, but I do know what stands in the way of migrating into the future. Bernie.

 

TV was the grand vision of the future, he wasn't wrong. It's just that the future was 10 years ago.



#5 Radion

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Posted 04 September 2015 - 08:08

FOM made a step into the right direction by finally being present on the social media. But I agree that it's up to the tv stations to give access to online streaming. Maybe FOM should include that into the contracts etc.

 

What I personally miss is the lack of Google Now Cards with regards to racing in general. :cry:

Am using Google Now to keep on track with all the relevant soccer matches (also local) and it works like a charm. Why not introduce racing results? Would be so nice to have an overview at the end of the day about DTM, MotoGP, WTCC...

But I guess FOM and other representatives would need to approach Google for that.


Edited by Radion, 04 September 2015 - 08:11.


#6 SealTheDiffuser

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Posted 04 September 2015 - 08:17

FOM are already evaluating world wide online streaming and how to make it work $ wise and with  the TV broadcasters feelings...

I read last week somewhere..

 

But I think as online bandwidth is still limited watching a F1 race on a big TV screen is "more future" than streaming it to an 17'' notebook ...

love my Eurosportplayer.. (even with fast connection) NOT!

 

And if you don't want to pay SKY go to a bar and pay for a beer or a coffee and watch it there with LT on a mobile device... fun!


Edited by SealTheDiffuser, 04 September 2015 - 08:19.


#7 SenorSjon

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Posted 04 September 2015 - 08:28

Ever heard of Netflix? :p

 

FOM asks a premium for a not so premium product. Apps that don't work, horrific free live timing, etc. The current young generation isn't used to shell out big cash for things they don't know. And who wants to run an excel document to keep track of all the penalties? What is Monza qualifying worth if 30% of the grid has a penalty one way or another?



#8 chunder27

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Posted 04 September 2015 - 08:51

Regarding viewing.

How many people really watch football, cricket, rugby or the like on their phone?

They are more likely to have a viewing package that includes an option to watch stuff on tv, phone, tablet etc, it is all encompassing. Most people i know want to watch sport on a big screen still

So some kid at home might not have a telly but he might have netflix, skygo orBT on his tablet.

Makes no difference at all, pointless article.

#9 BCM

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Posted 04 September 2015 - 09:46

Step 1: https://www.oculus.com/en-us/rift/

Step 2: Real time streaming from multiple 3d camera setups from multiple points around each circuit plus onboards.

Step 3: Integrate leaderboard and peformance info into the same system.

Step 4: Charge to stream this stuff

Step 5: Profit.



#10 Lord Snooty

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Posted 04 September 2015 - 11:02

Step 1: https://www.oculus.com/en-us/rift/

Step 2: Real time streaming from multiple 3d camera setups from multiple points around each circuit plus onboards.

Step 3: Integrate leaderboard and peformance info into the same system.

Step 4: Charge to stream this stuff

Step 5: Profit.

well, Oculus is good but v. pricey. Google Cardboard lets you use your current phone and a $5 buck headset for pretty much the same effect!

 

https://www.google.c.../get/cardboard/

 

As to how to engage 'young people' I quite like your points above (though I think Bernie should do them anyway regardless of whether he is targeting that demographic).

 

The VR stuff plus multiple concurrent streams (the beeb already do this via their website for the races they cover) plus the ability to go back and review key incidents in a race as often as you want would be a start. And, funnily enough, despite the somewhat negative reactions of current F1 fans to Lewis' tats and blonde hair, it's things like that which will attract and, potentially, bring in the 'younger' viewers.

 

But for me the real question is a tad more strategic; do we wish F1 to remain primarily a sport (which it is, just about, at the present) or drift into being primarily a marketing thing packaged to appeal to Gen Y millennials?

 

Maybe not having the 'under 20s' watching in vast numbers is a good thing?



#11 ANF

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Posted 04 September 2015 - 11:29

Like itsademo said, there's no need for F1 to adapt, is there? I guess the vast majority of F1 viewers are watching digital video on TV anyway, so the broadcasters are the ones who have to adapt and offer live streaming services for people who don't want to buy a TV and subscribe to a TV package.



#12 BCM

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Posted 04 September 2015 - 11:55

Yeah doesn't have to be an Oculus. Could be any VR headset.

Want to engage really young viewers? Get Stampfli to create some videos about f1 😀

#13 Mila

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Posted 04 September 2015 - 11:55

How can F1 and survive and adapt?

 

Shorten the races to 30 seconds.



