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Sponsorship curiosities


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#51 BRG

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Posted 22 August 2005 - 09:41

One bit of sponsorship that always puzzled me was Newcastle Football Club’s support for the Lister team (the current incarnation, not the original) in GT racing.

Few British football teams have got any real surplus cash available to sponsor racing cars and exactly what benefits could they get anyway? Everyone in Newcastle already goes to the match (I believe that it is compulsory under local by-laws) and they are not going to attract fans from rival local clubs like Gateshead or Sunderland who would not be seen dead in a Newcastle shirt. So what is the point??

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#52 ian senior

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Posted 22 August 2005 - 09:54

As a kind of antidote to the fag money that had become prevalent in motor racing , I seem to recall that the anti-smoking group ASH sponsored a G6 sportscar in around 1971. Bit vague on the details, but I have a feeling it was a Dulon.

#53 ensign14

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Posted 22 August 2005 - 10:01

Originally posted by BRG
Few British football teams have got any real surplus cash available to sponsor racing cars and exactly what benefits could they get anyway? Everyone in Newcastle already goes to the match (I believe that it is compulsory under local by-laws) and they are not going to attract fans from rival local clubs like Gateshead or Sunderland who would not be seen dead in a Newcastle shirt. So what is the point??

Douglas Hall, Chairman of the Toon, wanted to turn Newcastle into a Geordie Barcelona, as an all-encompassing sporting club with basketball, volleyball, whatever. A rival focus for the Geordie Nation. Hence the racing team - Barcelona have only just got theirs. Another manifestation of this desire was buying local rugby union club Gosforth, renaming them Newcastle and adding black and white to their kit.

However, the people of Newcastle could not give a toss about much of it other than Sheeeee-raa et al.

#54 fausto

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Posted 22 August 2005 - 10:51

Originally posted by BRG
One bit of sponsorship that always puzzled me was Newcastle Football Club’s support for the Lister team (the current incarnation, not the original) in GT racing.

Few British football teams have got any real surplus cash available to sponsor racing cars and exactly what benefits could they get anyway? Everyone in Newcastle already goes to the match (I believe that it is compulsory under local by-laws) and they are not going to attract fans from rival local clubs like Gateshead or Sunderland who would not be seen dead in a Newcastle shirt. So what is the point??


If I remember well Mr. Hall (Newcastle United boss) was one of Lister Cars customers....

#55 Macca

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Posted 22 August 2005 - 11:20

Originally posted by ian senior
As a kind of antidote to the fag money that had become prevalent in motor racing , I seem to recall that the anti-smoking group ASH sponsored a G6 sportscar in around 1971. Bit vague on the details, but I have a feeling it was a Dulon.


Also wasn't Guy Edwards sponsored in a March in Gp 8 in about 1976 by a product that was supposed to assist in kicking the smoking habit, with a sort of rainbow colour scheme?

And Dianetics were sponsors in bike racing for a while, as well as cars; I think they sponsored the Exactweld 250 team in British championship racing.



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#56 Ray Bell

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Posted 22 August 2005 - 12:36

The State of Victoria provided a way out for tobacco-sponsored folks for a while...

They had a Quit campaign that had a budget to replace tobacco money with anti-smoking money... Sandown Park availed itself of this, I think Bob Jane did too.

#57 petefenelon

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Posted 22 August 2005 - 12:44

Originally posted by Ray Bell
The State of Victoria provided a way out for tobacco-sponsored folks for a while...

They had a Quit campaign that had a budget to replace tobacco money with anti-smoking money... Sandown Park availed itself of this, I think Bob Jane did too.


Didn't the French government stop diverting money through SEITA when cancerstick sponsorship started becoming dubious, and start diverting it through the Ministry of Youth And Sport instead, to ensure that F1 continued to be packed with French drivers in the early 90s?

(I think, coincidentally (?), the Gitanes money dried up when the privatised SEITA IPO'ed on the Paris Stock Exchange....)

#58 WHITE

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Posted 22 August 2005 - 13:05

Wasn't Williams two or three years ago sponsored by "NiQuitin", a product to help giving up smoking ?

#59 philippe charuest

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Posted 22 August 2005 - 16:51

Originally posted by petefenelon


Didn't the French government stop diverting money through SEITA when cancerstick sponsorship started becoming dubious, and start diverting it through the Ministry of Youth And Sport instead, to ensure that F1 continued to be packed with French drivers in the early 90s?

