11 replies to this topic

[tokengator82]

I find myself watching youtube individual content creators more often than regular tv lately...mostly politics, social commentary stuff but was curious if there is any good independent formula 1 channels..analysis/discussions etc. 

 

 

[SuperSwede]

Well, there are quite a lot of those (independent) F1 channels on YouTube, MotorsportMagazine have some really nice podcast´s and other stuff on their channel for instance. Peter Windsor´s channel which is pretty good at times too. I like his interviews with old drivers like Andretti, Scheckter and so on. Scarbs technical analyzes are really good too

 

And then there´s of course F1´s official channel too, which has some really nice stuff on their channel nowadays too, since Liberty took over.

 

 

[chunder27]

I would shy away against publishing any links on here.

 

People are watching and there might be some fabulous channels that get closed down simply because someone out there has published a weblink on here. It has happened with forms of motorsport far smaller than F1, so people are always on the lookout and there are some proper spoilsport cretins out there.

 

So perhaps if you are going to do it, PM is the way.

[SuperSwede]

Yup, hence why I only mentioned a couple of "established" independent channels that does not infringe the copyright "rules" set by FOM and YT

 

[RedBaron]

I find myself watching youtube individual content creators more often than regular tv lately...mostly politics, social commentary stuff but was curious if there is any good independent formula 1 channels..analysis/discussions etc. 

 

Anything with Scarbs, which means Peter Windsor's channel.

 

Windsor isn't amazing but if you need more of an F1 fix he does some good run downs. Always good to hear a different take on things.

[MattK9]

I regularly watch youtube videos about video games. There seams to be nothing similar for F1. The broadcasters are missing a trick here.

 

Videos should be less than 5 mins in length and only tackle one issue per vid. Simple.

 

There are many podcast type videos that deal with all major stories after a gp. They are normally about 30-60 mins. These dont particularly appeal to me because i have watched the GP and watched the discussions after a race.

BBC do a podcast both pre and post race. Autosport themselves have a podcast. Im sure there are many more available if you search for them.

Edited by MattK9, 11 April 2017 - 13:43.

[tokengator82]

appreciate the comments..if anyone doesn't mind sending me a PM with some links I will give you 1 million internets 

[markelov74]

Autosport podcast and Pit Lane Podcast (on Aarava's channel)

[tokengator82]

I regularly watch youtube videos about video games. There seams to be nothing similar for F1. The broadcasters are missing a trick here.

 

Videos should be less than 5 mins in length and only tackle one issue per vid. Simple.

 

There are many podcast type videos that deal with all major stories after a gp. They are normally about 30-60 mins. These dont particularly appeal to me because i have watched the GP and watched the discussions after a race.

BBC do a podcast both pre and post race. Autosport themselves have a podcast. Im sure there are many more available if you search for them.

 

absolutely- youtube or similar formats are the future, well even the present really.. The numbers are actually staggering when it comes to THE demographics that all advertisers and content creators want to tap into-- the 18-44 males. 

 

These studies show how absolutely dominate youtube is with these younger generations which spells DOOM for many of the traditional media formats. Check out some of the stuff below, I will post links at the end for the sources of this stuff. 

 

in 2014 it published a survey of 13-18 year-olds in the US conducted by Jeetendr Sehdev of the University of Southern California, asking them to rate the 10 most popular English-language YouTubers and 10 of the most popular traditional celebrities across a range of qualities representing “influence”.YouTubers took the top five places in the resulting chart, with Smosh, the Fine Bros, PewDiePie, KSI and Ryan Higa deemed more influential than Paul Walker, Jennifer Lawrence, Katy Perry and other celebrities.
When Sehdev ran the same survey again in 2015, YouTubers took the top six slots, ahead of stars including Bruno Mars and Taylor Swift.

 

this shows that youtube stars are actual stars (among the younger generations). YOutube can create legit stars that are viewed as important and influential as the stars produced by traditional media, and without anywhere near the same exposure via the traditional media platforms. You don't get E! or those nightly entertainment tv magazine shows talking about these stars, or the tabloids at the supermarket...these stars are completely grassroots and they are MASSIVE via this method

 

And there is plenty money as guys like pewdiepie are making well over 15 million per year via youtube. 


and the real big stuff that has traditional media SCARED:

 

• In an average month, 8 out of 10 18-49 year-olds watch YouTube.
• By 2025, half of viewers under 32 will not subscribe to a pay-TV service.
• 6 out of 10 people prefer online video platforms to live TV
• The total number of hours of video watched on YouTube each month - 3.25 billion.
• 10,113 Youtube videos generated over 1 billion views.
• 80% of YouTube's views are from outside of the U.S.
• The average number of mobile YouTube video views per day is 1,000,000,000
• The average mobile viewing session lasts more than 40 minutes
• Female users are 38% and male users are 62%.
• User Percentage by Age 18-24 - 11%, 25-34 - 23%, 35-44 - 26%, 45-54 - 16%, 50-64 - 8%, 65+ - 3%, unknown age - 14%.
• Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year
• More than half of YouTube views come from mobile devices.
• The number of hours people spend watching videos (aka watch time) on YouTube is up 60% year-over-year, the fastest growth we've seen in 2 years.

