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What is 'Rich Energy'?


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#5851 ATM

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Posted 21 October 2019 - 21:48

Schweppes, coffee and Sanpellegrino. Nice product placement right there.

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#5852 pdac

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Posted 21 October 2019 - 23:19

Schweppes, coffee and Sanpellegrino. Nice product placement right there.

 

That's their new partners. It's an "I'll sponsor you €10 and you'll provide me with a Schweppes and a coffee and will clear the table afterwards" deal.



#5853 loki

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Posted 21 October 2019 - 23:46

There are multiple postings here from members who said it won't hurt Haas in any way or form. At least they have to eat there hat.

 

How has this hurt the team?  It hasn’t.  They just didn’t make money on the sponsorship.  The primary sponsor is still a billion dollar a year company that has plenty of money.  There is some embarrassment for sure but nothing has impacted the business model that you could use to indicate this will hurt the team.  They were still bringing upgrades (even though the 2019 car is a lost cause), they are still hiring and they’ve not let anyone go.    The big ding in terms of finances isn’t the loss of Rich Energy but the loss of constructor money because they’re stinking up the joint.  When you get a concrete example of how this is impacting the business let us know.



#5854 RSRally

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Posted 22 October 2019 - 04:25

Schweppes, coffee and Sanpellegrino. Nice product placement right there.


They couldn’t find a shop that stocked Rich Energy..

Anyone know who the other dudes are? The American importers maybe?

#5855 Pete_f1

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Posted 22 October 2019 - 05:35

Wonder how much that room cost to rent for half an hour...

#5856 PayasYouRace

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Posted 22 October 2019 - 05:52

How has this hurt the team?  It hasn’t.  They just didn’t make money on the sponsorship.  The primary sponsor is still a billion dollar a year company that has plenty of money.  There is some embarrassment for sure but nothing has impacted the business model that you could use to indicate this will hurt the team.  They were still bringing upgrades (even though the 2019 car is a lost cause), they are still hiring and they’ve not let anyone go.    The big ding in terms of finances isn’t the loss of Rich Energy but the loss of constructor money because they’re stinking up the joint.  When you get a concrete example of how this is impacting the business let us know.

Well losing money on the sponsorship is hurting the team isn’t it? Sure it’s not a huge impact, but a paper cut hurts too, even if not as much as a broken leg.



#5857 ATM

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Posted 22 October 2019 - 06:01

It could, if they were actually sure that all the money was to come. However I think the top management was aware this was a high-risk deal and did not count all their chickens until they were hatched.
Given the products on the table, I’m inclined to think it’s an european country; Sanpellegrino originates from Italy and I could not find a Schweppes glass bottle in such form at Wall-Mart (of course, it could be a swanky US hotel importing the stuff but the buildings outside look more like europeans too)

#5858 loki

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Posted 22 October 2019 - 07:33

They’ve got Schweppes in glass here for the commercial customers but I haven’t seen that bottle type here.  The Pellegrino is available over here in those bottles but I’d reckon that boardroom isn’t in the US.



#5859 TheGoldenStoffel

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Posted 22 October 2019 - 09:28

 

I think we can at least establish looking at that photo is that the national HQ and the international HQ are two different hotels as this is definitely not the Bingham Hotel  :lol:



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#5860 Pete_f1

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Posted 22 October 2019 - 12:27

The buildings out the window look like they are from south east Europe, Italy or Greece perhaps

#5861 Peat

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Posted 22 October 2019 - 13:12

It's the Sheraton in Novi Sad, Serbia. 

 

A tactical browse of the socials shows that Willy and the 2 Croatian dudes spent some time together there in the last week of August. 

 

I can't remember the timeline of events, but that would still be after the shiz hit the fan, no? So, the 3 amigos seem very much onboard and together, the other shareholders burned. 


Edited by Peat, 22 October 2019 - 13:19.


#5862 pdac

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Posted 22 October 2019 - 13:26

Wonder how much that room cost to rent for half an hour...

 

Cheaper than having your own 'real' office.



#5863 pdac

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Posted 22 October 2019 - 13:29

It's the Sheraton in Novi Sad, Serbia. 

 

A tactical browse of the socials shows that Willy and the 2 Croatian dudes spent some time together there in the last week of August. 

 

I can't remember the timeline of events, but that would still be after the shiz hit the fan, no? So, the 3 amigos seem very much onboard and together, the other shareholders burned. 

 

Hmm. £64 per night.



#5864 Barge

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Posted 22 October 2019 - 15:43

PEAT.....wonderful detective work. Thought about a new career move?



#5865 Beri

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Posted 23 October 2019 - 08:39

This whole saga has also devalued the title sponsorship of Haas for potential new sponsors in the future.


Everyone said the same about PDVSA at Williams. Suddenly they landed Martini after PDVSA left (with El Pastor).

