But Toyota has had a hybrid program in their production engineering side since at least 1997 (when they introduced the Prius). What does racing a system that has been, I assume, pretty much peaked it's engineering efficiency help? I again would assume most know the capabilities of a hybrid system (as most best selling cars by the automakers have a hybrid option), so no marketing ploys.
No, I would think that it continues to evolve. Battery technology improved. Advances in microprocessor speed and capability allow for more sophisticated control algorithms. NOTHING stays the same...
Like Ross said about how they are pushing their hybrid line. But don't most consumers already know what the hybrid car is? And from my experience with Toyota, the dealer quickly mentioned he had a few hybrid Camry's on the lot (trying to find a non-German sport sedan that is better than the Fusion I am leaning towards. Camry's not it.). The dealers are pushing them. I understand the point of advertising, but don't understand why the need to push cars that don't need advertising. Like why we don't see ads for Ferrari. Or Tesla (off-topic, passed a Model S on the highway today. Pretty sure I ran someone off the road in the next few miles staring at it in my mirror).
Beyond knowing what it is, they want to demonstrate the superiority of their particular technology and make the linkage between the race car and the street car. The message is: "If we can do this (be successful at Le Mans), imagine what we can do for you!".
By the way, have you checked out the Maxima SE?
Oops, it is now the SV...
Edited by flatlander48, 17 June 2014 - 02:56.