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What is 'Rich Energy'?


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#1601 vee10

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Posted 09 April 2019 - 14:33

I emailed the Advertising Standards Agency last month about Rich Energy's 'British' credentials regarding manufacturing etc, which we have discovered to be false in this wonderful thread. I got a reply today (these things take time of course) from them explaining that they agree and they think the advertising Rich has on its website to be in breach of its codes!

 

 

It will be interesting to see what further comes of this, certainly Rich should need to change their website content in order to reflect the truth rather than their brand ideal.

 

 

Great work mate.  :clap:



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#1602 pdac

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Posted 09 April 2019 - 15:20

I emailed the Advertising Standards Agency last month about Rich Energy's 'British' credentials regarding manufacturing etc, which we have discovered to be false in this wonderful thread. I got a reply today (these things take time of course) from them explaining that they agree and they think the advertising Rich has on its website to be in breach of its codes!

 

 

It will be interesting to see what further comes of this, certainly Rich should need to change their website content in order to reflect the truth rather than their brand ideal.

 

With the funding they seem to have available (and the boxing links), I imagine that the rest of your life is going to be miserable once beardy finds out where you live.



#1603 jcbc3

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Posted 09 April 2019 - 16:09

To echo pdac, what the ever-loving fork is that typeface?

Also, the black background with what I think is supposed to be droplets of water looks absolutely terrible and actually makes the page look like it has water damage...


My company did one better. They had a back ground of glass test tubes spreading out from the middle of the page. But then put a picture in the middle so you could only see the tips of the tubes. That then looked like a collection of condoms.

#1604 danmills

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Posted 09 April 2019 - 16:21

With the funding they seem to have available (and the boxing links), I imagine that the rest of your life is going to be miserable once beardy finds out where you live.

 

:rotfl: He can come knocking, we also know where he lives and where he hangs out!



#1605 danmills

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Posted 09 April 2019 - 16:24

Here's another place that RE will be getting a cheap plug. I've been watching BBC4 TV's 'Britain's Youngest Football Manager' series which captures the lows and lows of West Ham United Ladies football team. As avid readers of this on-going and never-ending article must know, they are one of the many sporting inepts sponsored by RE. This week they were featured being knocked out of the FA Ladies Cup by lower-leagued Manchester United's plucky little footballerettes. The whole series is a lesson in 'How not to do it' as ex-porn peddler David Sullivan's inept and mono-syllabic son tries to grasp the harsh realities of managing to complete a sentence let alone managing a Ladies football team. It is a must-watch for the comedic value alone but also I've been watching it hoping to catch a glimpse of the bearded one in his never ending and risible attempts at self-promotion. It must be hard, being CEO of a 'World Beating Premium Energy Drinks Company', whist at the same time sponsoring a unit of footballers who are, at best, low to middling in competence. Anyways, the show gave a glimpse of next weeks exciting and not to be missed episode where a few of the 'ladettes' from the team were at the launch of the new Haas car at The Royal Automobile Club in Piccadilly. Can't wait. 

 

I've been watching eagle eyed like you, still no McBeard.



#1606 Pete_f1

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Posted 09 April 2019 - 17:15

Obviously now you are entering the topic of the ethics of advertising itself...


Que¿

#1607 StanBarrett2

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Posted 09 April 2019 - 17:51

Obviously now you are entering the topic of the ethics of advertising itself,

:rotfl:  :rotfl:  :rotfl: You a Dutch tax collector ?



#1608 Maxioos

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Posted 09 April 2019 - 18:44

I emailed the Advertising Standards Agency last month about Rich Energy's 'British' credentials regarding manufacturing etc, which we have discovered to be false in this wonderful thread. I got a reply today (these things take time of course) from them explaining that they agree and they think the advertising Rich has on its website to be in breach of its codes!

 

 

It will be interesting to see what further comes of this, certainly Rich should need to change their website content in order to reflect the truth rather than their brand ideal.

 

You little clicker.  :rotfl:  

 

And people accused me of being obsessed with RE.

 

Positive surprised they took it serious and made a conclusion.

 

Indeed interesting too see how long it takes before website/"marketing" is changed.