#5866 RA2

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Posted 23 October 2019 - 09:11

Everyone said the same about PDVSA at Williams. Suddenly they landed Martini after PDVSA left (with El Pastor).

 

 

Martini sponsorship wouldn't have covered the cost of the paint

 

Probably the cheapest title sponsorship deal in history


Edited by RA2, 23 October 2019 - 09:12.


#5867 TheGoldenStoffel

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Posted 23 October 2019 - 09:16

Everyone said the same about PDVSA at Williams. Suddenly they landed Martini after PDVSA left (with El Pastor).

 

Everybody now knows you can be Haas' title sponsor for a few quid and some free cans of sugar water, this saga definitely has weakened Haas' negotiation position quite a bit the next time a potential sponsor comes knocking.



#5868 DarthWillie

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Posted 23 October 2019 - 09:43

‘International HQ’ https://mobile.twitt...serp|twgr^tweet


I so hope they went there, decided to take the picture. Wanted to put some cans on the table and discovered you can't buy it anywhere

#5869 eibyyz

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Posted 23 October 2019 - 13:51

Everybody now knows you can be Haas' title sponsor for a few quid and some free cans of sugar water, this saga definitely has weakened Haas' negotiation position quite a bit the next time a potential sponsor comes knocking.

 

Hm.  I don't think that RE was going to give Haas what they'd offered Williams or RP.  I also don't think that Haas was asking for the same amount of $.  RE intended to lowball Haas only to find that Haas would have happily taken any amount.



#5870 BRG

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Posted 23 October 2019 - 16:32

Everyone said the same about PDVSA at Williams. 

No they didn't.  PDVSA was (is) a major international oil company, albeit one owned by the mad Venezuelan Bolivarian socialist dictatorship and national economy destruction squad.  It paid proper cash - lots of it by all accounts - for several years in return for the doubtful privilege of Maldonado's driving.  It netted a victory, against all expectations.  It was a perfectly satisfactory sponsorship deal, just like Mission Winnow for instance, and certainly did WIlliams no damage.  They have subsequently managed to achieve that all on their own.



#5871 Maxioos

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Posted 23 October 2019 - 18:07

So, Steiner himself says it has cost them money, and still some are claiming it hasn't any negative impact on Haas/HAAS?  :rotfl:  :rotfl:  

 

It's useless discussing such claims then.



#5872 Bloggsworth

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Posted 23 October 2019 - 18:15

Oh lordie, is this still a thing?



#5873 jcbc3

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Posted 23 October 2019 - 19:21

That's not a fair comment, Bloggs. After all, we still know and talk about David Thieme.



#5874 loki

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Posted 24 October 2019 - 02:41

So, Steiner himself says it has cost them money, and still some are claiming it hasn't any negative impact on Haas/HAAS?  :rotfl:  :rotfl:  

 

It's useless discussing such claims then.

Costing them money isn’t the same as “hurting” the team.  Hurting them would be actual impact on the team.  What concrete examples can you give that are impacting ther day to day operation of the team and the long term planning?  The funding is fine, they just aren’t getting as much as they expected from that sponsor.



#5875 Reddington

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Posted 24 October 2019 - 05:11

It's useless discussing such claims then.

 

No it isn't. Making assumptions and repacking them as fact is useless however. But discussing such matters is what we are here for.

 

Claiming that the team was impacted is a gross assumption. We simply can't know unless you'd had access to high level management information. Has aero development been impacted? Or has suspension fabrication been impacted? Did driver feedback stop? And even when there might be financial impact for Gene Haas or the Haas company, it still doesn't mean that the F1 team was impacted whatsoever. Haas might have put up the money of the second installment himself, thus not having any affect on the team itself. For all we know the biggest impact the actual F1 Haas team has had was some personnel removing the Rich Energy branding and doing a few hours of overtime. Even Gunter said he didn't spend too much time on the matter himself.

 

Anyway, just a scenario that might be just as true as saying it has clearly had impacted the team. Fact is: we don't know. But from an outsider perspective, it doesn't seem too much of a big deal.



#5876 Maxioos

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Posted 24 October 2019 - 06:54

No it isn't. Making assumptions and repacking them as fact is useless however. But discussing such matters is what we are here for.

 

Claiming that the team was impacted is a gross assumption. We simply can't know unless you'd had access to high level management information. Has aero development been impacted? Or has suspension fabrication been impacted? Did driver feedback stop? And even when there might be financial impact for Gene Haas or the Haas company, it still doesn't mean that the F1 team was impacted whatsoever. Haas might have put up the money of the second installment himself, thus not having any affect on the team itself. For all we know the biggest impact the actual F1 Haas team has had was some personnel removing the Rich Energy branding and doing a few hours of overtime. Even Gunter said he didn't spend too much time on the matter himself.

