16 replies to this topic

[schuey100]

You're CEO of any one of these companies. Would you spend big bucks to get your name into F1? You you spend millions to get your logo on a driver's arm?

What if that driver was a Virgin team driver?

I have to be honest, I know of Full Tilt Poker, the others? Never heard of them. Has anyone else? And who knew they were sponsors in F1? I had a quick look around at some of the sponsor deals out there and I must say, there's many I have never heard of nor would I know they were even in F1.

Okay, so putting your name on Michael Schumacher's cap might be money worth spending but putting a sticker on the HRT exhaust? No wonder teams find it difficult to get sponsorship even if this article says it's getting better. I have my doubts!

[P123]

You're CEO of any one of these companies. Would you spend big bucks to get your name into F1? You you spend millions to get your logo on a driver's arm?

What if that driver was a Virgin team driver?

I have to be honest, I know of Full Tilt Poker, the others? Never heard of them. Has anyone else? And who knew they were sponsors in F1? I had a quick look around at some of the sponsor deals out there and I must say, there's many I have never heard of nor would I know they were even in F1.

Okay, so putting your name on Michael Schumacher's cap might be money worth spending but putting a sticker on the HRT exhaust? No wonder teams find it difficult to get sponsorship even if this article says it's getting better. I have my doubts!

None of those mentioned will be spending millions. Some will probably end up not paying, as we have seen in the past with certain Minardi and Arrows sponsors.

[schuey100]

None of those mentioned will be spending millions. Some will probably end up not paying, as we have seen in the past with certain Minardi and Arrows sponsors.

Good job too! Actually, thinking about it, I've probably just given them more publicity amongst F1 fans than they would get all season, where do I go to get my cut?;)

[Fastcake]

Some of them are partners, suppliers and the like, so Virgin get a few quid off the bill by sticking a logo somewhere on the car. And it's worked, you've heard of them now right

[Jay]

You're CEO of any one of these companies. Would you spend big bucks to get your name into F1? You you spend millions to get your logo on a driver's arm?

What if that driver was a Virgin team driver?

I have to be honest, I know of Full Tilt Poker, the others? Never heard of them. Has anyone else? And who knew they were sponsors in F1? I had a quick look around at some of the sponsor deals out there and I must say, there's many I have never heard of nor would I know they were even in F1.

Okay, so putting your name on Michael Schumacher's cap might be money worth spending but putting a sticker on the HRT exhaust? No wonder teams find it difficult to get sponsorship even if this article says it's getting better. I have my doubts!

I've heard of them all before... and I bet they aren't paying much, if anything at all for their deals in F1 right now.

It's a two way street sometimes between teams and sponsors. New "names" into the sport only creates a path for bigger names ;)
J

[Atreiu]

Let's cut them some slack and keep bumping this thread to help the teams get more stickers.

[One]

Sounds like a right guys who gets involved in F1 to me.

[Gyan]

I've always thought being involved in team ownership/sponsorship in F1 is a waste of money.I always think that F1 must be a hobby/interest of the people who do push the deals for sponsorship/team ownership.I have no idea why Vijay Mallaya is wasting money on F1,but if I were in his place I would do the same.

[onemoresolo]

You're CEO of any one of these companies. Would you spend big bucks to get your name into F1? You you spend millions to get your logo on a driver's arm?

What if that driver was a Virgin team driver?

I have to be honest, I know of Full Tilt Poker, the others? Never heard of them. Has anyone else? And who knew they were sponsors in F1? I had a quick look around at some of the sponsor deals out there and I must say, there's many I have never heard of nor would I know they were even in F1.

Okay, so putting your name on Michael Schumacher's cap might be money worth spending but putting a sticker on the HRT exhaust? No wonder teams find it difficult to get sponsorship even if this article says it's getting better. I have my doubts!

Haven't you answered your own question? You'd never heard of them, now you have, and are even discussing them.

Job done, really.

[schuey100]

Haven't you answered your own question? You'd never heard of them, now you have, and are even discussing them.

Job done, really.

No not really, it's not about being mentioned in one article, or discussed by 5 people on a message but but about brand awareness and maintaining that recognition. Close your eyes. Don't cheat, name the 4 sponsors in the title of this topic, don't look. Can you? In fact, without looking what do they all do? Did you bother to check them out? Did anyone else?

I think there are a few too many marketing directors with a bit too much money who like the idea of a corporate box at Monaco. Which is fine, I'd do it if my company had enough cash but I do find it a bit strange that these companies believe they'll get all that much out of their spend.

[beaurivage]

It's not just about having a sticker on a car, though. For some the sticker is more important that to others, it all depends on what they are looking for in the marketing campaign. Look for Lenovo, after a couple of seasons of rather high appereance with Williams, they went for a partnership with McLaren with hardly no appearance at all. Some of them are looking for brand awareness, some for a number of team guest passes for their important customers, and the list goes on and on. Besides, often the sponsors can use pictures of the car in their own marketing, which enforces their appereance on the car or they get to use one of the drivers for a marketing campaign. It's so much more than a small sticker. The involment with F1 and a team is only half the job, getting people know about it and use it in their advantage is the other half.

