I think most racing fans remember the sound and aura of the 1995 Ferrari V12 F1 engine.... They will always remember that sound.
The Hybirds? No. We won't care for that in 20 years whereas we will probably still be talking about the 1995 Ferrari V12 sound.
And that is the value of F1 to manufacturers
And you're right again, nobody will ever remember the last few Ferrari F1 cars, V8s included. They're boring.
It's nothing to do with being successful. You have to touch something in people to make it work for you.
Renault's first turbo wasn't even Renault's best engine, but it was their best remembered. A little 1.5 litre engine sticking it to 3 litre 8s and 12s caught people's imagination, even when it blew up.
Now everything's so prescriptive, a company can only really get it wrong, not get it right, and that's not a good look.
People will admire this Merc, and last year's, but only for its results. It won't be remembered as a wonderful thing, just as a generator of wonderful statistics.
And that's better for forum arguing than marketing.
Edited by oetzi, 18 September 2015 - 08:46.