69 replies to this topic

[molive]

I read some report of talks between the Italian outfit and the Coca Cola Co. about taking over the main sponsorhip from Marlboro.

Bernie has been quoted as saying Coke wants to step in and sponsor a big team, and what´s bigger than Ferrari?

One thing is certain: they wouldn´t have to change colors...;)

[Mickey]

Today's Tuttosport (Italian sports newspaper) not only talks about Coca-Cola, but also McDonalds, as possible Ferrari sponsors. Ouch. I can't think of Ronald McDonald replacing the prancing horse ;)

[freq019]

Here's a pic I found at http://www.bild.de

[Makarias]

Ugh. The Coca-Cola logo wouldn't look bad at the Ferrari, but that yellow M is just awful.

[EVL29]

I think Coca-Cola and McDonalds would both be amenable to a Darker shade of Red,than was Marlboro.

IF they do get McD's though,I think they should put the "M" on Top side of the SidePods so it is Viewable from an overhead shot,a la the Yellow Thunderbolt livery on the Ganassi ChampCars.

You can call it the Mickey Shoemaker Special.

[Ross Stonefeld]

In all Coca-Cola Ferrari would be gorgeous, I wish I had a photo of the all Coke Formula Audi car, its breathtaking

[Sean L]

I agree Ross.
Coca Cola as main sponsor would be great but please Ferrari dump the yellow M.

[130R]

Does anyone know if Coke and Schumacher currently have any business relationship?

[SchuMic]

Eh, eh, eh...Nice pic.

Indeed this ugly yellow M has nothing to do here. Yuck. a Coca-Cola livery with a bit darker red could be awesome.

[Singing in the rain]

Ferrari and McD, tell me it won't happen, pleease! Enzo woudn't like it!

[WKAYE]

Great pic freq 019 , don't know why but I laughed so hard I almost fell out of my chair . It just looks so American . The drooping nose suits the car just fine , after all wouldn't you hang your head in shame if you had to carry that lot on your back.

[Peter]

It looks as though many people don't like the Golden Arches logo.

Is this just predjudice against McDonald's? (We don't want "burgers" on an F1 car but we are happy with "coffin nails")

If so, can I say that I'd rather see both McDonald's and CocaCola on a Ferrari than Marlboro!

I can't believe it is the yellow of the logo, the Shell logo is Yellow and no-one has objected to that.

I think it would be excellent to get such sponsorship from companies with world-wide recognition.

[RedFever]

I love the Coca Cola logo on the car, but if the yellow M gets on the car, I will become a Dennis fan!!!!! YACK!!!

[Ali_G]

Would that then provoke the weaker brands ie: Pepsi and Burger King to sponsor McLaren.

Wouldn't that be interesting.

Niall

[WKAYE]

Peter,
Oh those "Golden Arches" look just great. I can just imagine Ronald McDonald doing promos draped over the nose , red wig and all . Nah , give me the cancer sticks.

[Zeus]

I think Phillip Morris is doing Ferrari a favor leaving now, so teh Scuderia can secure good sponsorship before the mad rush to find non tobbaco money that will happen a few years from now.

Frank Williams was smart to land Compac, now hopefully Ferrari gets Coke, and McLaren gets left out in the cold (we know that won't happen, but I can dream, can't I? )

[AyePirate]

I can see the ad copy now
"taking fast food to whole
other level"

[BuzzingHornet]

Originally posted by RedFever
I love the Coca Cola logo on the car, but if the yellow M gets on the car, I will become a Dennis fan!!!!! YACK!!!

You may live to regret saying that

[RedFever]

BH, don't take me too seriously there......

Once a Ferrari fan, always a Ferrari fan. I hate the arches though and I don't see the fit with Ferrari. Coca Cola makes more sense for marketing purposes, but a fast food with the most prestigiuos brand of luxury cars????

In any case, if Ferrari had to leave, i would be cheering for eddie Jordan, never for Dennis. He should get McDondal's, he would then be known in the pits as Ron McDennis

[EdwRom]

Red:
Come on, don't be so hard on the "M". I can see it already... Scuderia Ferrari Coca Cola McDonalds, we put the "fast" in fast food

Seriously, I think that nothing having the "Mc" letters on it belongs on a Ferrari.;)

[Mrv]

Shouldn't McDonald's just sponsor Mclaren. After all they both have MACS.