 

On the side of "no products" at least not in the shops, well, i said before, they need to wait for the court decision first. All that would now got produced and distributed COULD (not likely, but out of control) be forced to take out of circulation. https://forums.autos...ergy/?p=8629074 . But with their signed distribution partner i don't believe they have a global roll-out plan in place at all and that that distribution company could arrange such operation. Why not just jump in with the big boys instead of local "start-up"?. And they could be (should be, let's not pretend otherwise, i should be able to buy it by now) on every shop's/bar's etc. order list within a month of 2, let stand 6+ it's now already waiting for it. The court case was/is a inconvenience, but not the reason the product isn't distributed i think. That's just because the amateuristische execution of this proces imo. They could already been on the shelves for a month of 4, they already could have such supplier-chain running that even if they have to change logo, it's just changing automatically in the cycles and partial damage would easy be covered by 4 month global running brand and advertising. It doesn't matter who does pay for it, that person/group is self responsible if they lose money. I would have placed a interim management team on the project months ago if then would be clear the company would be still in such shape now as it is today. It just looks like a waist of capital without vision and professional competent people.



#1609 Myrvold

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Posted 09 April 2019 - 18:46

I think you are talking in dollars and the post to which I was replying was in sterling, but yes, it should be in that range. My point was just that in F1 you can't buy a title sponsorship plus control of livery for only £5m (or at least not yet you can't).

You used both GBP and USD in your own post - which is why I never specified an actual currency.



#1610 Maxioos

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Posted 09 April 2019 - 19:04

For all i know, Williams and FI where around $ 15 million a year. If i remember correct the new deal Williams (Or Racing.) was $ 9,10,11 over 3 years, so $ 10 million a year. I think it's safe to assume Haas will be around a $ 10 million level also. And, looking at what prices are for adds, that are cheap prices. I think livery+title sponsor is best deal for sponsor. That's such exposure. Just a sticker like cnn had somewhere (still will cost a million i expect) has little exposure value and will be in value-exposure calculation a for more expensive deal imo.



#1611 New Britain

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Posted 09 April 2019 - 20:05

You used both GBP and USD in your own post - which is why I never specified an actual currency.

Yes, I used both, but I specified which I was using when I used it.  ;)

Anyhow, we never disagreed that Rich would have paid a lot less than 50m (of £ or $), and I think we agree that for a full season of Haas they would have to pay more than 5m of either.



#1612 BiggestBuddyLazierFan

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Posted 09 April 2019 - 21:14

Why dreadful? I find the whole story pretty entertaining and welcome this new twist. It's not like the presence of some Rich Energy logos will somehow tarnish Indy's name and legacy.


For a brief moment I thought this was...... Trackforum dot com!!!!!!

#1613 Myrvold

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Posted 09 April 2019 - 22:47

Yes, I used both, but I specified which I was using when I used it.  ;)

Anyhow, we never disagreed that Rich would have paid a lot less than 50m (of £ or $), and I think we agree that for a full season of Haas they would have to pay more than 5m of either.

That we do. More than 5 million of whatever western currency :) 



#1614 NikL

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Posted 10 April 2019 - 00:16

Seems RE are slowly professionalising the operation, maybe it will actually start to appear in some shops soon!

https://www.shdlogis...ake-other-energ

 

Walker will be responsible for supplying replenishment stock to Rich Energy’s retail partners throughout the world and will also manage the fulfilment of online orders directly to consumers

 

So a small warehouse and one van should do it then :lol:



#1615 pdac

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Posted 10 April 2019 - 00:56

... And they could be (should be, let's not pretend otherwise, i should be able to buy it by now) on every shop's/bar's etc. order list within a month of 2,

 

If they started in 2010 (as the cans claim) it should have been in the local shops 5 years ago.



#1616 RSRally

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Posted 10 April 2019 - 14:53

£5-£10m for a title sponsorship and livery change does seem 'cheap'to me, especially for a front-ish running team. Has the F1 rate card devalued a lot in recent years?

#1617 Myrvold

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Posted 10 April 2019 - 15:24

Has the F1 rate card devalued a lot in recent years?

Yup.



#1618 blkirk

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Posted 10 April 2019 - 16:19

I have not been following this thread through its 1600+ posts, but I just ran across this recently published article and thought of you guys.  I have no idea if it has any new info that the team of sleuths here haven't already uncovered.  Enjoy.

 

https://jalopnik.com...yste-1833303620



#1619 Silberpfeil

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Posted 10 April 2019 - 16:56

Given that the story directly references this thread (but, as far as I could see, failed to turn up anything we didn’t already know – aside from the stag anecdote, which I found hilarious), I think it’s fair to say that Jalopnik did at least look at what danmills and others have unearthed. Which is actually kind of cool, but I thought they would at least mention the dodgy marketing strategy, given the article’s focus on Storey.

