362 replies to this topic

[Marklar]

Jacky Stewart claims today in AMuS that a big, well-known company will come into Formula One as a global sponsor soon. Interesting

Jon Noble ‏@NobleF1  4h4 hours ago
People talk about #F1 in crisis but met big global brand rep today looking at sponsor move. Huge commercial news - and I'm sworn to secrecy

Jon Noble ‏@NobleF1  4h4 hours ago
.@mymadtwatdiary Sorry. I'm totally sworn to secrecy but it puts a lie to claims no new sponsors looking at #F1. It may or may not happen

[pdac]

Jon Noble ‏@NobleF1  4h4 hours ago
... It may or may not happen

[Risil]

Talk about moving the goalposts. When most people say "F1 is in crisis", they don't mean "CVC are struggling to attract sponsors to put on their trackside billboards".

[jcpower13]

What a completely pointless couple of tweets from Noble, makes vague insinuations of a big sponsor, claims he's held to secrecy then covers himself with the may or may not happen disclaimer.

[Marklar]

Based on the current state of F1 I wouldn't be surprised if the "big global brand" is turning out to be something like Blackberry.....

[jcpower13]

Based on the current state of F1 I wouldn't be surprised if the "big global brand" is turning out to be something like Blackberry.....

 

Does Rolex have any subsidiaries?

[Peter0Scandlyn]

Based on the current state of F1 I wouldn't be surprised if the "big global brand" is turning out to be something like Blackberry.....

 

I thought they had less funds then even Aston Martin.....

[BRG]

Given how far F1 has degraded, it is probably Poundland.

[Ross Stonefeld]

Jon Noble ‏@NobleF1  4h4 hours ago
People talk about #F1 in crisis but met big global brand rep today looking at sponsor move. Huge commercial news - and I'm sworn to secrecy

Jon Noble ‏@NobleF1  4h4 hours ago
.@mymadtwatdiary Sorry. I'm totally sworn to secrecy but it puts a lie to claims no new sponsors looking at #F1. It may or may not happen

 

Is this going to be like the massive Coca-Cola deal from a few years back? 

 

I remember when Renault had a massive sponsor lined up early in 2009.

 

I remember Honeywell was going to Lotus in...2012? 

[SophieB]

Presumably related:

Fritz-Dieter Rencken ‏@RacingLines  3h3 hours ago
Been hearing more and more (since Oz GP) that @Heineken is to enter F1 as global sponsor from Spanish GP onwards. Let's see...

[Peter0Scandlyn]

I guess you'd remember too, Ross, that cheque that was going to bail out the Rotus team and failed to arrive....

[Richard T]

Heineken moving (some of?) their mega bucks from champions league to F1? Well, bring it on!

[Peter0Scandlyn]

Heineken eh? That's likely to turn out well with the EU do-gooders and grog advertising.....

[LongTooth]

Heineken eh? That's likely to turn out well with the EU do-gooders and grog advertising.....

 

Oh, yeah, I'd forgot about their campaigning against booze sponsorship in motor sports. They not going to like this, if true.

 

So, it's going to be track side hoardings like Rolex etc,  I imagine and not naming rights.

Edited by LongTooth, 18 April 2016 - 06:11.

[FredF1]

Heineken moving (some of?) their mega bucks from champions league to F1? Well, bring it on!

 

 

Eh? Trackside advertising with the money going straight to CVC's pocket and not to the teams or circuit owners? Not much to cheer about there.

[Nonesuch]

What a completely pointless couple of tweets from Noble, makes vague insinuations of a big sponsor, claims he's held to secrecy then covers himself with the may or may not happen disclaimer.

 

Well, he did say he was sworn to secrecy. Which probably makes him Sir Noble of the Ecclestone Insiders. His knowledge would be far too complex for us normal viewers to comprehend at this time.

 

Anyway, with the way alcohol has been coming under increasing scrutiny - not least with regards to public advertisement - it sounds rather curious if Heineken were to make such a big move at this point.

[Marklar]

Presumably related:

Fritz-Dieter Rencken ‏@RacingLines 3h3 hours ago
Been hearing more and more (since Oz GP) that @Heineken is to enter F1 as global sponsor from Spanish GP onwards. Let's see...

And Jon Noble couldn't say that? Lol.

[Ross Stonefeld]

Heineken historically only does series(not team) deals and I'm pretty sure had a policy, at least until now, about 'no action sports' of which motorsport would qualify. They don't link Drinking + Action Activities. 

 

Maybe F1/FOM/CVC is going to railroad the promoters and force an Official Beer on them. Though that assumes they were nice enough to let the tracks keep the food and drink sales to begin with...

 

Good summary of different journalism styles there. My best guess is that Zak Brown is involved, who recently joined the Motorsport.com parent company in some role, of which Noble is their reporter. So he was introduced to some mover and shaker, or maybe just a VIP on a corporate jolly, and felt the need to either boast or do a bit of free PR for F1 about how everything is Totally Awesome. 

 

What a time to be alive. 

Edited by Ross Stonefeld, 18 April 2016 - 11:36.

[LuckyStrike1]

Isn't Red Bull still promoter for WRC while being a main sponsor of the factory VW team? 

[pdac]

Maybe Heineken are going to launch a new energy drink that will take a vastly substantial stake of the current market.

[Ross Stonefeld]

Hey, it worked for Burn. 

[FullThrottleF1]

http://www.autosport...la-1-as-sponsor

 

Trackside sponsor, several teams approached, most successful pitch will get the sponsorship 

[thegforcemaybewithyou]

[muramasa]

another green color on tracks

 

maybe the team deal will be RBR, or Fi replacing kingfisher, or Haas...or STR. No way for the other 7 teams.

