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Is it time for a new F1 logo?


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#1 jimjimjeroo

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Posted 17 November 2017 - 21:54

I don't think so

http://www.autoguide...ogo--maybe.html

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#2 f1paul

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Posted 17 November 2017 - 21:56

It was only a few days ago when someone pointed out to me the 1 in the middle of the logo.  :drunk: 

 

f1-logo-current-696x426.png



#3 PayasYouRace

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Posted 17 November 2017 - 21:56

The first one looks like they were building a scalextric track and ran out of track pieces.

The square one is just ugly.

The last one looks like the Forza Motorspot logo.

#4 Myrvold

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Posted 17 November 2017 - 21:57

It was only a few days ago when someone pointed out to me the 1 in the middle of the logo.  :drunk:

 

f1-logo-current-696x426.png

Which none of the new ones have, this actually looks like it's had some thought in to it at least.

Right focus from Liberty there...



#5 Nonesuch

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Posted 17 November 2017 - 22:07

That first one looks a bit like something you'd see alongside a text on How To Reverse Out of Dead-Ends.

 

The second would seem like the monitor showing it has interlacing issues.

 

The third one is pretty decent. But no red? No deal. :p


Edited by Nonesuch, 17 November 2017 - 22:07.


#6 bogi

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Posted 17 November 2017 - 22:11

Herman Tilke should design F1 logo.



#7 jimjimjeroo

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Posted 17 November 2017 - 22:13

I don't get how people don't see the 1. I saw it over 20 years ago

#8 ArchieTech

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Posted 17 November 2017 - 22:16

Don't mess with a classic... the current logo is great.



#9 RECKLESS

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Posted 17 November 2017 - 22:18

Don't fix what doesn't need to be fixed.

 

But this being Formula 1 I bet they'll fix it.



#10 Tenmantaylor

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Posted 17 November 2017 - 22:18

It was only a few days ago when someone pointed out to me the 1 in the middle of the logo. :drunk:

f1-logo-current-696x426.png


Surely not, fpaul! Why are you called that BTW?

The FedEx logo is going to do this to you:

https://media.giphy....dbrwY/giphy.gif

#11 Maustinsj

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Posted 17 November 2017 - 22:22

Back to this one, I say!

 

formula_1_world_championship_2.jpg?itok=



#12 f1paul

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Posted 17 November 2017 - 22:22

Surely not, fpaul! Why are you called that BTW?

The FedEx logo is going to do this to you:

https://media.giphy....dbrwY/giphy.gif

Clever. I really should've called myself V8paul tbh. 



#13 ANF

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Posted 17 November 2017 - 22:24

Back to this one, I say!
 
formula_1_world_championship_2.jpg?itok=

At least you could spot the car in that one...

#14 Disgrace

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Posted 17 November 2017 - 22:24

Herman Tilke should design F1 logo.

 

Looks like he has:

 

NGJD4dI.jpg



#15 f1paul

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Posted 17 November 2017 - 22:25

I don't get how people don't see the 1. I saw it over 20 years ago

Idiots right! 



#16 johnmhinds

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Posted 17 November 2017 - 22:27

F1-Logo-Trademark-6.jpg

F1-Logo-Trademark-3.jpg

F1-Logo-Trademark-1.jpgc8c61c8b35e78a6d3de80272207631d94d723574



#17 DaytimeUTT

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Posted 17 November 2017 - 22:30

OMG I never saw the 1 until now. Even then I had to look really closely to find it :stoned:



#18 pdac

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Posted 17 November 2017 - 22:41

The current one is awful and should be replaced. But the proposed contenders are an order of magnitude worse.



#19 THEWALL

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Posted 17 November 2017 - 22:53

brazilian-beach-single.jpg



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#20 Maustinsj

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Posted 17 November 2017 - 22:54

Thongula 1, perhaps?



#21 Marklar

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Posted 17 November 2017 - 22:54

F1-Logo-Trademark-6.jpg

 

 

Fits to the new halo I guess



#22 V8 Fireworks

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Posted 17 November 2017 - 23:01

Those logos are terrible, there is nothing wrong with the current logo.  :)   But change for change's sake I suppose.

 

Maybe Liberty will settle on a more subtle change, like just changing the typeface slightly.  Renault did that a couple of times, as did Alfa Romeo IIRC... It's just subtle and not quite so drastic.



#23 turssi

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Posted 17 November 2017 - 23:03

At least you could spot the car in that one...


What car ?

#24 Anja

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Posted 17 November 2017 - 23:19

The current one, while really, really good is starting to show its age a bit. I can understand the desire for change, but a slight redesign would be a better way to go about it in my opinion. 

 

Those proposed logos are just plain awful. 


Edited by Anja, 17 November 2017 - 23:19.


#25 ANF

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Posted 17 November 2017 - 23:24

What car ?

The 1 car.

