Well, apart from Rich Energy only having a quid in their bank, a company about to sue them over logo infringement, their website and social media being crap, Mr Storrey seems to have fooled a successful multi billionaire businessman and team owner to allow sponsorship on two cars which cost hundreds of millions of dollars to run.
Either Storrey is the best conman on earth, or the most of this thread is ill warranted speculation.
Perhaps we’re looking at this back to front and Storey is actually a very wealthy man and Rich Energy is actually like a plaything to spend his (and his investors) money on and attempt to build a brand, rather than having a business which is already viable and capable of supporting an F1 sponsorship.
I’m willing to believe he is worth a few bob. I mean; he doesn’t have a proper job, he does seem to live an expensive lifestyle, Rich Energy already have a number of much smaller sponsorship agreements on the go and of course Haas wouldn’t have registered their name as title sponsor or launched their livery without seeing a substantial amount of cash.
Questions are how much cash there is and how long before it runs out, and whether he’ll make a serious attempt to bring RE to the mass market and actually make it and the Haas deal stand up on their own two feet.
He’s certainly a man of mystery, seemingly having no history before launching RE a few years ago. A fascinating book could probably be written one day on how he pulled all this off!