76 replies to this topic

[THE "driverider"]

Next year with Mercedes buying a 75% share in Brawn this will mean that will have a silver livery, but do you think they will keep the Lime-Green part?

[Jackmancer]

A coppy of the Mclaren car would be cool ;p fluoresent red to fluoresent green ^^

[athlon]

Next year with Mercedes buying a 75% share in Brawn this will mean that will have a silver livery, but do you think they will keep the Lime-Green part?

I hope. There are two silver car in the field. The fluorescent yellow is linked to BrawnGp.

[Peter Perfect]

Keep it!

I wasn't a big fan at first, but it's unique and instantly makes me think of BrawnGP now.

[THE "driverider"]

Well thats' what I thought, The McLaren witht he Silver and Orangey-Red and the Brawn witht eh Silver and Yellowee-Green. Especially if Brawn get the Monster Energy Drink sponsorship.

[Enkei]

I really despise the cheap yellow on the Brawns. I wish they'd hire a proper graphics designer next year.

[katmen]

Next year with Mercedes buying a 75% share in Brawn this will mean that will have a silver livery, but do you think they will keep the Lime-Green part?

I would be pleased, it became significant branding.
I think, that it could be nicely combined with a say darker silver. something like this:

[r4mses]

I doubt Brawn/Mercedes paints their cars silver or grey as long as there are two McLaren silver arrows on the grid - they can't be that stupid. Why not keep the current shape? Looks great and "classic", which is something you associate with Mercedes brand. Well, tbh I can't think of any other colour as their dominant colour... there are already two red/white cars, green (like Jaguar) and blue (like Prost) doesn't suit Mercedes, imo. Orange, yellow? Naa... maybe Black with grey/white/current light green? Like a negative of their current livery :>

[Owen]

I really despise the cheap yellow on the Brawns. I wish they'd hire a proper graphics designer next year.

Absolutely Enkei. This current colour scheme and logo reeks of an 'in house' job done on the cheap. Not very slick. They need to up their game on that.

[highdownforce]

I think that the car will be white or at least half white next year.
With the fluor yellow somewhere in the middle.

[Fallout]

Who's up for some BAR-colour scheme? You know the old red and blue chassis - that was so cool.

[Brawn BGP 001]

Who's up for some BAR-colour scheme? You know the old red and blue chassis - that was so cool.

Like this?

[Fallout]

Like this?

That's the one. Thank you for brining that disgusting car to this board! I always laugh at the looks of this car.

[Brawn BGP 001]

That's the one. Thank you for brining that disgusting car to this board! I always laugh at the looks of this car.

Yeah, it is God awful, not as bad as the Earth Dreams Honda's though.

On the Lime-Green, I presonally like it.

Edited by Brawn BGP 001, 01 October 2009 - 21:13.

[raiseyourfistfor]

I hope they keep the white and lime but I would hope that they put them in some cool design like the Williams' from the mid 80s. Also hopefully they get some proper sponsorship for the whole year.

[moredeep]

Brawn GP's color scheme is fantastic. But the logo and font need work

[BiH]

Next year with Mercedes buying a 75% share in Brawn this will mean that will have a silver livery, but do you think they will keep the Lime-Green part?

do you have source for that?

75% is huge.

[highdownforce]

I hope they keep the white and lime but I would hope that they put them in some cool design like the Williams' from the mid 80s. Also hopefully they get some proper sponsorship for the whole year.

Which of them?


'84


'85


'86


'87

[Madras]

They looked quite good with the Cannon sponsorship on the sidepods in Singapore. I'm getting bored of the yellow/lime green stripe though.

[Kop Alonso]

tbe Canon banding on the Brawn sidepods certainly reminds me of those classic Williams cars ...it would be great if Brawn has huge numbers 1&2 on the cars for next year as well..

[V8 Fireworks]

Good point, they will carry the #1 & #2.

Anyway, with Mercedes backing they could be ordinary silver to McLaren's gansta rapper chrome.

(with Emirates red or "Monster" green or Canon white depending on the sponsorship arrangements)


[It's a good thing Brawn went with Mercedes and not Ferrari (sponsorship by Ferrari and 75% purchase.. hmm not likely) nor BMW (hmmm...) nor Toyota or Renault (underpowered anybody?)... quite the tactical genius that Brawn chap indeed!]

Edited by V8 Fireworks, 01 October 2009 - 22:15.

[EthanM]

I don't mind the lime green, I mind the predominantly white car combined with the lime green. It's so "rice boy" and considering they had 0 sponsor issues it just shows lack of imagination on Brawn's part.

[Atreiu]

I hope so, the lime-green is just ugly.

[johnmhinds]

Restrict the yellow to the helmets and have a plane silver body with big number 1 & 2s on the sides and nose cone.

Basically just copy this.

Yellow highlights = good


Red highlights = bad

Edited by johnmhinds, 01 October 2009 - 22:55.

[Captain Tightpants]

I hope that any sponsors who joins or has joined them realses the value of letting Brawn retain their white, black and yellow (it's not lime green - Ross Brawn said they chose yellow right at the beginning of the season). It keeps a team identity going, and it makes the cars instantly recogniseable.