(I think, coincidentally (?), the Gitanes money dried up when the privatised SEITA IPO'ed on the Paris Stock Exchange....)

the french government so as the canadian . did a program to give compensation to organisation who where sponsored by tobbaco company and were losing cause of the law there main income . not only in motorsport . all kind of event :tennis and golf tournament . cultural event of all kind rock , classical music and jazz festival .theatre. museum exhibition name it were sponsored by tobacco company . anyway those compensation were for a limited period (2 years in canada). in france some racing team took advantage of that situation and the private tobacco company (not the seita )overthere were more then happy to sign "virtual" sponsoring contract with everybody just to bother the government .

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#60 Ray Bell

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Posted 22 August 2005 - 22:14

Just to make the point... the Victorian scheme wasn't to compensate for lost sponsorship, it was alternative sponsorship when tobacco money was still available.

#61 Pikachu Racing

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Posted 22 August 2005 - 22:17

Last year in NASCAR there were:

"Racing For Jesus" driven by #89 Morgan Sheppard
"Vote For Bush" driven by #72 Kirk Shelmerdine
"Redneck Junk" driven by #50 Derrick Cope. The sponsor was booted out for being "too offensive"

#62 philippe charuest

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Posted 22 August 2005 - 22:49

wich one was too offensive ;)

#63 Rob G

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Posted 23 August 2005 - 00:20

Originally posted by Pikachu Racing
Last year in NASCAR there were:

"Racing For Jesus" driven by #89 Morgan Sheppard
"Vote For Bush" driven by #72 Kirk Shelmerdine
"Redneck Junk" driven by #50 Derrick Cope. The sponsor was booted out for being "too offensive"

Don't forget about the Boudreaux's Butt Paste Ford!

#64 Mallory Dan

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Posted 23 August 2005 - 14:40

That Guy Edwards remark has reminded me of Kaniade Darts, pretty unusual I think on a racing car.

#65 Macca

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Posted 23 August 2005 - 15:03

I haven't looked out the pictures yet, but the Guy Edwards Gp 8 car was a March sponsored by 'Titbits' magazine and an anti-smoking product called something like MP4 (no connection to the mighty Ron) IIRC.


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#66 Mallory Dan

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Posted 23 August 2005 - 15:38

macca, now you mention it, it was MD4 , no idea what it stood for, and it harldy became a household word/product did it. The issue of Guy's sponsorship deals is probably worthy of a thread of its own.

#67 Rob Ryder

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Posted 23 August 2005 - 18:10

Posted Image
1977 Shellsport Oulton Park, Guy Edwards March 75A (Source : Autocourse)

Posted Image
:smoking: :smoking: :lol:

#68 ensign14

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Posted 24 August 2005 - 08:20

"Your Grace, I represent Titbits." :clap:

#69 slucas

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Posted 25 August 2005 - 17:33

In the early '80;s (late '70's?) Scott Goodyears FA ride was sponsored by
E-Z Wider rolling paper. I don't imagine it sold well in the paddock but as
I recall the crowds at Mosport back then, it probably did well with the punters.
Can you see NASCAR allowing such a backer?
"No son! Ya'll can sell cigarettes, ya'll can push whiskey,gee's boy you can
even be a rum runner... but ya ain't puttin no funny stuff on that car"

Ever notice when a femanine hygene add comes on the TV how the room
becomes uncomfortably quiet? With women now making advances in the sport
it won't be long before the paddocks of the world will be filled with red faced techs.
lol
Scott

#70 philippe charuest

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Posted 25 August 2005 - 17:51

about e-z wider .im not sure but i think it was howdy holme .first in super vee around 76 and maybe later in atlantic too .i remember "rizzla" another brand of paper on some hesketh in the late seventies too

#71 John B

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Posted 25 August 2005 - 18:01

Sonic the Hedgehog (Sega) on the 1993 Williams.

Surely the recent "Amber Alert 300" IRL race rates a mention for race sponsorship?

The major league baseball schemes which turn up occasionally on Dale Earnhardt Jrs car.

#72 WHITE

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Posted 25 August 2005 - 18:02

I have just remembered another curiosity:

At the beginning Fittipaldi team was sponsored by Copersucar, which logo was a flock of colibris. At the car, one could also see a parrot ( from Glasurit ) and Emerson was popularly known as the mouse. Car seemed a pet shop !

