One page I turned up stated that they didn't need to make money out of the cars either...
But when the got into the volume seller, the Facelia, that changed. Especially when they had to replace the engines in the first 300 cars.
Never much danger of the Company making money...
The lovely looking Facellia was a disaster of course, and it eventually bankrupted them. The original 1600cc engine was a 4 cylinder designed by Weslake of all people, who should have known better. The crank was supported in only two bearings, with the inevitable flexing and timing problems. The last production Series 3 cars were fitted with Volvo power units, and as Ray says they replaced all the faulty originals, probably with the Volvos.
Somewhere I think I still have a road test of one of the original big Chrysler engined cars, liberated from my Dad's Autocar or Motor back in the early 60s. What has stuck in my mind was that the car averaged 13mpg on 5 star in their hands, though that figure probably wasn't so remarkable at the time.
Never having seen inside one, I can't comment of how well they were designed and made, but superficially the fit and finish looked absolutely superb, as good as anything I've ever seen. The Goodwood Facel II in the my photo had probably had an expensive restoration given its age, but the panel fits & shut lines etc looked 100%, unimproveable and up to the best current standards.