 

Anyway, just a scenario that might be just as true as saying it has clearly had impacted the team. Fact is: we don't know. But from an outsider perspective, it doesn't seem too much of a big deal.

 

 

"Haas F1 team principal Gunther Steiner has admitted that the headline-grabbing Rich Energy debacle will have an impact on his team’s bottom line."

 

"Conspiracy theories abounded from the laughable “who let the loony out of the bin?” to serious accusations of money-laundering scam or pyramid scheme. The fallout was immense and Haas was by no means immune from this."

 

"“Of course we have lost money, but fortunately we are sponsored by Haas Automation. Yes, it will be necessary to save money somewhere to compensate for the loss, but it’s not a matter of survival. The situation will not have a huge impact on our 2020 season.”" Not Huge impact is it has SOME impact. Only thing to discuss is definition "huge" with person/organisation that told 3/4 year there where no problems with RE and had a bank guarantee. (don't hear them anymore about that "guarantee" by the way)



#5877 Reddington

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Posted 24 October 2019 - 07:55

Well, let's assume the worst then! Seems to be a common practice.



#5878 Nemo1965

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Posted 24 October 2019 - 08:25

Sorry if this is an superfluous question: but did Haas get money from Rich energy or not? I thought the branding was taken off the car when the money stopped coming? 



#5879 OvDrone

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Posted 24 October 2019 - 10:15

It's the Sheraton in Novi Sad, Serbia.


Whoa - Thanks for that!

I knew it looked like a really Austro-Hungarian like place and damn eerily similar to my own hometown, that's a couple of hundred miles up north of there.

I heard some nice things of the place. The randomness of this thread knows no bounds.

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#5880 djr900

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Posted 24 October 2019 - 10:45

Sorry if this is an superfluous question: but did Haas get money from Rich energy or not? I thought the branding was taken off the car when the money stopped coming? 

I think only Haas really know the answer to that. 

the only statement I can remember from them said something like - " no money is owed to us "  which sounds like Lawyer Speak 

( could mean there never was any cash in the deal )



#5881 PayasYouRace

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Posted 24 October 2019 - 11:29

Costing them money isn’t the same as “hurting” the team. Hurting them would be actual impact on the team. What concrete examples can you give that are impacting ther day to day operation of the team and the long term planning? The funding is fine, they just aren’t getting as much as they expected from that sponsor.


Ok, we’re clearly just seeing that people can’t agree on what constitutes “hurt”.

Let’s move on.

#5882 RSRally

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Posted 25 October 2019 - 18:56

As far as we know Haas did receive the first payment, so I can’t see how they’ve lost money. Steiner may mean they have lost money relative to what they were supposed to receive from the deal.

Did wonder whether this was RE’s plan all along, they’ve had more publicity from all the shenanigans than from a ‘normal’ sponsorship deal and they only had to pay 6 months. Probably giving them too much credit though and it was just chaos.

#5883 pdac

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Posted 25 October 2019 - 22:56

Even if Haas is suffering hurt, it's nothing compared to what poor Mr Storey is suffering.



#5884 pingu666

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Posted 26 October 2019 - 02:43

Even if Haas is suffering hurt, it's nothing compared to what poor Mr Storey is suffering.

 

guys like that just shrug that stuff off



#5885 george1981

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Posted 26 October 2019 - 05:29

How has this hurt the team?  It hasn’t.  They just didn’t make money on the sponsorship.  The primary sponsor is still a billion dollar a year company that has plenty of money.  There is some embarrassment for sure but nothing has impacted the business model that you could use to indicate this will hurt the team.  They were still bringing upgrades (even though the 2019 car is a lost cause), they are still hiring and they’ve not let anyone go.    The big ding in terms of finances isn’t the loss of Rich Energy but the loss of constructor money because they’re stinking up the joint.  When you get a concrete example of how this is impacting the business let us know.

 

I think it's hurt Haas' image at the minimum and cold impact further sponsorship deals. They entered into a partnership with a company most observers were suspicious of from day one. This thread started when the Haas sponsorship was announced and the original poster had his doubts even then, but it seems Haas didn't have as many doubts and went ahead anyway. 

 

Then the deal has unravelled throughout the year, whilst I doubt anyone would have predicted exactly how it did end we were all sure there were problems ahead. I would have suspected missed payments and Rich Energy disappearing from the car at some point in the season but would never have predicted Storey's escapades.  ..

 

If Haas are trying to attract another title sponsor they've got the baggage of being associated with Rich Energy. Gene Haas has a lot of money and could fund the team out of his own pocket for a long time, but he's also a businessman so it's unlikely that he'll fund them indefinitely. 



#5886 Maxioos

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Posted 26 October 2019 - 07:33

Sorry if this is an superfluous question: but did Haas get money from Rich energy or not? I thought the branding was taken off the car when the money stopped coming?