 

•  

and the coup de gras:

 

 

• YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

 

•  

 

 

 

I can't stress enough how nervous this makes the traditional media platforms..ESPECIALLY (but not limited) the traditional news media. Many of the traditional news are dying entities already but their future is really bleak because as their current crop of customers continue to age the younger generations have almost zero interest in them. In the past these traditional media outlets, especially print media, could rely on legacy...a kids parents would get a paper like the New york times, then the kid would grow up and follow his parents, and then his kids will do the same and so forth...well somewhere that chain has been broken and many adults today are not interested in print media and now their kids aren't really getting exposed to it nor do they care to do so and thus there is absolutely no interest in it moving forward. So even arguably the most popular newspaper in the world is getting absolutely crushed when it comes to circulation (New York times) and their ad revenue is falling like a rock as a result. Now they are attempting to make it up via digital but they will never ever recapture the reach and circulation they once had with print. New York times and especially washington times would be in very very serious trouble right now if it weren't for the fact that they are basically vanity projects for a couple billionaires..in the case of NYT it is Carlos Slim and in the case of Washington times it is Jeff Bezos. 

 

The desperation is palpable though and their actions show you that they know they are in trouble and they know who their threat is.. this time it was another very well known and historically well respected paper called the wall street journal that did a massive hit piece on youtubes number 1 channel pewdiepie, and then another paper did an absolutely disgusting hitpiece on an account called the slingshot channel. Another media outlet did another hitpiece on some girls channel,I think it was makeup channel, claiming it is making girls illiterate or something along those lines. It is very transparent what these outlets are doing by going after youtubes largest channels and trying to show that they can take down the biggest channels they can take down anyone. In the case of pewdiepie it was something like 60 different media outlets that jumped on the story and continued to push a total lie/misrepresentation. 

 

However, they did a major miscalculation and, especially in the case of pewdiepie, their plan backfired. Pewdiepie has aomething like 50 million subscribers and actually has far more reach than wallstreet journal, especially with the key younger demographics. These younger people absolutely CRUSHED wall street journal and every other media outlet that went after him...just absolutely crushed them. These are millions upon millions of young people that will NEVER EVER trust or become customers of wall street journal and the other media outlets that took part. Now I am not suggesting all 50 something million, but millions upon millions (and his account actually grew by several million after the incident)..and now these younger people saw first hand the tactics of the media and now won't trust them with pretty much any issue..you saw it in many comments on social media or the articles- asking how could they trust them on any topic if they were so dishonest with this issue....so now these media outlets went after the remaining target- ad revenue. It appears some went so far as photoshopping ads onto racist content then approached major corps like Coke and said "see what your stuff is running on", and on the surface it seems to have worked as major adverts pulled from youtube....

 

BUT what they didn't count on was the dedication of the fans who ended up replacing the ad revenue with fan funding and it is working..some channels now pulling in well over $50,000 a month USD solely off fan funding. 

 

This fan funding is very telling at how dedicated these younger generations are to this format...this is what they want and have no problem spending their own money to keep the content THEY want on their format...and the major medias attempts to to remove these content creators and i guess hope to slide right in as a replacement, well it clearly is never going to happen...they are in serious trouble. 

 

now that I have gone completely off the rails of my point (I am sorry)....if Formula 1 wants to tap into the younger generation and these key demographics they need to get onto youtube and in a big way...or maybe vid.me or whatever other online streaming that they feel comfortable with...but the market is speaking loud and clear that they love this format, this is the future, and it is here to stay...

 

https://archive.is/BSDeU
http://www.huffingto....b_9360434.html
https://fortunelords...ube-statistics/

Edited by tokengator82, 12 April 2017 - 02:51.

[jonpollak]

I would shy away against publishing any links on here.
 
People are watching and there might be some fabulous channels that get closed down simply because someone out there has published a weblink on here. It has happened with forms of motorsport far smaller than F1, so people are always on the lookout and there are some proper spoilsport cretins out there.
 
So perhaps if you are going to do it, PM is the way.

How about the bad ones...?


Jp

[MattK9]

This fan funding is very telling at how dedicated these younger generations are to this format...this is what they want and have no problem spending their own money to keep the content THEY want on their format...and the major medias attempts to to remove these content creators and i guess hope to slide right in as a replacement, well it clearly is never going to happen...they are in serious trouble. 

 

now that I have gone completely off the rails of my point (I am sorry)....if Formula 1 wants to tap into the younger generation and these key demographics they need to get onto youtube and in a big way...or maybe vid.me or whatever other online streaming that they feel comfortable with...but the market is speaking loud and clear that they love this format, this is the future, and it is here to stay...

 

 

That was a really long post.  Props to you.

 

I completely agree with your points. What gets me is that a small team of say 3 or 4 people could produce very high quality daily videos on a pretty low budget (hell if successfull it will make money and pay for itself). When i say low budget i mean compared against F1 marketing budgets or Autosport/Motorsport Networks budget.

 

A couple of problem i see with youtube

• the recent ad revenue problem which has seen many large companies pull away from youtube has cost youtube and the youtubers a lot of money (predicted to be $1 Billion by the end of 2017). Youtube needs to sort out the advertising problem so that adverts show in front of videos that are suitable and not videos that are a terrorist propaganda.

 

• The copyright claims and issues of fair use for comment, etc.This is problem what is stopping most channels as they cannot use any F1 vids. Rather just show pics with voiceovers. This will clearly not attract a large amount of viewers and wont keep fans returning for more.

 

Even given these problems youtube is the future. That is how the younger generation are viewing now, and that market is still growing. Eventually someone is going to drag F1 Marketing and TV Strategies into the 21st Century.

[Clatter]

I would shy away against publishing any links on here.

People are watching and there might be some fabulous channels that get closed down simply because someone out there has published a weblink on here. It has happened with forms of motorsport far smaller than F1, so people are always on the lookout and there are some proper spoilsport cretins out there.

So perhaps if you are going to do it, PM is the way.

Was going to say something similar. If you find a good one the likely hood is it won't be there for long.