#14 SenorSjon

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Posted 04 September 2015 - 12:05

Watch the start to see which Mercedes is in front. That should take about 30 seconds and you know which one of the two will have a 95% chance of winning.



#15 fosters35

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Posted 04 September 2015 - 12:56

Streaming nowadays doesn't just mean watching on a small screen. Netflix, Amazon Prime etc will become ever popular and these apps are built in to TVs now. I even a 'Netflix' button on my TV remote!

 

The biggest problem will be fragmentation and cost and will turn a lot of sport into 'niches' with much less viewers who all pay a premium. If you want to watch sport A & B then then you need a certain package, but for sport A, B & C then another package is required on top of the one you already have. Other channnels (BT Sport for example) can only be received if you have certain packages with BT/SKY/Talk talk etc. I will soon have a 1000meg mega fast connection but because a BT line copper connection will only give 1 meg if I'm lucky, I can't use any big provider who do package bundles so if i wanted BT Sport via streaming, I can't get it (so i understand anyway).

Its obvious why illegal streams are so popular.

 

Everything is getting broken up now and theres too much cost involved. Couple that with minimum 1 year or more contracts, it makes it harder to swap and change.

Right now we have Sky (without Sky Sports) and get the F1 channel free as we're an old legacy customer but after 25+ years of being an F1 fan who never missed a practise/qualy/pre race/race/ and all the afters up until the BBC/Sky split, I'm cancelling my Sky account and just using Freeview and Netflix.

Its just not worth the money anymore paying Sky with dull races, adverts and predictable results pretty much every race.

 

Even if the races improved, F1 - and other sports - needs an option of streaming races direct where I don't need to pay for a particular package that I can't get or don't have. I just to want to pay a non extortionate price direct from the F1 website and be able to stream the race on any device which I can hook up to my TV easily.



#16 pRy

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Posted 04 September 2015 - 13:11

How can F1 and survive and adapt?

 

I would question what impact, if any, the under 20 audience will have on the future of the sport. I'd argue they'd be better off winning back the viewership of adults who long since became disillusioned with the sport as a whole... rather than trying to win under 20s with apps and social media solutions. The sport has bigger problems. Win back the adults and they'll start taking their kids to races again and you solve both issues.

 

I never really considered motor sport an under 20s thing. In my experience it was something you got taken to by your parents. As a child I spent most of my time at Oulton Park messing around on the sand hill or loitering around the paddock area collecting time sheets and press releases. The racing itself bored to me to tears. It wasn't until I was 15 that I started to have the patience to sit and watch entire F1 races. And even then I never really felt it was a sport aimed at my age group. It was an adult sport full of risk.. speed.. cars.. petrol.. glamour. I never felt the sport represented my age and I was perfectly OK with that. 

 

I'm not suggesting they need to ignore young viewers all together. But I don't think that's the audience they should be worried about winning over.


Edited by pRy, 04 September 2015 - 13:11.


#17 superden

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Posted 04 September 2015 - 13:39

In an all out effort to engage the youth, you will lose the older demographic. Any 'middle ground' will be an embarrassing fudge, that satisfies neither party.

#18 johnmhinds

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Posted 04 September 2015 - 13:49

OK, I'm not part of the younger generation, so I don't truly understand their viewing patterns.

 

But Formula One has to start making plans to migrate to these new platforms or else the total audience will plummet in numbers. It will anyways, but the sport has to have outlets in these mediums. If Formula One persist in trying to make everything pay per view, it will eventually die.

 

The most important and first thing to do about this situation is put Bernie out to pasture, he does not understand this new world of the internet truly, and his concept of Formula One is just PPV on TV. That may have been "The grand vision of the future" 30 years ago, but the game has changed, and that vision is no longer valid.

 

I don't have the answers, but I do know what stands in the way of migrating into the future. Bernie.

 

The problem is there is no money to be made in online streaming. Almost nobody is going to sign up to a dedicated site, the biggest video streaming site YouTube pays next to nothing in advertising, and if they tried to broadcast on something like Netflix they would only get a tiny percentage of the £5.99 a month users pay.

 

There is no way for them to move to online streaming and make the hundreds of millions they get from the TV channels.



#19 SenorSjon

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Posted 04 September 2015 - 14:00

It seems that the RTL Deutschland costs were halved with their new contract. So something is brewing.



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#20 king_crud

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Posted 04 September 2015 - 15:14

Why would you watch F1 when you've got ready access to porn and violent video games? Kids these days have it good

#21 ThisIsMischaW

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Posted 04 September 2015 - 15:31

Make a good product that is affordable and people will watch it. Stuff like this isn't rocket science.