[Jay]

I hope they retain the colours.. but pay a little more for design..

The colours are BrawnGP already, they just need a better graphics guy, I could rent them my graphics and tech team for a limited time

J

[V8 Fireworks]

I hope that any sponsors who joins or has joined them realses the value of letting Brawn retain their white, black and yellow (it's not lime green - Ross Brawn said they chose yellow right at the beginning of the season). It keeps a team identity going, and it makes the cars instantly recogniseable.

They don't have any sponsors and Brawn doesn't sell anything apart from merchandise though.

If Mercedes and Emirates are the backers then surely it should be in the colours of the sponsors? Even Lotus did not race in their own colours! Sure Williams have classically Williams colours - but they have a portfolio of sponsors without any main sponsors, and the blue fits mosts of their sponsors.

[Captain Tightpants]

Absolutely Enkei. This current colour scheme and logo reeks of an 'in house' job done on the cheap. Not very slick. They need to up their game on that.

I would imagine that Brawn had bigger concerns that getting a good-looking paint job at the beginnin of the season.

They don't have any sponsors and Brawn doesn't sell anything apart from merchandise though.

If Mercedes and Emirates are the backers then surely it should be in the colours of the sponsors? Even Lotus did not race in their own colours! Sure Williams have classically Williams colours - but they have a portfolio of sponsors without any main sponsors, and the blue fits mosts of their sponsors.

Whn Brawn chose their colours, they put the yellow and black highlights on pats of the car where it would be impractical to put sponsor decals, like around the nosecone, over the roll hoop, the endplates of the front wing and the tiny little flare on the back of the engine cowling. The rest of the space was left blank so that when they picked up sponsors, the decals could be added with a minimum of fuss. Look at what they did with Canon in Singapore: simple, effective, and very, very good. I see no reason why Brawn couldn't affix an Emirates or a Google or a Monster or the logos of whoever in the same way. Sponsor logos would appear in sponsor colours, while Brawn retain their team colours. The cars would be far more identifiable to audiences and crowds with the yellow, white and black than if the totally overhauled ther colours for 2010 because of a sponsor.

[V8 Fireworks]

The cars would be far more identifiable to audiences and crowds with the yellow, white and black than if the totally overhauled ther colours for 2010 because of a sponsor.

Well at least white with yellow/green stripes is becoming a popular choice for various copy-cat Formula Fords and touring cars etc!

Edited by V8 Fireworks, 02 October 2009 - 01:07.

[raiseyourfistfor]

Which of them?

'87

This one is my favorite. Obviously next year's Brawn wont look anything like that but if they put the yellow like that on the top and the white on the bottom parts of the car I think it would look much better than what they have currently

[stevewf1]

Silver with lime-green?

Sounds really ugly to me. Guess I'd have to see it first.

[slideways]

The current livery is freaking awful. Any change would be welcome.

[FlatOverCrest]

OK....there was me thinking I had a colour blindness problem here....

To me the colour is Dayglo Yellow.... Yet others see LIME Green....

Example..this is an arrow flight...(took me a while to work out what the hell it was!)

DAYGLO YELLOW

versus

A Dayglo Green T-Shirt...

DAYGLO GREEN

and LIME GREEN!


Can we agree this please, otherwise I am off to the optician!

INCIDENTALLY.... A mainly LIME GREEN car (last colour above) with SILVER graphics and patterns would look pretty damn cool! I always liked the Green 7Up Jordans and the Andretti/Green cars have always shown quite well on TV....

Maybe a similar dsign to the TRG 911 only replacing the Black with Silver.. or even go for the same and grab NO FEAR sponsorship...;)

[stonebutter]

They need ross brawn's face on the nose cone.....and nothing else.

Something like this:

In the style of Valentino Rossi:

[stevewf1]

Can we agree this please, otherwise I am off to the optician!

That's what it looks like to me... And I'm slightly red-green color blind.

Also, I don't think color-blindness can be corrected, so save your money at the optometrist...

[Madras]

I would say it's definitely more yellow than green and I'm not colour blind. I would call it lime yellow.

Edited by Madras, 02 October 2009 - 06:51.

[Jackmancer]

[klyster]

Isn't it fluoro yellow?

[learningtobelost]

I like that

[pgj]

Silver and dayglo green.

There would be no problem with another silver car on the grid. We have teams running the same colours before. Unless there is anyone who is colour-blind with red and dayglo green there is no problem.

[Matt Somers]

Why take away part of the brand image that Brawn GP have created by changing to a whole new scheme after season 1. All the talk of Silver too when the original Mercedes F1 racings colours were white...... They only changed to Silver to get under the then maximum weight limit because the white paint weighed so much ;)

[taran]

The idea of team colours is highly overstated. Only Ferrari is able to really pull it off. All other teams simply go with the colours of their main sponsors.

The idea gained ground in the late 1990s when the grid was closed and teams developed marketing ideas based on the "value" of teams (remember when Arrows was valued at $150m?).

