Ok, bit of an exaggeration but not far off.
Formula 1 supremo Bernie Ecclestone insists he is not alarmed by the sport's declining television audience and sees no need to revamp its social media approach.
Amid viewership drops in key markets such as Italy and Germany, there have been calls for F1 to make the most of opportunities offered by new media channels like Twitter, Facebook and YouTube.
But Ecclestone remains unmoved, and doubts the social media boom will last.
"But I think the change that is currently taking place is very shortlived, as these social media people are starting to think it is not as good as they thought."
http://www.autosport...t.php/id/114278
He really needs to go, or listen to Hembury.
"We've been looking at some studies done by Premier League and Sky, and they've seen a very increased take-up on the iPad viewing and not watching on TV. That's certainly a way many people are going," said Hembery.
Edited by Lazy, 06 June 2014 - 10:15.