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F1 audience drop in 2013 blamed on Vettel's domination by commercial rights owners


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#151 SenorSjon

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Posted 05 February 2014 - 13:59

An excellent comment on F1fanatic

http://www.f1fanatic...tic-round-0502/

 

 

 


For me, part of the problem with F1 is that people just don’t believe in it any more from a sporting perspective. Yes, there are die-hard fans who will never hear a bad word said and there are those of us who are fascinated by the technical aspects of the category. However, I feel that it is impossible for F1 to hope to maintain long-term credibility and gain respect as a sporting endeavour whilst the the results are to a certain degree fixed or pre-ordained.

 

I know it’s the same in football (and Bernie Ecclestone has long desired a similarly commercial product) where the Manchester Uniteds of the world thrash the pants off the poorer clubs but to all intents and purposes when the match starts it’s still two teams of guys running with the ball and the underdog still has a chance. Formula One’s wealthiest teams have massaged the sport into a situation whereby they are doomed to win and in doing so have removed the most fundamental aspect of any sporting event, i.e. the competition.

 

People aren’t fooled into thinking that each car/driver combination have an equal chance because the financial status of each of the teams is flaunted on the TV as presenters saunter past a Ferrari/McLaren/Red Bull hospitality unit in the paddock which is bigger than most normal people’s houses and then they stroll past the Caterham Transit van parked in the corner.

 

They rub our faces in it and as with most things like that it has started to wear thin, especially now that we all have to pay an enormous subscription for the privilege. They think we are lack the intelligence to be insulted by their false claims of equal competition and I think they might be heading towards a crisis on two fronts. These being, lack of fan interest/loss of viewership and collapsing infrastructure due to people being stupid with stupid amounts of money.

 

Don’t get me wrong, sometimes the category does offer up some stunning, edge of the seat races but they are few and far between and more by good luck than good management. This is plain to see in the post race celebrations as the racers that work in the teams are always openly more gratified and always pleasantly surprised after such events (as are the fans) compared with the majority of races where the cars come in two by two with the rich boys at the front and the less rich boys at the back.

 

Something else that is a concern is that if the incumbent audience start switching off, who will replace them? Of my group of friends I am the only one who has a strong interest in Formula One. There are a couple of others who have a passing interest and of the ones who aren’t interested I have tried to get them to develop an interest in it and it always comes down to one thing. “Why can’t that guy at the back catch that guy at the front?” to which I reply “because his car only cost one-tenth of the cost of the one in front to make so it’s not as good”.

 

You see, to someone who has no knowledge of the category who is considering watching, the fundamentals need to be in place to attract them in the first place and they aren’t. People want to feel like they’re going to watch 24 racers fight tooth and nail on a reasonably level playing field but F1 can’t offer that so people don’t bother. It’s different for me, I’m dyed in the wool. I’ve been watching so long that I’ve grown up with it and its as much an addictive soap opera as a fascinating technical endeavour to me and for that reason I am more able to tolerate dull racing. F1 sells itself as a racing category first and foremost so people are just confused when there is no racing and give up. Two hours is a long time to sit starting at a foregone conclusion and a maintaining season-long interest/viewers is not going to happen unless people are given what they want.

 

The world has changed. With the internet etc… people are able to get exactly what they want more readily rather than be told what to want by the super-rich. Customers have more power and have grown very accustomed to that and if they aren’t satisfied they will look elsewhere. This is something that F1 has failed to notice.

 

Edit

And another good one:

 

http://www.f1fanatic...comment-1490072


Myself & the people I know tuning out of F1 has nothing to do with Vettel or the TV model, Its purely because we hate what F1 has become with DRS & high-deg tires.

 

I’ve said before that myself & my family/friends didn’t attend Montreal last year for the 1st time since 1989 & were not going this year either & thats purely because we have no interest in going to watch the sort of DRS-fest which Montreal has become.

Not to mention the fact that our usual grandstand position at the hairpin where we used to see a lot of good racing action & overtaking has now become a place where nobody wants to try & overtake because they know they will likely get DRS-ed down the next straght. Honestly sitting there & watching drivers back off intentionally to sit & wait for the DRS zone is ridiculous.

