Roz Hardie, chief executive of Object, a campaign on media sexism and 'sex object culture', said: 'The photographs appear to show that the woman is not just being splashed, but that the champagne is being very specifically directed into her face, which does not look like a voluntary piece of horseplay on her part.
'If this if the case we think Lewis Hamilton should apologise for his actions and think carefully about how he behaves in the future. For most people, it would be apparent that she is not enjoying it.
'It is surely a very difficult position to be a grid girl and she would have had little option but to stand there and take it. That is something of which he should be aware. But instead, he appears to have abused her position.
'It's unfortunate that a great victory has been marred by what appears to be selfish and inconsiderate behaviour.'
Ms Hardie added that the episode highlighted the more general issue of women being viewed as sexual objects in the motoring world.
She said: 'Motor racing appears to unnecessarily portray women as sexualised objects and that probably makes it even harder for the women to stand up for themselves. We would hope people in the industry would be respectful to these women.
On Twitter, Hamilton was described as a 'bully' and 'disgusting'. Another user simply said: 'Man please stop spraying Champagne on the Podium Ladies. They don't like it', while one outraged user said he was a 'scumbag - an embarrassment to UK'.
Another wrote: 'Have a bit more respect for the ladies please. Spraying Champagne in her face was out of order #child #idiot.'
And one tweeted: 'Shame on you F1 and Lewis Hamilton for disgraceful treatment of women during champagne celebration. #sexism.'
http://www.dailymail...x.html#comments
I'm surprised it took this long before Object and its supporters turned their eyes towards F1 and motorsport in general.
Why Hamilton is getting the stick alone is interesting, though, as other drivers have done before.
Edited by Doughnut King, 13 April 2015 - 22:07.