#22 Sheepmachine

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Posted 04 September 2015 - 15:47

If they just made more use of things like social media, YouTube and the like that would help a lot and wouldn't affect the older audience that wouldn't be interested in that side of things.

#23 jonpollak

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Posted 04 September 2015 - 16:03

Shorten the races to 30 seconds.

Mila nails it !!!

 

The problem is NOT the Medium. (online streams exist for almost every FOM broadcaster)

The problem is the lack of attention people in your target market range suffer from.

 

How many 20 year-olds play chess these days?

Don't think governments, advertisers,marketing strategists,Internet trend honcho's etc.  haven't spent ages steering these kids to become as stupid as possible...It makes selling easier.

 

Jp



#24 FerrariV12

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Posted 04 September 2015 - 16:19

I would question what impact, if any, the under 20 audience will have on the future of the sport. I'd argue they'd be better off winning back the viewership of adults who long since became disillusioned with the sport as a whole... rather than trying to win under 20s with apps and social media solutions. The sport has bigger problems. Win back the adults and they'll start taking their kids to races again and you solve both issues.

 

I never really considered motor sport an under 20s thing. In my experience it was something you got taken to by your parents. As a child I spent most of my time at Oulton Park messing around on the sand hill or loitering around the paddock area collecting time sheets and press releases. The racing itself bored to me to tears. It wasn't until I was 15 that I started to have the patience to sit and watch entire F1 races. And even then I never really felt it was a sport aimed at my age group. It was an adult sport full of risk.. speed.. cars.. petrol.. glamour. I never felt the sport represented my age and I was perfectly OK with that. 

 

I'm not suggesting they need to ignore young viewers all together. But I don't think that's the audience they should be worried about winning over.

 

You do have a point here, I got fanatically into the sport age eight but I was literally the only kid in my class (approx 30, give or take) right up until I left school age 18 to have anything more than a passing interest in it.

 

Then again, my parents had no interest in it and any they did have would come from me rather than vice-versa (e.g. I'd plead with my dad to take me to Silverstone/Donington to watch a race in the same way other kids would beg for a holiday abroad or something). I just happened to turn on Grandstand while the race was on one afternoon and liked what I saw.

 

Now that electronic entertainment involves more than just four terrestrial TV channels as it did back then, I'd like to think that it can be looked into how to increase the probability of a young kid stumbling across the race and liking it for what it is (and it will be a minority, but still greater than zero) without completely annihilating the sport with a misguided aim of making it "cool" and "popular", only to find you a) piss your existing fan base away and b) the people you are targeting have moved onto something else anyway.


Edited by FerrariV12, 04 September 2015 - 16:20.


#25 king_crud

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Posted 04 September 2015 - 16:20

How many 20 year-olds play chess these days?


Calm down grandpa, I didn't know any 20 yo's playing chess when I was 20, 18 years ago

#26 jonpollak

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Posted 04 September 2015 - 16:35

Are you kidding?..Well, maybe not.. I don't know you.

I was MADE to learn chess in my 8th grade history class.The teacher said it would help us think laterally (He was a disciple of Edward de Bono)

Mind you, I went to a very 'interesting' school in California so I suffered none of this bull$hit you have in British schools where they let you decide what classes you want to take when you're 15 years old.

 

Talk about making a stunted individual...

Jp



#27 RealRacing

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Posted 04 September 2015 - 16:36

I want to float the idea that current F1 is not for the younger generations anyway. Even in the state it is in now, it's not attractive to them. It requires too much patience and it's low on instant-reward, which younger generations seem to be low and big on, respectively. So F1 will have to make a strategic evaluation of what they want to do: become a niche-sport for older generations, in which case they'd probably need to go back in time a little (engines, aero, tyres, etc., etc.) or create a Rally-X type of thing where a lot happens in a relatively short time period. There they could add sprinklers, fan boost and make it more interactive. I don't think F1 will be capable of satisfying  such a broad range of age groups successfully. As someone said, maybe let FE capture the younger niche and concentrate on the older, more traditional racing market.

 

In my case, I've been analyzing when I would stop watching F1. We have taken a lot of crap, especially in the last years, but so far the only definitive factor I have been able to come up with is fan boost. If fan boost comes to F1, I leave. 



#28 jonpollak

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Posted 04 September 2015 - 16:41

 It requires too much patience and it's low on instant-reward, which younger generations seem to be low and big on, respectively.

 

agreed...