 

I used to watch every race on TV, Live or highlights depending on what we got. Now I still watch but I’ve missed a bunch of live races the past 3 years & have missed a few race completely & several members of my family/friends who we used to watch F1 with are the same & its purely because of the DRS/High-Deg tyre effect, We hate it & are losing interest in F1 as a result of them.

 

We have seen on polling done on this very website that a big majority are against the DRS now, I have seen poll’s on other sites which show the same result.

Time to admit that the experiment failed to provide exciting races & exciting overtakes & ditch what has shown itself time & time again to be nothing but an ill thought out, completely artificial, Silly anti-racing gimmick.


Edited by SenorSjon, 05 February 2014 - 14:17.


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#152 mariner

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Posted 18 February 2014 - 22:44

I think Bernie etc. should be very worried after what I saw today on Uk TV.

 

The UK has one of the highest viewing levels in the F1 survey - 27M views IIRC from a population of about 60M .

 

There is a very popular game show on Uk TV called "Pointless". You win by giving the most obscure but correct, answer to a series of general knowledge questions . For example name a british Oscar winner. It is scored by the producers running a sample poll of 100 people per question and ranking the answers.

 

Right- so today's question was "name F1 drivers in 2012"

 

The top score was Jenson Button on 37% , Hamilton scored 34% recognition and Schumacher 25% despite being so much in the news recently.

 

Nearly half the grid scored etiher 1% or 0% recognition!

 

So with one of the highest TV audiences for F1 in the world only 1/3rd of Britons can remember the name of an individual  British F1 driver from just over one year ago. Not very much of a recommendation for any pay TV funding or sponsorship..


Edited by mariner, 18 February 2014 - 22:45.


#153 Fastcake

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Posted 18 February 2014 - 23:14

That is though also the same show that once saw less than a hundred percent of people state David Cameron and Barack Obama are world leaders...



#154 Velocifer

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Posted 19 February 2014 - 02:43

Really? You're obviously an intelligent guy but it's a bit naive to think that someone in Bernie's position would base his position on analytical facts.

 
 Well I didn't; Bernie's way of doing things are too well known. This thread is meant to highlight the fakery.
 

The report is *terrible* but no one reporting on it has any clue what's going on so just repeat the "Vettel killing TV ratings". Bernie should become an orchestra conductor when he retires.

 
You nailed it.
 
The sad truth is that people just parrot whatever Bernie says without checking the bare minimum of facts and will never call him on anything even if it's blatant stuff like this, we see this time and time again. It's quite bizarre.

#155 GrandPrixAdvisor

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Posted 19 February 2014 - 04:57

 
 Well I didn't; Bernie's way of doing things are too well known. This thread is meant to highlight the fakery.
 
 
You nailed it.
 
The sad truth is that people just parrot whatever Bernie says without checking the bare minimum of facts and will never call him on anything even if it's blatant stuff like this, we see this time and time again. It's quite bizarre.

 

Autosport's Dieter Rencken does: http://plus.autospor...ewer-switchoff/

 

Joe Saward also seem to be a free speaker but other journalists may feel their pass could be revoked for fear of being too loud. As the saying goes, look after number one.


Edited by GrandPrixAdvisor, 19 February 2014 - 05:53.


#156 ollebompa

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Posted 19 February 2014 - 05:02


Well I didn't; Bernie's way of doing things are too well known. This thread is meant to highlight the fakery.


You nailed it.

The sad truth is that people just parrot whatever Bernie says without checking the bare minimum of facts and will never call him on anything even if it's blatant stuff like this, we see this time and time again. It's quite bizarre.


Jugeing from comments i checked on different news sites reporting this it seems that not many fans are buying it. It's a shame though.

#157 Bleu

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Posted 19 February 2014 - 09:29

I think Bernie etc. should be very worried after what I saw today on Uk TV.

 

The UK has one of the highest viewing levels in the F1 survey - 27M views IIRC from a population of about 60M .

 

There is a very popular game show on Uk TV called "Pointless". You win by giving the most obscure but correct, answer to a series of general knowledge questions . For example name a british Oscar winner. It is scored by the producers running a sample poll of 100 people per question and ranking the answers.

