Over here both Monster and Rockstar sell much more than that as well as Red Bull. There are some others but the market in the US is basically Red Bull, Monster and Rockstar. Drinks from Monster now outsell Red Bull in the US but that's spread over a few brands other than Monster. We'll see if Storey's 90 mil number is real when we see the 2019 filings. It could be they do have 90 mil cans in the chain and are waiting for the big rollout. We'll see soon enough but it's not available in the largest single energy drink market in the world. And even if it were 90 million cans isn't that much in the grand scheme in the US market let alone worldwide.
Even though 90 mil cans is small fry compared to the really big guys, it would still be incredibly impressive for a company with one employee/founder who seemed to have started last year.
I'm not sure how relevant this is but I know somebody who bought a canning line about five years ago, which I am sure cost him in excess of a million pounds. I know that their total output last year exceeded 2.5 million litres for the first time, as they have to no pay more duty on it. They have at least thirty employees and this very successful company has taken fifteen years or so to build up to this point.
Even though Rich is contract 'brewed' and canned, to suggest that they have now placed an order or signed a contract for 45 million litres after just one year of operating seems utterly ludicrous.