 

Jp



#29 Ross Stonefeld

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Posted 04 September 2015 - 16:47

I don't think it's just that, but there's so much competition now. I'm far less likely to attend, or even watch, motorsport these days.



#30 Ellios

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Posted 04 September 2015 - 16:51

Mila nails it !!!

 

The problem is NOT the Medium. (online streams exist for almost every FOM broadcaster)

The problem is the lack of attention people in your target market range suffer from.

 

How many 20 year-olds play chess these days?

Don't think governments, advertisers,marketing strategists,Internet trend honcho's etc.  haven't spent ages steering these kids to become as stupid as possible...It makes selling easier.

 

Jp

 

With you on this Jp

 

Minecraft: PC/Mac version

20,734,846 people have bought the game.

 

In the last 24 hours, 8,955 people bought the game.

 

Pewdiepie has 39 million youtube followers

 

Have you seen how much money Twitch is generating?

 

Prying youngsters away from these types of media outlets is not going to be easy


Edited by Ellios, 04 September 2015 - 16:51.


#31 jonpollak

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Posted 04 September 2015 - 16:57

Competition like what Ross?...

Like Ellios up there said; Kids don't DO things anymore that don't involve the Ninnernet

How ya gonna get em hooked on F1 without dragging them to the track...?

That ain't gonna happen..cuz they might miss a cat video on Facebook and not be the first to say lol or hehe

 

Jp


Edited by jonpollak, 04 September 2015 - 16:58.


#32 F166

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Posted 04 September 2015 - 17:02

Competition like what Ross?...

Like Ellios up there said; Kids don't DO things anymore that don't involve the Ninnernet

How ya gonna get em hooked on F1 without dragging them to the track...?

That ain't gonna happen..cuz they might miss a cat video on Facebook and not be the first to say lol or hehe

 

Jp

 

Sorry do you actually know anyone under 20???



#33 Ross Stonefeld

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Posted 04 September 2015 - 17:03

I don't watch that ****, but theres far more to do in the world. We're way more connected to it.

 

For instance, just in the racing world, I don't need to watch the pre-race **** show. They aren't telling me I haven't already read about here, Twitter, etc, et al. It's old news by the time it's on TV. It's not like the 90s where the only time I was seeing F1 news was in the 30 minute pre-race on ESPN2.

 

And there's just other **** to do, and yeah lots of it is internet. I watched maybe the last 10 laps of the Nationwide race at Road America on TV. Someone asked me the next day why I didn't go "If I'm not going to walk from one end of the house to the other to watch it on TV, why would I drive 4 hours?"

 

I got babes sending me pics on Whatsapp man, I don't need no jaw jaw from some 'analyst' to fill my free time.



#34 JAW97

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Posted 04 September 2015 - 17:34

As has been said, The number of young people watching television isn't relevant - it's very easy to watch F1 online. The problem is the number watching it at all. Maybe not even the number so much, I do think there's plenty of casual viewers my age out there but no doubt there's very few diehard fans. Don't see any real way of getting more young people to watch motorsport, could potentially make a case that many haven't tried watching it but I don't think advertising it on social media will make much difference.

Edited by JAW97, 04 September 2015 - 17:36.


#35 RealRacing

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Posted 04 September 2015 - 18:45

It's going to be too difficult to reconcile too different generations. The internet and social media have put a huge, larger than normal, probably bigger than ever before, gap between generations. F1 and other forms of motorsports are destined to become retro activities if we are lucky. If we are not, they'll disappear altogether or be transformed into something so different that we'll hate it more than not having any kind of racing.



#36 jonpollak

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Posted 04 September 2015 - 18:52

Sorry do you actually know anyone under 20???

Well, hello there internet user !

Have we met?

I thought not....

Anyone who starts a sentence with an apology doesn't get an answer from me...

And you left out the comma !!!

 

Jp



#37 ArchieTech

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Posted 04 September 2015 - 21:02

This is an interesting article: 

 

http://qz.com/494717...vision-anymore/

 

Just to put it simply, the current batch of under-20s screen time is more on smart devices like laptops, smartphones and tables, and not actual television. How can F1 and survive and adapt?

 

That article tries to compare percentages across different age groups. It makes no mention of the overall amount of time each group spends looking at any type of screen.

 

Therefore it's utterly meaningless without more data, and you can't draw any conclusions from it.

 

Skimmed the linked PDF couldn't find any absolute timings either.



#38 andrewf1

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Posted 04 September 2015 - 21:06

How can F1 survive and adapt?

 

Get rid of Bernie.