But this is F1 and in the end, money talks and bullshit colours walk. McLaren went with silver because Mercedes wanted to emphasize their presence and West liked the connection with Mercedes and they got a discount.

The same happened with Williams. BMW bought the livery and all sponsors had to confirm to that livery. Compaq/HP and FedEx did but they also successfully demanded a discount because they weren't allowed to run their own corporate colours.

Brawn has run on Honda money and could afford to run with that god-ugly livery. Their next sponsor will demand livery rights or demand a discount if Brawn wants his team livery to dominate. Can Brawn afford to give such a discount, in today's economy? And what would a sponsor want? To have the Brawn aspect of a victory emphasized or rather that the "your name here" team won......

[Jackmancer]

To be honest, as a marketer, I think BrawnGP will keep the lime-yellow. BrawnGP has made such an impact and established a "brand" in one year time which is well recognised.

[taran]

To be honest, as a marketer, I think BrawnGP will keep the lime-yellow. BrawnGP has made such an impact and established a "brand" in one year time which is well recognised.

But isn't that the point of this discussion? Which sponsor wants to sponsor a team where their involvement is minimized? Unnessarily?

Sure, Ferrari's are always red and soccer teams have their traditional jerseys but F1 teams changing colours to suit a sponsor is a well respected tradition. Having a team dominate the livery means the Brawn wins rather than the Monster Brawn or the Virgin Brawn for example and I don't think many sponsors will stand for it. Not without someone basicially buying the entire livery and then "reselling it" to others. That only worked with big manufacturers wanting to emphasize their corporate colours and willing to take the hit from sponsors demanding discounts.

[Jackmancer]

But isn't that the point of this discussion? Which sponsor wants to sponsor a team where their involvement is minimized? Unnessarily?

Not always. BrawnGP has a really really good name and are recognised by their lime-yellow. Sponsors want to be accosiated with that as well.

To make an example:
Castrol sponsors BrawnGP for 2010. When they make an ad for a magazine with the BrawnGP car + motor oil they want people to recognise the BrawnGP and associate it with Castrol
(and think "They won the Championship last year! As newcomers! I heard about that! That means Castrol motor oil is very good!")

If the BrawnGP suddenly is blue they might not recognize it which means Castrol might as well sponsor Campos (cheaper)

Edited by Jackmancer, 02 October 2009 - 09:44.

[Captain Tightpants]

But isn't that the point of this discussion? Which sponsor wants to sponsor a team where their involvement is minimized? Unnessarily?

Think of it this way: next year, there's going to be as many as five new teams on the grid, all of them which will be sporting an individual livery. If Brawn adopt a sponsor's colours, that's going to make it six new liveries, which could make it difficult to identify who is who in the thick of the action. Sponsors want maximum coverage, but I think an arrangement like the Canon one will do more for them than having Brawn totally reinvent their livery. They'll be instantly reconiseable from a distance; rather than having to pick through the field, spectators and audiences will instantly know where those cars are.

I've also heard that when Ross Brawn was negotiating with Richard Branson for Virgin to increase their involvement, he asked an absolutely extortionate sum, one that no-one in their right mind would pay. Not becuse he wanted to fleece Branson, but because he wanted the team to remain Brawn Grand Prix, not Virgin-Brawn. He wants the team to retain its identity as an independent outfit. That way, they can run as themselves. Look at Force India, who also do it: Mallya is able to run national colours instead of adopting a sponsor's strip.

If things keep going the way they are, Brawn will not simply win the constructors' title, but it will be a Brawn driver who wins the drivers' championship. And when was a last time a team did that in its debut season? Probably way back at the birth of the sport. In fact, you can make the case that 2009 will be the first time this has ever happened, because the winner of the first drivers' and constructors' chamionship was always going to be winning in the debut season. Brawn have risen from the ashes of Honda and have and to compete against more-established teams. And they have been at the front from the very beginning. They are a marketers' dream; I'm willing to bet that any company that wants to put their name on the side of a Brawn will pay the equivalent of a title sponsorship just to have their name on the sidepods as a major sponsor.

If the stories of Brawn asking excessive amounts of Branson in order to protect the team's identity are true, I doubt the status quo will have changed much. By retaining control over that, Brawn can keep their yellow, black and white; they can certainly make a case to sponsors for keeping it. And given the amount of interest they've been said to have had - Emirates, Google, Monster, Telmex and bwin have all been named - they'll agree to Brawn's terms because someone else may be willing to agree to it if they don't.

[Jackmancer]

to remain Brawn Grand Prix, not Virgin-Brawn.

Lol, that would be a funny name.

[Hacklerf]

[MrAerodynamicist]

'86

That's another photo of 1985's FW10. 1986 was the FW11, and 1987 the FW11B.
http://en.wikipedia....i/Williams_FW11

[Tenmantaylor]

Its yellow not lime green!

FWIW I dont think the Brawn livery/ID is that beautiful but at least its original and simple. Its certainly not so strong that a title sponsor would respect it enough to incorporate it should it clash with their ID.

Edited by Tenmantaylor, 02 October 2009 - 10:15.