Edited by beaurivage, 15 May 2010 - 07:17.

[Jay]

No not really, it's not about being mentioned in one article, or discussed by 5 people on a message but but about brand awareness and maintaining that recognition. Close your eyes. Don't cheat, name the 4 sponsors in the title of this topic, don't look. Can you? In fact, without looking what do they all do? Did you bother to check them out? Did anyone else?

I think there are a few too many marketing directors with a bit too much money who like the idea of a corporate box at Monaco. Which is fine, I'd do it if my company had enough cash but I do find it a bit strange that these companies believe they'll get all that much out of their spend.

Personally...

I already knew what each of the companies did.

Oxigen are a sustainable rainforest investment company, who own (or more like control) most of the world's sustainable areas of land, well the bits that are being used.

UST Global Solutions are an information tech provider for LARGE businesses. No corner shop check outs here. They provide tailored IT solutions for BIG clients on a massive scale. Think fortune 500 and and global 1000 if you want to see what kind of size company they provide for. (They are probably supplying Virgin with IT solutions starting this very weekend. This alone will help Vrgin right from the start)

Clear shampoo is a little more obvious, don'tcha think ;)

The Shampoo company is a little from left field, but the others, I can DEFINITELY see why a connection with F1 can boost business. Each has a way to connect with a growing brand that is pioneering in every field (Technology, "Green Fuels", Lifestyle).. every aspect of F1 is about being the "best"... so to associate with that cannot be bad for any company if the structure is right

J

Edited by Jay, 15 May 2010 - 07:20.

[Youichi]

UST Global Solutions are an information tech provider for LARGE businesses. No corner shop check outs here. They provide tailored IT solutions for BIG clients on a massive scale. Think fortune 500 and and global 1000 if you want to see what kind of size company they provide for. (They are probably supplying Virgin with IT solutions starting this very weekend. This alone will help Vrgin right from the start)

CSC, a similar large IT solutions company alreadt provide Virgin's IT.

For a world-wide IT company like these two, taking the Chairman of the board of a prospective customer to a GP pitlane, is a very good way to get them to listen to your proposals.

[eliteboy2780]

just to correct the person above who said they won't be paying millions on the virgin car. think again! Oxigen for example definately are, i know from the man at oxigen how much they are paying per annum but it wouldn't be right to tell you all would it!?

further to that, i know people at virgin racing who have confirmed that they are getting millions per year per deal. virgin / branson remember is nobodies fool and wouldn't do f1 unless there was something in it for him or his other businesses.

Also something you may not know is that the virgin management group (the ops company involved in f1) have had to pay a license fee to the virgin group to use the brand in f1! - dont ya love that?

[onemoresolo]

No not really, it's not about being mentioned in one article, or discussed by 5 people on a message but but about brand awareness and maintaining that recognition. Close your eyes. Don't cheat, name the 4 sponsors in the title of this topic, don't look. Can you? In fact, without looking what do they all do? Did you bother to check them out? Did anyone else?

I think there are a few too many marketing directors with a bit too much money who like the idea of a corporate box at Monaco. Which is fine, I'd do it if my company had enough cash but I do find it a bit strange that these companies believe they'll get all that much out of their spend.

I'm well aware of Full Tilt Poker, and I've heard of Clear Shampoo before.

The thing is, even if you don't remember their names now, when you come across them you'll think "Formula 1". It's a great brand association.

And you may not remember them now, but seeing their logos repeatedly over a course of a season just gets that logo and brand into your brain. I was past a Santander bank and think McLaren, Panasonic TCs and think Toyota, Marlboro and think Ferrari. It makes those companies more reputable to be associated with such a sport, and gets their logos into hundreds of millions of living rooms every fortnight. An amazing amount of decisions regarding which company or product we choose is due to brand awareness, and bang for buck F1 is one of the best.

It's one of those things. I saw an advert for PIAA earlier and instantly thought of Tyrrell, even though that was about 12 years ago.

[Sausage]

No not really, it's not about being mentioned in one article, or discussed by 5 people on a message but but about brand awareness and maintaining that recognition.

But unknown companies have to start somewhere right? 5 people on a bb is better than none at all.

[Buzz47]

Sponsors do not only sponsor in the hope of television audiences seeing their logo on the car. Many of them use their sponsorship as a away of attracting influential corporate clients to PR events. For instance, inviting potential and existing clients to Monaco to watch the GP and have lunch/drinks in the Virgin Motorhome etc. To them, their involvement with F1 is purely to use it as a tableau against which they can hob-nob with the people most likely to be their clients and to enhance their relationships with existing clients.

To me there seems to be a swing towards more corporate sponsorship rather than product/brand sponsorship...