18 replies to this topic

[Wark611]

Coca Cola with the Burn brand will sponsor Lotus in F.1 It's the first time for the company?

[Jerry Entin]

Coca-Cola bottler Frank Harrison from Chattanooga used to sponsor Lloyd Ruby with a Lotus 18 in the U.S. Grand Prix at Watkins Glen, although this was more a private affair.

all research: Willem Oosthoek

[f1steveuk]

Seem to recall they found they had better coverage for Coke in F3000 (Justin Wilson), and stuck with that.

[Ross Stonefeld]

I think the F3000 deal may have been a regional bottler?

[Nigel Beresford]

They were on the tail fins on the Can Am McLarens in 1971.

Edited by Nigel Beresford, 23 November 2012 - 13:49.

[charles r]

Not F1 but didn't Max Stewart have Coca Cola sponsorship on his F5000 Lola at one point? If so photos please.

Edited by charles r, 23 November 2012 - 15:10.

[charles r]

To Ross's point didn't Coca Cola Bottlers (UK) sponsor James Hunt in F3?

[Graham Gauld]

To Ross's point didn't Coca Cola Bottlers (UK) sponsor James Hunt in F3?

Also Gerry Birrell had sponsorship from Coca Cola in Formula 2 around 1982

[john winfield]

Also Gerry Birrell had sponsorship from Coca Cola in Formula 2 around 1982

There's a lovely photo, from Kara Birrell's site, of the family and the 1972 F2 March: photo #6. Also photos #15 & #16.

http://gerry-birrell.co.uk/home/

Edited by john winfield, 23 November 2012 - 15:48.

[David McKinney]

I suggest if people want a thread on Coca-Cola sponsorship in motor racing, they start one

This one specifically refers to Formula 1

[john winfield]

I suggest if people want a thread on Coca-Cola sponsorship in motor racing, they start one

This one specifically refers to Formula 1

A joke, a laugh, a merry quip. Ho hum. David, does it really matter?

[Sisyphus]

If we are expanding beyond F1, then there were the Porsche 962's of the mid 80's that Bob Akin drove in IMSA.

[Jesper O. Hansen]

..and they did adore at least three of Akin's previous 935s as well.

Jesper

[David McKinney]

A joke, a laugh, a merry quip. Ho hum. David, does it really matter?

Only that I am interested in the answer, and have been back to the thread half a dozen times and found one specific response (the first) and a half one (the second)

Guess it's time I stopped looking

[driverider]

........oh and of course the tubs on many early 70s F1 cars.........

[ReWind]

I seem to remember Coca-Cola sponsored at least one podium ceremony in the mid-1980s.

There should be photos showing the GP winner with "Coca-Cola"-littered walls in the background.

EDIT: Brazilian Grand Prix 1984.

Edited by ReWind, 23 November 2012 - 21:07.

[HistoryFan]

Coca Cola was rumoured to be F1 title sponsor 8 years ago.

[Nigel Beresford]

...not forgetting the Coca Cola 600, NASCAR's annual attempt at stealing the Indy 500's thunder.

I disagree with the rather downbeat posting earlier in the thread. I think the background info provided by other posters on Coke's previous motorsport involvement gives a useful historical perspective to this latest venture. No threads follow a consistently linear trajectory. Indeed, it's often the off-thread diversions that throw up the most intriguing posts.

[john winfield]

...not forgetting the Coca Cola 600, NASCAR's annual attempt at stealing the Indy 500's thunder.

I disagree with the rather downbeat posting earlier in the thread. I think the background info provided by other posters on Coke's previous motorsport involvement gives a useful historical perspective to this latest venture. No threads follow a consistently linear trajectory. Indeed, it's often the off-thread diversions that throw up the most intriguing posts.