Edited by muramasa, 11 May 2016 - 08:54.

[SophieB]

I moved some of the context to this announcement which began in the 'new owner for f1' thread to here where it made more sense. 

[Ivanhoe]

Doubt they will sponsor RBR or STR, not sure whether both an energy drink and a beer brand are a good match on one car.

Edited by Ivanhoe, 11 May 2016 - 09:03.

[Muppetmad]

I love the way that alcohol sponsorship seems appropriate, whilst tobacco sponsorship crosses the line...

[SophieB]

I love the way that alcohol sponsorship seems appropriate, whilst tobacco sponsorship crosses the line...

 
Some comment on that from Jean Todt in this Autosport piece last year:
 

With three teams in F1 carrying alcohol branding - Williams (Martini), Force India (Smirnoff and Kingfisher), and McLaren (Johnnie Walker) - Eurocare highlighted the fact an advert flashed up every five seconds during coverage.
Todt, however, has again made clear while the FIA can only do so much via its 'Action for Road Safety' campaign, it is out of his organisation's hands to ban alcohol sponsorship.

[lustigson]

According to Autosport's article from 40 minutes ago, Heineken are also open to sponsoring (a) team(s). 

 

[FullThrottleF1]

I love the way that alcohol sponsorship seems appropriate, whilst tobacco sponsorship crosses the line...

There is a big difference between a alcoholic drink and tobacco which is pretty much deadly poison.

[RainyAfterlifeDaylight]

It would be the best for McLaren but they have Chandon Walker.

 

GP2 Alcohol sponsorship confliction, GP2, Arghhhhhhhhhhhhh.

Edited by RYARLE, 11 May 2016 - 09:14.

[YoungGun]

There is a big difference between a alcoholic drink and tobacco which is pretty much deadly poison.

 

Smoking and driving wins hands down over drinking and driving. Though the "drink responsibly campaign is not without merit"

 

So now we have 2 Beer F1 sponsors, Shinga and Heineken. 

Edited by YoungGun, 11 May 2016 - 09:14.

[FredrikB]

Love this  

 

[Ivanhoe]

Different opinions whether Heineken qualifies as beer. Ask a random Belgian.

[GreenMachine]

There is a big difference between a alcoholic drink and tobacco which is pretty much deadly poison.

 

Not if you care to look.

[Clatter]

another green color on tracks

 

maybe the team deal will be RBR, or Fi replacing kingfisher, or Haas...or STR. No way for the other 7 teams.

Can't really seeing it being RBR or STR, but why are you dismissing the rest of the grid?

[FullThrottleF1]

Not if you care to look.

Please explain.

[SenorSjon]

I love the way that alcohol sponsorship seems appropriate, whilst tobacco sponsorship crosses the line...

 

Alcohol brands are facing the same problems tobacco sponsors had ~25 years ago. They are allowed less and less advertising and are delegated to the late hours. With F1, you can advertise during the day due to liveries. 

 

But I hope they do trackside sponsoring. Then we have green tracks again.

[johnmhinds]

This seems like a really terrible idea.

Any team that accepts that money can easily get blackmailed into voting the way the sports owners want. "vote the way I want or you'll lose your sponsorship"

[Lennat]

A Heiniken green car could be awesome. Not saying it will happen, just that it could look cool.

Edited by Lennat, 11 May 2016 - 09:24.

[ANF]

According to Autosport's article from 40 minutes ago, Heineken are also open to sponsoring (a) team(s). 
 

I can't wait for the Red Bull vs Red Army battles.

[Clatter]

This seems like a really terrible idea.

Any team that accepts that money can easily get blackmailed into voting the way the sports owners want. "vote the way I want or you'll lose your sponsorship"

How is that different to any other sponsor? Are you suggesting that sponsors should be banned from the sport?

[Graveltrappen]

Kimi Heineken would be a good match....

[YoungGun]

Please explain.

 

According to the World Health Orginastion - 2.5 Million Alcohol-Related Deaths Worldwide - Annually

[Rinehart]

There is a big difference between a alcoholic drink and tobacco which is pretty much deadly poison.

OT, but if you drink and smoke heavily every day the poison in the beer will probably kill you first.

 

Back to topic. Interesting that the trend is that a $100m + sponsorship budget is more effectively spent with FOM than directly with a team (yes I know Heineken want to spend a bit of the money on a team) but since when did static boards around tracks create more engagement than on a car and driver. Wierd. Can only imagine some of the teams have become rather precious about rights...

[NoUseForName]

Is it strange to think this team deal could be Red Bull Racing? Especially now!?! Just days after Max Verstappen swapped seats to Red Bull Racing? Heineken/ Max Verstappen += Both Dutch

[Lennat]

And Singa left for Ferrari...

[johnmhinds]

How is that different to any other sponsor? Are you suggesting that sponsors should be banned from the sport?

The other sponsors aren't linked to deals that the sports owners have.

Gives Bernie a lot of power if he can start twisting the teams sponsorship deals around in the background and decide which of his favourite teams will get that money.

[JeePee]

Is it strange to think this team deal could be Red Bull Racing? Especially now!?! Just days after Max Verstappen swapped seats to Red Bull Racing? Heineken/ Max Verstappen += Both Dutch

Everybody in the Netherlands already knows Heineken and it's sold so globally that I don't know if they matter he's Dutch.

[Bloggsworth]

All this speculation when everybody knows it's Sesame Street...