#73 theunions

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Posted 26 August 2005 - 01:19

Originally posted by slucas
In the early '80;s (late '70's?) Scott Goodyears FA ride was sponsored by
E-Z Wider rolling paper.


He subsequently brought it as an associate to CART for his '86 debut (so no, it wasn't the late '70's). As for Holmes, was he ever sponsored in the lower formulae by other than Jiffy Mix?

#74 philippe charuest

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Posted 26 August 2005 - 17:07

about scott goodyear youre right in the late seventies he was still in kart racing here in canada i know for sure cause i was one of his opponent :) in the canadian kart championship then. he moved to formula ford in 1980 and did 3 season in FF and later atlantic and CART. youre probably right about howdy holmes and jiffy .but there was a guy in supervee around 75-76 sponsored by E-Z wider .theres a picture in fact more an ad with that car in the official program of the 1976 usa grand-prix at watkins glen

#75 philippe charuest

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Posted 26 August 2005 - 17:32

Posted Image. its the first time i use that image shack thing i hope it will work fine

#76 theunions

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Posted 27 August 2005 - 06:17

Heh...that actually LOOKS like Howdy with a mustache...though I don't believe he's ever had one... :stoned:

Does the program itself identify who this would/should be in the entry list or elsewhere?

#77 philippe charuest

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Posted 27 August 2005 - 17:21

Posted Image no , nothing conclusive ,the car is a lola for sure but so as most entries. one thing we can see is how much the formula atlantic was a series of a much higher level then the super vee in the mid-seventies .if i remember well the top dog was tom bagley on a Zink

#78 Updraught

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Posted 27 August 2005 - 20:40

The photo is of Howdy Holmes, and his 1975-1976 FSV and FA Bill Scott Racing sponser was EZ-Wider. There even was an EZ-Wider sponsered AMC Pacer for IMSA!

#79 Twin Window

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Posted 27 August 2005 - 21:14

"So roll with e-z wider and get off on the double"

Hmmm, subtle...

Not. :lol:

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#80 Nanni Dietrich

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Posted 08 September 2005 - 16:06

Originally posted by ian senior


There was an Italian F2 team, in 1971 or '72, running Tecnos and sponsored by Iris, who I believe were ceramics manufacturers. Claudio Francisci was one of the drivers but offhand I can't remember any of the others.


:up: The cars of Team Ceramica Iris were white, other drivers were Nanni Galli and Luigi Fontanesi.

If I remember well Mr. Pagnossin was related to Andrea de Adamich (brother-in-law or something similar). The sponsorship began in 1972 with the red Surtees TS9B.
Ceramica Pagnossin sponsored also a white March 73S driven by Gabriele Serblin in the European 2 litre Sportscar Championship 1973. The car raced the WSC 1000 km of Monza 1973 driven by Serblin-de Adamich


Originally posted by Frank Verplanken


Patrick Tambay had support from the Moulin Rouge cabaret.



At Imola 1981 the Theodore driven by Patrick Tambay was sponsored by Rombo, the motorsport magazine founded by Marcello Sabbatini, former director of magazine Autosprint. In some moments of that race Tambay was in first four places, if my memory sounds good. :)

#81 petefenelon

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Posted 08 September 2005 - 17:58

Originally posted by Nanni Dietrich

At Imola 1981 the Theodore driven by Patrick Tambay was sponsored by Rombo, the motorsport magazine founded by Marcello Sabbatini, former director of magazine Autosprint. In some moments of that race Tambay was in first four places, if my memory sounds good. :)


The name of Rombo has always puzzled me, I thought rombo was Italian for 'halibut', which is kind of a curious fish to name a racing magazine after.... am I missing something?

#82 philippe charuest

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Posted 08 September 2005 - 18:14

make sense . the reputation of the magazine was "fishy" in the 70s. the magazine was mostly known for his habit to start dubious rumors it was april fool all years long . but of course now all motorsport magazine do the same

#83 Simpson RX1

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Posted 08 September 2005 - 21:37

[QUOTE][i]Originally posted by fausto

that was Ceramiche Ragno....I must say that the Imola region, Emilia-Romagna, is full of ceramic and tiles producers, maybe Imola was chosen because the name is world-famous for racing reasons, also another company produced the famous yellow "prancing horse" tiles, sorry I don't remember its name....



And weren't they officially known at the time as Beta Ragno Arrows, the 'Beta' standing for their other headline sponsor Beta Utensili, or Beta Tools in English.........their symbol was/is a spanner and they were in direct competition with Facom (who were headline sponsors of Renault at about the same time), both of whom were trying to break the the stranglehold on the World automotive tool market as held by Snap-On........................as far as I know they failed!

