Originally posted by gio66
Thank you Twinny!
My pleasure
Jody's overall was "owned" by a chewing-gum whereas Gilles was sponsored by tiles, helicopters and wine.
Indeed so; Scheckter's Brooklyn gum deal was pretty much all-encompassing, while Villeneuve had Giacobazzi, Ceramiche Piemme, Vespa (IIRC) and quite a few others - plus many non-overalls/helmet endorsements. His spat with PM/Marlboro is a good story, described well in Gerry Donaldson's book. In a nutshell he asked for more money than they were prepared to pay and deliberately left the area on his overalls where the MWCT patch used to be completely free of logos - check-out the '81/2 photos - in order to wind them up! A kind of 'this is where
you could have been' deal!
If I'm not wrong the MWCT ended in 1996 too because of the financial commitment with Ferrari, I suppose.
[Marlboro Team Ecuador] The Ron Dennis-Marlboro "first contact".
Correct on both counts!
Originally posted by Ross Stonefeld
As title sponsor or ? What would we consider the first year that Marlboro became Ferrari's largest or title sponsor?
Yes, as McLaren's title sponsor.
The first year Marlboro logos actually appeared on the Ferraris was 1983, but the official Ferrari team name didn't incorporate Marlboro until 1996 AFAIR. I think the Marlboro logos arriving on the car's flanks coincided with PM undertaking to pay the drivers' retainers...
Originally posted by PeterElleray
checked out 'bernie's game' this afternoon...
Sounds like I need to read that book after all! It never appealed - rather like the bloke himself - but if it contains anecdotes of that nature I will reappraise the situation...
Originally posted by alansart
Poor old BRM. Not only did they lose Yardley to McLaren, Marlboro, possibly the biggest sponsor in F1, jumped ship as well!
Sad but true! Unfortunately it tells us something methinks...