It did, but F1 teams are planning 2 years ahead and their budget and planning is based on that expected income.

Same for example personal and other partners to join, do you join a team with a guaranteed title sponsor for 3 years or a individual financed team can make a decision difference.

#5887 player1s

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Posted 28 October 2019 - 19:04

oh, go check this: https://www.twitter.com/rich_energy

 

account temporary restricted.


Edited by player1s, 28 October 2019 - 19:06.


#5888 BalanceUT

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Posted 28 October 2019 - 19:45

I always cheer for the underdog. But sometimes it’s just nice to see Goliath beat David to a bloody pulp.

When David is a complete prick, yes, good to see David crushed. When David is an honorable hard-working person, it sucks to see David crushed. 



#5889 BRG

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Posted 28 October 2019 - 19:46

oh, go check this: https://www.twitter.com/rich_energy

 

account temporary restricted.

You’re seeing this warning because there has been some unusual activity from this account.

 

How can they tell??   :stoned:

 

Billy Boy is still deluding himself that he is sponsoring Haas, as well as apparently pretty much every other sport as well.  If he had put even a tenth as much energy into getting his piss water into shops, it might have become a (very minor) success by now.



#5890 pdac

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Posted 28 October 2019 - 19:58

You’re seeing this warning because there has been some unusual activity from this account.

 

How can they tell??   :stoned:

 

Billy Boy is still deluding himself that he is sponsoring Haas, as well as apparently pretty much every other sport as well.  If he had put even a tenth as much energy into getting his piss water into shops, it might have become a (very minor) success by now.

 

 

Maybe the "unusual" activity is the number of consecutive tweets that do not contain a derisory comment about Haas.



#5891 Marklar

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Posted 28 October 2019 - 20:06

6 Reasons Why Your Twitter Account May Be Restricted

I'll go for this
 

2) Abusing trending topics or hashtags (topic words with a # sign)
HabitatUK comes to mind as the famous story of a company abusing the trending topics hashtags.  You shouldn’t either.  Every time you place a hashtag at the end of your tweet, be forewarned that Twitter is watching to ensure that you are properly classifying your tweet.  Don’t try to cheat the system to be found…otherwise you won’t be found anymore!



#5892 JavierDeVivre

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Posted 28 October 2019 - 23:03

That seems unlikely, given how many accounts actually do that but don't end up restricted. These accounts exist purely to spam hashtags.

Viewing the tweets, the only odd thing that jumps out to me is that the Billy is still posting a lot of Haas stuff.

#5893 Paul McLucas

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Posted 29 October 2019 - 03:17

Viewing the tweets, the only odd thing that jumps out to me is that the Billy is still posting a lot of Haas stuff.

 

Being involved with a real F1 team was no doubt, the high point of his life



#5894 Tsarwash

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Posted 29 October 2019 - 13:45

That seems unlikely, given how many accounts actually do that but don't end up restricted. These accounts exist purely to spam hashtags.

Viewing the tweets, the only odd thing that jumps out to me is that the Billy is still posting a lot of Haas stuff.

He is pretty much attempting to deceive the viewers into thinking that they are still title sponsors of the team. I'm not sure if that's against the law or not, or against twitter rules. he is using the word 'we' liberally in regards to the Haas team. 



#5895 Tsarwash

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Posted 29 October 2019 - 13:53

OMG, has anybody seen the address they have put on their website ? Click this link, https://richenergy.com/contact/ scroll down to the map and click the 'view larger map' thing in the corner of the map. Just check out that picture, just three clicks away from their twitter account.. I wish somebody could screengrab the google picture of their given address, for the UK's Premium Energy Drink.



#5896 Peat

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Posted 29 October 2019 - 14:49

Let me help:

RE.jpg

 

 

Looks like they are in good company in that 'business park'. Thier neighbours are 'London's leading name in dry cleaning'!

re2.jpg


#5897 BRG

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Posted 29 October 2019 - 15:54

Oh Peat, that is priceless.  A semi-derelict wreck of a building, and their neighbours are the American Dry Cleaning Co - London's Leading Name in Dry Cleaning!   Never heard of them, so that is pretty much in the Rich Energy line. 

 

And I love the woman clearly telling them to sod off over there, and the car with a parking ticket on it.  It is all so Storeyesque.



#5898 RSRally

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Posted 29 October 2019 - 16:28

That's not their current address but the address they had registered when they were under the control of Matthew Kell of BDG

#5899 PayasYouRace

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Posted 29 October 2019 - 16:40

That's the back of that row of shops. The building the address is in is Newcombe House which looks like this from the front:

 

Temp.png

 

Edit: To be fair, the front's of those shops don't even seem that bad, but their "office" is in the tower.

 

Temp.png

 

 



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#5900 RSRally

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Posted 29 October 2019 - 19:11

And there was me thinking Notting Hill was posh.