#84 Nanni Dietrich

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Posted 09 September 2005 - 08:33

Originally posted by petefenelon


The name of Rombo has always puzzled me, I thought rombo was Italian for 'halibut', which is kind of a curious fish to name a racing magazine after.... am I missing something?


:lol:

In Italian language the word "Rombo" has two different meaning:
1 - Rombo is a flat fish, similar to a great sole (more than an halibut, as Pete said :p )
2 - Rombo is the sound of an engine, mostly a racing engine: we can translate as rumble or roar.


Originally posted by philippe charuest


make sense . the reputation of the magazine was "fishy" in the 70s. the magazine was mostly known for his habit to start dubious rumors it was april fool all years long . but of course now all motorsport magazine do the same


I do not think so: Rombo magazine was founded in April 1981 (I was - a very very small - part of the staff) by Sabbatini, who was Autosprint director until March. Almost the complete editorial staff of Autosprint followed him in the new office. So the habit of Rombo was absolutely the same of former Sabbatini's Autosprint: so (you are right ;) ) a polemical, contentious magazine - similar to ALL the magazines now... - that started sometime dubious rumors, as you said, but also some good scoop and articles. Rombo magazine had complete motor-reports: cars, motorcycle, boats, aircraft. For the first four or five years Rombo was the best competitor of Autosprint in Italy (about the same business, in advertising and selling), then the magazine was on the decrease, the property changed and changed and at the end of the 90s Rombo perished.

If you remember the brand ROMBO, with the letters in differt levels, it was similar to the rotation of the cylinder of an engine... a five-cylinder engine... :)

#85 rikkivonopel

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Posted 09 September 2005 - 09:10

I remember that Arrows in 1983 British GP were sponsored by a London gallery art.
About Pagnossin I inform the community that recently Ceramiche Pagnossin passed away...
R.I.P. :(

#86 ian senior

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Posted 09 September 2005 - 09:12

Originally posted by Nanni Dietrich


:lol:

In Italian language the word "Rombo" has two different meaning:
1 - Rombo is a flat fish, similar to a great sole (more than an halibut, as Pete said :p )
2 - Rombo is the sound of an engine, mostly a racing engine: we can translate as rumble or roar.




I do not think so: Rombo magazine was founded in April 1981 (I was - a very very small - part of the staff) by Sabbatini, who was Autosprint director until March. Almost the complete editorial staff of Autosprint followed him in the new office. So the habit of Rombo was absolutely the same of former Sabbatini's Autosprint: so (you are right ;) ) a polemical, contentious magazine - similar to ALL the magazines now... - that started sometime dubious rumors, as you said, but also some good scoop and articles. Rombo magazine had complete motor-reports: cars, motorcycle, boats, aircraft. For the first four or five years Rombo was the best competitor of Autosprint in Italy (about the same business, in advertising and selling), then the magazine was on the decrease, the property changed and changed and at the end of the 90s Rombo perished.

If you remember the brand ROMBO, with the letters in differt levels, it was similar to the rotation of the cylinder of an engine... a five-cylinder engine... :)


Shame. I really liked the idea of a motor racing magazine called "Halibut". We need more surrealism in our lives.

#87 Graham Clayton

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Posted 14 October 2012 - 12:28

In 2009 US ARCA/Re Max competitor Darrell Basham's Chevrolet was sponsored by "Anti-Monkey Butt Powder".

#88 ensign14

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Posted 14 October 2012 - 13:23

It works, you never see monkeys around powdered butts.

#89 arttidesco

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Posted 14 October 2012 - 18:18

In 2009 US ARCA/Re Max competitor Darrell Basham's Chevrolet was sponsored by "Anti-Monkey Butt Powder".


Opening up ACRA/Re Max brings in a whole range of curiosities for us Limey's nine time champ Frank Kimmel was running in the #46 "Pork The Other White Meat Ford" on his way to his 8th title, it would appear the same company sponsored a 400 km ACRA race at Atlanta in 2001 and 2002 in the second race drivers sponsors included :-

BruichLaddich.com for Micheal Vergers
Sports Authority for Billy Venturini
Post it Notes for Tina Gordon

and possibly my favorite

Stanley Steemer for Larry Hollenbeck and Greg Sarff, I wonder if Doug will be mentioning the last one in his much awaited BRM Vol 4 ?