[30ft penguin]

I think the whole problem is that we have gotten used to the "completely red car with some white text on it" colour scheme. Because of that, Coca Cola fits in. The McDonald's logo though is really, really annoying because it is bright yellow and thus the first thing you look at. Of course it's the same thing for the Shell logo, but Shell and cars fit well together. McDonald's and "real men driving fast cars" don't. And I don't even want to think about Ronald McDonald driving a Ferrari formula one car in an ad - or small plastic Ferrari collectibles together with each burger ... :-)

It may be prejudice, but IMHO McDonald's belongs to NASCAR or whatever. NOT to F1, though.

[AyePirate]

I once saw little "Mika" & "David"
McLaren toys offered as bonuses
w/Mcdonald's "Happy Meals"
so it not that big of a stretch.

[gp19]

Rumors are that coca cola has a contrac for 50 mil. with Ferrari for the next 2 year ,and that Schumi will do some adds for the company.
Ps did not have a ans for the pipes on top of the side podes of the Ferrari this week since when did thay use them I saw then for the firt time on Mika car at the begining of the year




it was posted and no body belived it (((14th August '00 17:29 ))
Gp19

[pa]

How much does $50 Mil buy you at Ferrari? A crest on MS' driving suit? The tag on his Nomex undies?

BTW, besides the fact the it's the most incompatible sponsor/manufacturer combo imaginable (Arches = cheap, fat and ugly; Ferarri = Expensive, fast, and gorgeous), the reason that the Arches look so shitty on the car is because the red has shifted so much that it's practically orange.

Try this - it's still pretty orange, but it's the best I can do with 5 minutes worth of Photoshop work, or 4 minutes and 59 seconds more work than it's worth...

[p][Edited by pa on 02-14-2001]

[AD]

That car doesn't look too bad at all. Much better having them sponsors rather than them cancer sticks.

[Zaphod]

How dare you to say cigarrettes give you cancer.
they give you much , much more. (immune difficiency,bad breath, coughing , etc..... "

[Khan]

VODAFONE i tell ya.... or at least VIRGIN
fast food and soft drinks have nothing to do with F1. at least have something hitec.


Khan

[bleakuzs]

I have realatives tht work for Coke here in Atlanta, and they are huge F1 fans. They say that this may not be fiction. Coke has around 150 million lying around to be spent in their promotion budget, wouldn't that just about equal Marlboro.

[MN]

MAMMA MIA !!!!!

Well, F1 chassis shape is quite often refered to the Coke bottle.

McDonalds=Junk food, Ferrari=J... ... hmmmmmm.. I didn't say that. [p][Edited by MN on 02-15-2001]

[colejk]

What's with all of you guys complaining about cigarette advertising? If you don't smoke than good for you, but on behalf of the smokers fr*gg off! Who the **** cares.
After all that Marlboro has done for racing, and they get slagged by the likes of you guys...give me a break. Racing wouldn't be what it is now if it wasn't for the tobacco ads.

The hypocrisy...ridiculous. "Coffin Nails" puhahahaha
We need smokers and Tobacco companies, they pay half the friggin taxes the goverment takes in!!!!!!!
I'm sure everybody here on this board drives little 4 cylinder fuel efficient cars and drive under the speed limit as to not to contribute to CO2 emissions eh?

Ok, just venting off a little steam......

Besides, I don't think that Coke or Mcdonalds (which I love) are particularly any better for your health ;)

[Mischa]

Jeez,you guys jump on any old bandwagon that comes along.

Marlboro are not, I repeat NOT, leaving. That report from a German mag has been denied by Robert Caplan, Corporate Affairs Director of Philip Morris. " There has been no interview. Ferrari too have denied that Marlboro are leaving.

It all is a figment of someone's imagination, someone who knows someone who has heard from this person that Mr XYZ saw Ms ABC talking to the cleaner who found incriminating scraps of paper in the bin....

On the other hand, the truth is out there somewhere...

[Brother Fox]

It's all falling into place now... Ferrari, McDonalds, Schumi, Ronald, Red Wigs.....

[Ca�co Caralho]

It would be interesting if Ferrari used that communism symbol in their red livery, against all odds

[baddog]

Originally posted by colejk
What's with all of you guys complaining about cigarette advertising? If you don't smoke than good for you, but on behalf of the smokers fr*gg off! Who the **** cares.
After all that Marlboro has done for racing, and they get slagged by the likes of you guys...give me a break. Racing wouldn't be what it is now if it wasn't for the tobacco ads.

The hypocrisy...ridiculous. "Coffin Nails" puhahahaha
We need smokers and Tobacco companies, they pay half the friggin taxes the goverment takes in!!!!!!!
I'm sure everybody here on this board drives little 4 cylinder fuel efficient cars and drive under the speed limit as to not to contribute to CO2 emissions eh?

Ok, just venting off a little steam......