 

Right- so today's question was "name F1 drivers in 2012"

 

The top score was Jenson Button on 37% , Hamilton scored 34% recognition and Schumacher 25% despite being so much in the news recently.

 

Nearly half the grid scored etiher 1% or 0% recognition!

 

So with one of the highest TV audiences for F1 in the world only 1/3rd of Britons can remember the name of an individual  British F1 driver from just over one year ago. Not very much of a recommendation for any pay TV funding or sponsorship..

 

Not certain how it works but I remember similar game show in Finland and it was just that one name per person can be named. So necessarily it's not that just 37% knew Button. It was that Button was the first name to come to mind for 37 % of polled people.

 

37+34+25 is 96 and with most getting 1 or 0, it could be that the total ending in 100?



#158 FerrariV12

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Posted 19 February 2014 - 10:09

Autosport's Dieter Rencken does: http://plus.autospor...ewer-switchoff/

 

 

Very refreshing article, the first one I've seen attacking the loss of race numbers (for all but the champion) as well.

 


Clearly there is enormous room for improvement, and it can't be coincidental that the sport has lost 16 per cent of its viewers since it introduced moveable front wings, push-to-pass KERS, DRS, tyres with artificially low wear rates and gimmicks such as forcing the top 10 to start on the tyres used in qualifying and allowing the rest freedom of choice.

 

I honestly thought it was just me and a small number of others watching less.



#159 SenorSjon

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Posted 19 February 2014 - 10:20

I hardly hear co-workers about F1 anymore, while you used to talk about the race on monday.



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#160 ANF

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Posted 19 February 2014 - 10:21

500 million viewers watched 20 races in 2012 (25.0 million viewers per race).
450 million viewers watched 19 races in 2013 (23.7 million viewers per race).
Enough for Bernie to **** up the championship with disgusting double points.



#161 Mrluke

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Posted 19 February 2014 - 10:30

Stop pissing around and make the full season viewable on one channel. The delay for the BBC highlights is ********, nobody wants to start watching the f1 on sunday night ffs. Not surprised viewing figures were lower.

 

F1 needs to catch up with "tv on demand" and stop trying to milk consumers. 



#162 tifosiMac

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Posted 19 February 2014 - 10:32

Very refreshing article, the first one I've seen attacking the loss of race numbers (for all but the champion) as well.

 

 

 

I honestly thought it was just me and a small number of others watching less.

Does that article mention the move to pay TV or does it just insinuate that the loss is down to physical rule changes? I know rule changes have had their impact but  I don't know how many of these journalists can ignore the fact a significant percentage of the audience from 2011 no longer have full access to the complete coverage. I feel the silly rules and gimmicks have made people turn off to a degree, but this is also off the back of it now being more difficult to watch. Up until 2011 I could watch every Grand Prix in full and legally. Now I get half the season live and the rest in delayed highlight form. If I want to watch the full season its very expensive if done legally. This change must have put some off in the UK and Europe where similar deals have come in. The rule changes and dull racing has just added to the problem IMO and made a few more viewers drop off the end of the scale. I know Sky have lost more than 100k viewers, so that is either people who have unsubscribed or chosen to no longer watch. Maybe it is a mix of on-track action not justifying the cost of Pay TV?

 

I think Bernie and Co need to acknowledge that the value they put on the sport doesn't quite tie in with how much fans are willing to spend to watch. There lies the problem.


Edited by tifosiMac, 19 February 2014 - 10:35.


#163 chunder27

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Posted 19 February 2014 - 10:42

I have been saying for months now that pay tv only works for the massive sports. F1 is deulded into thinking tv wise it is a massive sport.

 

People will pay a one off fee to watch a big boxing match, or a WWE event, or maybe even something like the Superbowl, but consistently the only sport that can kaintain a paying audience year on year that grows is football in this country.

 

Everything else has been passed around, F1, MotoGP, rugby, speedway, cricket rugby league. The events that consistently pull in the biggest viewers are the biggies like Wimbledon, Olympics and World and Euro football. If you were running a business these would be the ones you would do as PPV, not paltry stuff like F1, bikes or cricket.

 

It is simple, tv companies want the rights, the championships want to sell them, it is all about back scratching, favours for favours and advertising revenue off the back of it. They don't care about viewers, SKY make more than enough out of football to not worry too much about F1, they have tried hard, but if the viewership drops a lot they can say they tried but it was a bad deal, F1 fnas won't pay for what we provide and walk away.