#90 Vitesse2

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Posted 14 October 2012 - 18:47

The Central Excavating Co. Spl takes a bit of beating. Ruston-Bucyrus chassis and engine by Perkins, perhaps? :p

#91 sramoa

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Posted 14 October 2012 - 18:58

In 1991 Hungarian GP were two Lotus cars with Magyar Hírlap.This time this newspaper was in Hungary biggest news company...If I remember in 1991 was the Lotus on-off sponsored year for raceby race.


#92 wolf sun

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Posted 14 October 2012 - 19:36

Somehow, I've always found Tyrrell's 'Candy' (manufacturer of washing machines) sponsorship slightly odd. Austrian pornographic magazine 'ÖKM' used to sponsor a few motorbike racing teams a couple of years ago, even at world championship level, if I remember correctly.

#93 Emery0323

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Posted 14 October 2012 - 20:00

Years ago, small, independent drivers in Nascar sometimes had unusual sponsor deals. Ed Negre drove a Ford in the 1970 Southern 500, but his sponsor was "Pyramid Motors", which was a Plymouth dealer - a competing make of car to the one he was driving, and a curious arrangement, given that there were a number of Plymouths competing in Nascar in those days.

Later on in 1979, after switching brands to Chrysler, Negre had sponsorship from "Dick Brooks Honda" - Brooks was a retired Nascar driver who opened a Honda Dealership, and this was in the days when the US Auto Industry was really beginning to lose significant US market share from Japanese manufacturers, owing to reliability, gas mileage, etc. Chrysler's first brush with bankruptcy occurred that same year, and was only prevented by loan guarantees from the US Congress!

#94 RS2000

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Posted 14 October 2012 - 20:29

Later on in 1979, after switching brands to Chrysler, Negre had sponsorship from "Dick Brooks Honda" - Brooks was a retired Nascar driver who opened a Honda Dealership, and this was in the days when the US Auto Industry was really beginning to lose significant US market share from Japanese manufacturers, owing to reliability, gas mileage, etc. Chrysler's first brush with bankruptcy occurred that same year, and was only prevented by loan guarantees from the US Congress!


=http://imageshack.us/photo/my-images/51/darlingtonsep79.jpg/]Posted Image

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#95 gouldo

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Posted 16 October 2012 - 15:33

Trimbole's car, wasn't it?

Though that should probably have been sponsored by the Griffith Regional Marijuana Picker's Association or something...

Did Carla Zampatti put her name on the Birrana at any time?


It was the Daily Planet car. A 'gentlemans club' in melbourne? So i heard.

Didnt Zampatti have her name on a limited edition Laser in the 80's

#96 Languedoc

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Posted 16 October 2012 - 22:47

CAP: Argentinean meat. Carlos Reutemann, 1974
Cafe do Brazil, Emerson Fittipaldi, in his helmet
Essex: petroleum company, Lotus, 1979, 80
PDVSA: petroleum company, Williams, 2012
FIAT: Harald Ertl private Ford-powered Hesketh, 1975

#97 Marc Sproule

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Posted 17 October 2012 - 02:06

I found it amusing when Divina ran one of Fred Opert's Formula Atlantic Chevrons with a condom brand--Sheik--on the car....

http://www.flickr.co...157623186773769

http://www.flickr.co...157623186773769

http://www.flickr.co...157623186773769

http://www.flickr.co...157623186773769





#98 E1pix

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Posted 17 October 2012 - 03:19

I found it amusing when Divina ran one of Fred Opert's Formula Atlantic Chevrons with a condom brand--Sheik--on the car....

... sure, for protection from Keke. ;)

#99 Stinky

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Posted 17 October 2012 - 04:50

Hi Guys;
The Daily Planey was (is?) indeed a well known Bordello in Melbourne. :p
From memory the Carla Zampatti Laser was driven by Robyn Hamilton aka "Charlie."
Cheers.
Roger.

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#100 Lee Nicolle

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Posted 17 October 2012 - 06:15

Most people know that the Daily Planet is a high class brothel in Melbourne. As far as I know John Trimbole had no links with Robert Trimbole for Griffith.
The Daily Planet sponsored cars as far back as the late 70s with Craig Bradtkes Lancer.

The Carla Zampatti Lasers were just a budget makeover on a base KB Laser aimed obviously at women. They were never raced by anyone, Not Robyn Hamilton who raced HOLDEN Gemenis a few years before.