Besides, I don't think that Coke or Mcdonalds (which I love) are particularly any better for your health ;)

yeah you keep telling yrself that.. all the way to the early grave your stinking smokes are digging for you. looks like phillip morris's long term ad campaigns worked a treat in your neighbourhood.

Shaun

[baddog]

oh.. just to make myself clear.. my last post indicates no ill feeling towards you.. in fact I feel for you and hope you figure it out in time to avoid the worst of the consequences.

Shaun

[SchuMic]

MCDonalds burgers contains beef meat...And beef meat may come from MAD COWS (in Western Europe)!!!!!!

Run away! Run away! Ferrari sponsored by McDonald?! Oh no every European (and English in particular) F1 fans will get Creukfel (I can't spell that f*****g word) Jacobs disease and die from it!!!!

THE WORLD IS DOOMED! AAAAAAAAARGH!

[FlatFoot]

Originally posted by pa
How much does $50 Mil buy you at Ferrari? A crest on MS' driving suit? The tag on his Nomex undies?

The amount above is well above what Marlboro currently contribute to Ferrari.

[EVL29]

"Sure smoking will take 10 years off your life...but it's the Last 10.What am I going to miss? Drooling on Myself"

-John Mendoza

[swing]

Shouldn't McDonald's just sponsor Mclaren. After all they both have MACS

or how about a Macintosh computer?;)

Correct me if I m wong, but isn't Coke one of those having the "addictive" ingredient (caffeine) as well... not that I am against that (I do drink Coke and smoke often myself) but I do think the health (therefore moral) statement is a bit fragile especially in the long tobacco-related F1 history...etc

[HSJ]

Originally posted by freq019
Here's a pic I found at http://www.bild.de

Enzo Ferrari would be turning in his grave... Not that I care of course!

[HSJ]

Originally posted by RedFever
I love the Coca Cola logo on the car, but if the yellow M gets on the car, I will become a Dennis fan!!!!! YACK!!!

You mean a fan of Le Big Mac?

[HSJ]

Originally posted by Brother Fox
It's all falling into place now... Ferrari, McDonalds, Schumi, Ronald, Red Wigs.....

That's the best one yet!

[LMG]

Isn’t Vodafone sponsoring the Scuderia next year onwards, not as much as PM but still a substantial part?

Face it: Tobacco advertising will be phased out over the next years. 1) Legal reasons 2) Pressure from other sponsors that don’t want to be connected to a “bad will” product. I heard BMW wouldn’t sponsor Williams if they didn’t get rid of the cigarette sponsors.

[MuMu]

I wish Ferrari would get a totally new sponsor with a different colour scheme. It's so boring that they race in red year after year after year.

[regenmeister]

Whhooaaaaaaa.

If that big ugly M ever sets its ugly self on the Ferrari I don´t know what i'll do. I love Ferrari but it would be oh so hard to do it with the M on it. YUCK.

[ffiloseta]

McDonald's ? The M logo on a Ferrari looks as tasteless as their burgers ! Vive le Royale with cheese !

[Spartacus]

That Ferrari looks pretty nice !

I don't know what's the big deal with that McDonalds logo. It's not that bad!

[rdrcr]

This is, perhaps the beginning of the transition of the "major" sponsors. From the tobacco companies, (coffin nails) to other marketing brands.

I think that the Coca-Cola brand works well with Ferrari, and while I don't really like the McD's logo on the Ferrari or any other F1 car, (although the Big Mac and McDennis quips were pretty good ) I could see it fitting with the international marketing guise. McDonald's certainly has the money to fund.

Tobacco is going away in 06 right?

I think that when the Tech companies get back on their feet again, I see Intel and HP etc. re-entering sponsorship programs. What other replacement sponsors do you see in the forthcoming years?

Besides the aforementioned tech co's. Will Insurance companies, and perhaps the manufactures will take a larger role? That is, if the dust settles and they remain aligned with F1 and don't create their own series. As we have seen with PPG and the like, the division of a series creates weaknesses that either because of ideological, economic or egocentric reasons aren't really take into consideration until it's too late.

The demands for dollars in F1 are probably the highest in the sporting world. Without controls for expenditures, where will the fresh resources becoming from?

Thoughts?

[coyoteBR]

Ideal world, Ferrari could replace Marlboro by... nobody.
Let's have a cleaner Cavallino Rampante, please.

Since it's not going to happen, Coca-Cola is acceptable. Worst than Marlboro, but acceptable.

McDonalds on the Rossa is a bad, bad joke. Simply awful. Just think abot the image of Ferrari and the image of McDonalds. Can we have some respect, please?