#39 scheivlak

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Posted 04 September 2015 - 22:11

Calm down grandpa, I didn't know any 20 yo's playing chess when I was 20, 18 years ago

That says a lot about you and your environment at that time. Poor boy.

 

Chess and internet are a perfect match BTW, and chess is getting more and more popular in those Asian countries where Bernie likes to score....


Edited by scheivlak, 04 September 2015 - 22:18.


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#40 SilverArrow31

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Posted 04 September 2015 - 22:18

Well I am 20.. and I still watch it on TV when I can....  and I have for the past ten years, when I'm at uni and don't have the sky box I watch it either on Sky Go or BBC iPlayer, which is the same as watching television and you can do it on a phone, tablet, computer or games console. as others have said, it has already adapted, because the channels that show it have.

 

Edit: This is purely a British prospective, but I'm sure coverage in other countries are similar


Edited by SilverArrow31, 04 September 2015 - 22:24.


#41 travbrad

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Posted 04 September 2015 - 22:20

I don't think it's just that, but there's so much competition now. I'm far less likely to attend, or even watch, motorsport these days.

 

Yep.  30 years ago most people had a handful of TV channels, no home video games, no social media/youtube/internet, no smartphones, etc.  There are just so many more things competing for your entertainment attention/money these days.



#42 Timantti

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Posted 04 September 2015 - 22:42

It's all about the product. The viewers are there if the product is good. Look at football/soccer, the most conservative sport in the world. Just a couple of years ago it didn't even have a simple goal line technology, yet nothing will ever touch it in terms of popularity and it just keeps on growing.


Edited by Timantti, 04 September 2015 - 22:43.


#43 pdac

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Posted 04 September 2015 - 23:05

Yep.  30 years ago most people had a handful of TV channels, no home video games, no social media/youtube/internet, no smartphones, etc.  There are just so many more things competing for your entertainment attention/money these days.

 

Moreover, kids didn't have their own options then. If you wanted to watch TV you had to sit in the main room with your parents and watch what they were watching - like F1.



#44 V8 Fireworks

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Posted 04 September 2015 - 23:40

F1 should be available ONLINE (desktop computer or tablet or phone) and FOR FREE.  It's incredibly simple.  :)

 

Asking people to pay to watch cars and circuits covered in advertising is a joke.



#45 king_crud

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Posted 05 September 2015 - 00:08

Sounds like there's a good chess debate ready to happen on this forum. Fire up people



#46 noikeee

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Posted 05 September 2015 - 00:18

How can F1 and survive and adapt?

 

By having online votes on pitstops. That'll solve everything.



#47 charly0418

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Posted 05 September 2015 - 00:22

MotoGP online package is amazing

 

that'd be a good start



#48 Daniel Lester

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Posted 05 September 2015 - 06:43

Pretty simple really, 12 healthy teams, the best 24 drivers F1 can attract (rather than 10 drivers who can most afford to pay), GP2 champ automatically allocated a drive for the next season. Ensure your top drivers are all in a position to challenge for a title more often than not. Give other teams and suppliers a chance to catch up rather than protecting the rights of dominate teams to dominate (teams should get a sliding scale of wind tunnel time/track testing time etc based on previous years constructors title). Get rid of grid penalties, fans want the drivers to fight it out, penalize the teams constructors points or fine them ($$) for each extra component with the final pot of money going to the last placed team (no one need even to know it's happened). Ensure the cars are fast and can race. Get it on TV , get in online and if that mix doesn't bring in the fans and advertising revenue nothing will.

 

Finally promote the drivers, they are the stars of the show, not Pirelli, not some faceless car make. Who really cares what Paul Hembrey thinks or whether Vettel's comments might hurt Pirelli's image - let's be honest had that tyre blown 300m earlier and Vettel been hurt due to a tyre failure Pirelli would have a lot more problems to deal with. 



#49 Talisker

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Posted 05 September 2015 - 06:46

F1 should be available ONLINE (desktop computer or tablet or phone) and FOR FREE.  It's incredibly simple.  :)

 

Asking people to pay to watch cars and circuits covered in advertising is a joke.

 

I'd pay



#50 SPBHM

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Posted 05 September 2015 - 07:10

I think they are going to keep the current model for as long as they can, because it's very profitable for FOM to sell it to TV channels around the world...

but I think it's fair for F1 to be free to watch, because as mentioned the vast amount of advertisement, they need exposure to make any sense...

 

free stream of the race would be nice, with the option to pay for extra content (like extra cameras, free practices and other stuff)... but realistically, very few series are free to watch, even WEC wants to be paid or nothing... so.. yes... it can get worse.