 

Moto GP will be the same, BT have paid a fortune for football, and right now it's free for most, but after your yearly deal goes, you will have to pay and if you are a bike fan only are you going to pay mainly to pay for their football bid? I somehow doubt it.

 

Sky hoped F1 would bring in more football punters too, and it probably has, that's why you get the deal free for a year. But if it drops a lot they won't renew the contract. Business sense.

 

As I say few sports can really get the viewers PPV, motorsport will never be one of them as it is not on the back pages. Football is and that's the fact and will always be until it implodes with financial ruin when the Arabs run out of money and wealth in the green energy revolution, why do you think they are doing what they are doing in world sport now?  Friednly helpful Arabs, lol. Let's go and visit their barren country on holiday!


Edited by chunder27, 19 February 2014 - 10:45.


#164 chrcol

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Posted 19 February 2014 - 10:47

for me I watch less mainly for 2 reasons.

 

pirelli

weird times, now f1 is middle of day instead of 2am, I prefer 2am races.



#165 SenorSjon

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Posted 19 February 2014 - 11:05

Stop pissing around and make the full season viewable on one channel. The delay for the BBC highlights is ********, nobody wants to start watching the f1 on sunday night ffs. Not surprised viewing figures were lower.

 

F1 needs to catch up with "tv on demand" and stop trying to milk consumers. 

 

Perhaps they could explore the new thing called The Internet as well. :X



#166 Peat

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Posted 19 February 2014 - 11:38

I’ve said before that myself & my family/friends didn’t attend Montreal last year for the 1st time since 1989 & were not going this year either & thats purely because we have no interest in going to watch the sort of DRS-fest which Montreal has become.

Not to mention the fact that our usual grandstand position at the hairpin where we used to see a lot of good racing action & overtaking has now become a place where nobody wants to try & overtake because they know they will likely get DRS-ed down the next straght. Honestly sitting there & watching drivers back off intentionally to sit & wait for the DRS zone is ridiculous.

 

That, to me, was the defining moment of my drift away from F1. Watching the 2 greats of our generation, Ham/Alon, fighting over NOT crossing the DRS line first hit me like a bucket of cold water. Why should i put aside my free time to watch contrite rubbish like that?

I have/had no problem with the best car/driver combo winning everything. I sat through the Schumi/Ferrar era afterall. If that is truly the reason that viewership has declined, then that says alot about the 'new fans' that they have been trying so hard to attract.

 



#167 sv401

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Posted 19 February 2014 - 11:58

Now with Red Bull apparently expected to be in the mid-field at best, what will the next excuse be if the audience does not increase significantly, let alone if it drops further ?



#168 Rinehart

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Posted 19 February 2014 - 12:38

If the drop in popularity was caused by Vettel dominance, it will now be improved by a lack of it I suspect.

Over a 4 year cycle, not sure there is a big difference between that and sustained average. 



#169 Ross Stonefeld

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Posted 19 February 2014 - 12:44

I think domination is the issue, not who is doing it.



#170 Collombin

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Posted 19 February 2014 - 14:02

37+34+25 is 96 and with most getting 1 or 0, it could be that the total ending in 100?


No, it doesn't work that way. The sample of people surveyed are given an amount of time (100 seconds I think) to name as many drivers as they can. 37% of people included Button in their list.

And the episode in question was a repeat, so at the time they would have been current F1 drivers, not ones from 2 years ago.

Mind you, in one episode only about 90% of the British people sampled named London in a question asking for European capital cities, so we're hardly dealing with a nation of geniuses here.

