But you don't have to attend the Indy 500 to get a strong taste of this tradition and history. Watching the race on television will suffice. Listen to the traditional songs, including "Back Home in Indiana," that are ritually sung before the big event. Listen as Mari Hulman George intones, "Ladies and gentlemen start your engines!" Watch as the winning driver, bedecked in a victory wreath, downs a cold bottle of milk. See the famous Borg-Warner trophy that is fitted for the likeness of the latest winner.
And those are only the most famous, recognizable traditions of the Indy 500. For every one of those there are countless other lesser rituals and rites known to the cognoscenti who attend the race year after year the way their parents and grandparents attended the race.
For the length of the great race's history, this tradition and reliance upon a brilliant and starry past have constituted the strength of the Indianapolis 500. They sustained the event by binding it in an unfrayed sinew to the very earliest days of motor sport in America. These traditions resonated within a unified American culture and drew Americans to the speedway's bosom during Memorial Day weekend, a time of heightened patriotism and national self-awareness. Because of its traditions and its glorious past, the Indianapolis 500 was at the very heart of American culture much the way the Super Bowl is today.
But something bordering on tragic has happen to the Indy 500. Year after year television ratings have diminished. The race's centrality to American popular culture has vanished. And with the 2009 race comes word that the Indianapolis 500 garnered the smallest market share of viewers in its history. A lengthy trend has culminated in an abyss, a popularity void that used to be a frenzied den of fascination, hubbub and commentary. No more.
What has caused the Indianapolis 500's popularity to decline so precipitously? Theories abound. Some observers point to the proliferation of entertainment options that have fractured the 500's former stranglehold on viewer attention during the Memorial Day weekend. Others have pointed to Tony George's creation of a schism in Indy car racing in 1995, which scattered the stars of the sport and fatally distracted the public from the Indy 500. Once distracted, those fans have yet to return to the fold.
There is doubtless a good deal of truth to those explanations, but I would here like to propose a third explanation, a cultural explanation. As noted above, the Indy 500 has always been a traditional event and when America was a nation that revered history and tradition, this traditional bent was the vigorous life blood of the race. But America has changed. No longer is it a nation that honors tradition and revels in its own past. On the contrary, the nation's public schools, its entertainment industry and its media now neglect tradiation when they do not disdain it. These entities regard tradition as the cultural residue of an oppressive past, the irrational effluvia of a sorrier bygone age. The evidence for this alteration in the nation's zeitgeist is to be seen in the most recent presidential election where not one but both candidates fought over who was the strongest agent for "change."
Continuity with the past? Tradition? An American essence? Scarcely a word was heard about such things.
And now, I would argue, the Indianapolis 500 is a cultural anachronism. It speaks endlessly about its traditions and its history to a younger audience that has no use for history and is tone-deaf to tradition. Bottles of milk? Quaint old songs that mean nothing to them? Ray Harroun? Wilbur Shaw? Bull Vukovich? Heck, even A. J. Foyt? To the modern American these artifacts simply do not register.
And so, as the older generations slowly disappear so does the core fan base that gloried in the Indianapolis 500. The younger generations, oblivious to history and cynical about tradition, ignore the grand event that meant so much to their ancestors. And the Indianapolis 500 is dying a slow death that, short of a cultural instauration, cannot be arrested.
Edited by Flat Black 84, 29 May 2009 - 22:18.