#26 AustinF1

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Posted 17 November 2017 - 23:25

None of those is better than what they already have. Just leave it be...



#27 Afterburner

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Posted 17 November 2017 - 23:32

My honest reaction when seeing those was... not positive. They look like the sort of logo you see on a cheap knockoff product from Amazon. There’s probably something profound in that...

#28 SPBHM

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Posted 17 November 2017 - 23:35

current logo is fine, very recognizable, with other changes going on I think it's best to keep it.



#29 TomNokoe

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Posted 18 November 2017 - 00:03

Liberty are spending too much time trying to change things that nobody has ever shown any discontent towards.

Today alone they are testing the waters to see if safety car restarts could become 2x2 rolling restarts and now these dumb logos. Dare I say they are out of touch!!

#30 Rob G

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Posted 18 November 2017 - 00:25

I think it needs to be updated, but not totally redesigned. A negative-space 1 is worthy of being kept, but I think the current logo looks a little amateurish. Maybe it's all the triangles.



#31 PayasYouRace

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Posted 18 November 2017 - 00:35

I think the F1 brand has reached a stage where their logo should remain virtually the same, with slight updates to proportions and styling to keep it fresh.

#32 Vielleicht

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Posted 18 November 2017 - 00:46

Totally up for an update, the current one is good but feels dated. Complete redesign seems kind of unnecessary.



#33 johnmhinds

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Posted 18 November 2017 - 00:49

Surprised nobody has mentioned the subliminal Marlboro in the current F1 logo.



#34 Clatter

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Posted 18 November 2017 - 00:51

With all the stuff that is wrong with F1, the last possible thing on that list would be the logo. The only people who would gain from a change are the marketing team paid to do it. It would add zero to sport.

#35 Swck81

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Posted 18 November 2017 - 00:56

The FedEx logo is going to do this to you:

https://media.giphy....dbrwY/giphy.gif


Ehhh... FedEx? --> How on earth I never saw THAT in THERE!!! 😂

Edited by Swck81, 18 November 2017 - 00:57.


#36 Otaku

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Posted 18 November 2017 - 00:59



#37 BalanceUT

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Posted 18 November 2017 - 01:34

Logos with hidden images. There are lots and some of them are quite fun. logos with hidden images



#38 BalanceUT

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Posted 18 November 2017 - 01:42

Oh... and who knows with these alternative logos. Maybe they are looking at marketing some products for which the classic logo is unsuitable but that these would be. Don't read too much into it. We are not talking about Bernie messing with the qualifying format here. 



#39 oetzi

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Posted 18 November 2017 - 02:45

I don't think so

http://www.autoguide...ogo--maybe.html

I thought the page wasn't working. Then I realised that was what I was meant to be looking at.

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#40 maximilian

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Posted 18 November 2017 - 02:49

f1.jpg

Maybe not necessarily a "new" logo, but the somewhat cheesy tilt and obsolete font of the old logo can be remedied for a more updated look that would have brand continuity.



#41 SKL

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Posted 18 November 2017 - 02:55

I too would go with the old FIA F1 logo video posted above....  sure brings back a lot of memories.



#42 CoolBreeze

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Posted 18 November 2017 - 04:30

Nope. The current logo is perfectly fine. There's other bigger problems in F1 than the logo.



#43 RacingGreen

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Posted 18 November 2017 - 05:53

Looks like a classic case of new management not knowing what to do the improve the product so so trying to improve the branding to me.



#44 RacingGreen

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Posted 18 November 2017 - 06:11

Formula_Thong.png



#45 SpaceHorseParty

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Posted 18 November 2017 - 06:40

f1.jpg

Maybe not necessarily a "new" logo, but the somewhat cheesy tilt and obsolete font of the old logo can be remedied for a more updated look that would have brand continuity.

Also, it fits with how FOM abandoned the slanted world feed graphics in favor of the boxy graphics two years ago.



#46 V8 Fireworks

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Posted 18 November 2017 - 06:55

Also, it fits with how FOM abandoned the slanted world feed graphics in favor of the boxy graphics two years ago.

 

Good job by maximillian  :clap:  :clap:



#47 tmekt

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Posted 18 November 2017 - 07:18

A new logo?? That's it, I'm voting for Trump.



#48 GrumpyYoungMan

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Posted 18 November 2017 - 08:24

No and all the other designs in that link are awful!

The logo isn’t the problem with F1...

#49 F1matt

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Posted 18 November 2017 - 08:44

Looking at all the problems in F1, engine penalties, new engine regulations, halo, driver penalties, teams struggling with finances, I am glad Liberty have recognised the real issue and discovered we need a new logo. Bravo.

#50 NixxxoN

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Posted 18 November 2017 - 09:11

Let me guess, they want to replace it with a very simiple and minimalistic piece of crap... The trendy thing nowadays.


Edited by NixxxoN, 18 November 2017 - 09:12.