#171 Ross Stonefeld

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Posted 19 February 2014 - 14:03

That makes sense though. Lots of Brits don't consider themselves part of Europe  :p



#172 Velocifer

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Posted 19 February 2014 - 22:20

Not only does Bernie think the F1 media (with honorable exceptions) and fans are morons who will just accept his word and see past the reality that it's the change in broadcasting that is the real cause of the audience drop, but it seems from this thread also a lot of fans think other fans are thick as they too in the same way will completely ignore the facts and make up their own reasons to push an agenda, thinking everybody else will swallow it..  :drunk:



#173 garagetinkerer

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Posted 20 February 2014 - 05:09

Not only does Bernie think the F1 media (with honorable exceptions) and fans are morons who will just accept his word and see past the reality that it's the change in broadcasting that is the real cause of the audience drop, but it seems from this thread also a lot of fans think other fans are thick as they too in the same way will completely ignore the facts and make up their own reasons to push an agenda, thinking everybody else will swallow it..  :drunk:

We're but like crack addicts and Bernie knows it. Every Sunday, we're sitting in front of the telly, whinging, sometimes plain cringing, but sitting in front of the telly, waiting for our fortnightly fix! As the proverbial saying goes, he's got us by our balls. Then there's the problem compounded by the fact that there are so many newer fans. While it is a good thing that the sport is getting newer audience, but the newer audience is for the most part not much aware of the history of the sport, and what made it tick. If only all the fans, tv personalities were on the same page (forget about it, it is their sodding living, so not happening!) any change which is going to be welcome is far from becoming a reality. Let us see how the dices roll this year, Bernie is counting on it to roll in his favour, i hope F1 loses audience, so we can do away with the mance of artifartical rules. Mind, that this crack addict will be watching all races. As much as is humanly possible, i will watch all the races? So who's boycotting the sport? Should we start a new thread with poll options where we also track how long one's been watching F1, and whether they like new rules like ERS/ DRS etc., and now will they stop watching races... and may be more options. It would be interesting.



#174 Akcy

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Posted 20 February 2014 - 08:56

We were all started as new fans. Then it was probably a years long process to became a hardcore fan from casual fan. And I don't suppose you learned the history of F1 from Murray Walker. You just liked what you saw and were intersted enough and/or were a thorough enough person to look into it.

I have the feeling that nowdays less percentage of new fans turn into hardcore ones because once they really start to know F1 they learn how gimmicky it is, and since they not addicted yet it puts them off, I know it would put me off. In fact I'm considering watching less this year, maybe just selected races of the best circuits. It is something I wouldn't thoght possible in previous years. But now the championship has a very good chance to become a farce due to double points, that just crossed the line for me. So what remains are the races for their own sake, and that immediately rules out bad circuits (Tilke). Whether or not one driver dominates is not even an issue at all IMO. Bernie and good parrot pundits may say so, but it's just sport, some years it's close fight, other years it isn't, no biggy.

Despite F1 been getting more gimmicky in the past decade or so, I never wihed it bad. But now thinking on what you said Garagetinker, loosing audience on the short run may be beneficial on the long run, like a wakeup call for the rulemakers.

Of course it would be great if commentators had some integrity too and call bad thins as bad things, in historical perspective and all, is that asking too much? Instead of just searching for the newest bestest 15minutes sensation.



#175 tifosiMac

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Posted 20 February 2014 - 09:58

I think we are less likely to have an influx of new fans when the broadcasting rights state only half the races are shown live on FTA. Unless they are hoping to attract new fans who already religiously watch other sports and subscribe to a pay TV package, its looking less likely that this business model is set to enable a fan base to grow.

 

I don't think there is any need for a boycott for the sport because it is already happening in an indirect way. Less people are tuning in because the racing has been rubbish and less people have access to view it. Basic mathematics tells us why the audience has dropped so considerably and domination is nowhere near the top of the list. We've come through periods of one driver dominating before but this is the first time we've seen such a turn off effect. Its only happened in the last 2 years and this coincides with many of the mainstream countries selling the coverage rights to Pay TV companies. Its not rocket science.



#176 JRizzle86

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Posted 20 February 2014 - 10:06

That makes sense though. Lots of Brits don't consider themselves part of Europe  :p

Do we?



#177 Seanspeed

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Posted 20 February 2014 - 10:10

Now with Red Bull apparently expected to be in the mid-field at best, what will the next excuse be if the audience does not increase significantly, let alone if it drops further ?

Reclaiming popularity isn't just as easy as 'fixing' what caused its decline in the first place. It has lasting effects and many people who were turned off aren't going to be watching the news everyday for signs that things have gotten better.

Edited by Seanspeed, 20 February 2014 - 10:11.