One thing to say is that Rich Energy are certainly getting their name out there now. So, in that respect, things are probably working well for them. The counter, though, is that their whole company is coming under much more scrutiny that I would suggest might have happened had they taken a more traditional approach to marketing. This could well be to their detriment if there is anything strange going on with the money side.
That this sponsor deal gets there name out is no surprise. But is it more than any other new title sponsor would get? With some extra and surprising actions they could have gotten for very little money and effort much more PR imo. I have not seen anything fan related for instance, that could all be in play now. Find the 10 cans with VIP gp ticket for instance.
If they have the 90 million cans atm. distributed it's late, but could still be on time for start season. But I doubt they will have it organized like I think would be optimal to profit maximal from this sponsor deal. It should be by now or in next 2 weeks in every western country and with extra promo at every selling point.
It's what I fail to see. A new website online that's far from what might be expected after 3 too 6 month preparation at minimal. Making big claims at the livery lounge but new website doesn't ship outside UK.
If I would have been one of the investors I would be not happy with such amateurish appearance. What have they done past half year if product is still not in the EU/WW and they can't produce for such important launge a website better than 5 pages half empty?
The huge profit is only possible with huge sales. For huge sales you at least have to be available at selling points. Small sales hardly bring profit because the fixed costs and reduced price by higher production. But to accomplish that you need a team of professionals or being able to outsource it to external professionals (reduces profit margin). The production is outsourced. By the looks of it on new shopping website, the distribution is at least partly in own hands. If I look at portfolio website maker, it's just the local (relative young) website maker around the corner. The PR seems to be in own hands. If they have outsourced part of the distribution, most logic would be they also don't have needed knowledge and manpower for a international PR campaign, so they should outsource that also if what is produced until now is maximal they can produce in house.
Distribution without PR material and display deals, etc. hasn't optimal effect, PR without distribution same. Without both far from optimal it's just a shame of the missed opportunities for me.
If they have the budget to be team sponsor, they should be smart enough, well funded enough, prepared enough to arrange and foresee that. It's a nice study case to follow while it happens to see how this all plays out.
Just pups up, what if brand would be bought by one of the other brands like monster, than he played it all excellent and without any unneeded expenses. The other brands can easy take it in their product line and with the sponsor deal linked too it, it could be a nice ("cheap") buy in comparison when brand runs a year and is ww distributed.