And I think we’re far past the point where someone sensible ought to have told the Beardman that residents of a certain country being able to procure a certain article from Amazon.co.uk does not equate to said article having a presence in said country. I actually asked a few of my friends who frequent some more high-class clubs in big German cities (Munich, Cologne) on the weekends to see if they could find a can or two, but their efforts have so far failed to turn up anything of note. I’ll report back on Monday. ;)

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#1620 New Britain

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Posted 10 April 2019 - 17:40

£5-£10m for a title sponsorship and livery change does seem 'cheap'to me, especially for a front-ish running team. Has the F1 rate card devalued a lot in recent years?

As Myrvold says, it has indeed declined.

Almost no numbers are ever revealed, although starting in  2014 Williams did sign a 5-year deal with Martini for $15m/yr. That was on the back of Williams having finished 9th in WCC in 2013. That same year, it was rumoured that Ron had turned down $53m/yr from GSK (roughly the same as McLaren had been getting from Vodafone for each of the previous 7 years) because in his opinion McLaren was the Manchester United of F1 and deserved a premium rate for that reason.

Bringing things up to today, one can believe that the going rate for a Williams or Rich Energy is in the $10-15m range. I could see Haas happily taking $10m/yr in what was effectively "free money": they were going to race with or without the sponsorship, there was plenty of open space on the car, and it couldn't hurt to have the car painted in one of the most famous livery combinations of all times, as opposed to being painted like a large machine tool on wheels.

Mercedes get a big multiple of that amount from Petronas, but it's justifiably proportionate. Last season Mercedes probably got at least 5 (if not 10) times as much publicity and race broadcast time as Haas and Williams did. There is also the synergy angle: often a sponsor/partner will have a deal with the team to supply (for a price) its products and services to the team owner. Mercedes sell millions of vehicles, all of which need fuel and lubricants.

Shortly after BWT began to sponsor Force India, which entailed a fundamental charge to the cars' colour scheme, a journalist asked Zak Brown, who was looking for sponsors for McLaren, whether if a sponsor demanded it McLaren too would be willing to paint their cars pink. Brown said "Yes, but it would take a lot more than what Force India are getting paid to do it."



#1621 BRG

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Posted 10 April 2019 - 18:32

I emailed the Advertising Standards Agency last month about Rich Energy's 'British' credentials regarding manufacturing etc, which we have discovered to be false in this wonderful thread. I got a reply today (these things take time of course) from them explaining that they agree and they think the advertising Rich has on its website to be in breach of its codes!

 

 

It will be interesting to see what further comes of this, certainly Rich should need to change their website content in order to reflect the truth rather than their brand ideal.

Nice one, sir!  I think that the ASA will enforce the rules. 

 

Last year, I  as getting pretty annoyed about the Vauxhall ad campaign claiming it was a 'Proud British Brand since 1902' which was blatantly untrue given that Vauxhall sold out to the American GM years ago, and recently was sold on to the French PSA.  I intend to raise this with the ASA but nver did, however I think others may have doen so as that particular lie is no longer being peddled.



#1622 danmills

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Posted 10 April 2019 - 18:48

I have not been following this thread through its 1600+ posts, but I just ran across this recently published article and thought of you guys.  I have no idea if it has any new info that the team of sleuths here haven't already uncovered.  Enjoy.

 

https://jalopnik.com...yste-1833303620

 

Pretty much used our research here to make her own article. Very crappy for a journalist to do, probably the biggest faux pas you can make as a writer. Whoopsie.

 

Wouldnt usually bother me but she's collected a pay cheque out of that.


Edited by danmills, 10 April 2019 - 19:01.


#1623 Afterburner

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Posted 10 April 2019 - 21:50

Pretty much used our research here to make her own article. Very crappy for a journalist to do, probably the biggest faux pas you can make as a writer. Whoopsie.
 
Wouldnt usually bother me but she's collected a pay cheque out of that.

I'm not surprised, as that's utterly typical of Jalopnik's (and Gizmodo et al's) journalistic standards. You know what they say: "To steal ideas from one person is plagiarism; to steal from many is research."

#1624 Silberpfeil

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Posted 10 April 2019 - 22:20

Pretty much used our research here to make her own article. Very crappy for a journalist to do, probably the biggest faux pas you can make as a writer. Whoopsie.
 
Wouldnt usually bother me but she's collected a pay cheque out of that.


Yeah, I think the only original thing was the telephone interview. And even there, Storey said nothing that he hasn’t mentioned elsewhere before about two dozen times.

Regarding the inclusion of information that you and others made public in this thread weeks and months ago, I guess even blatant imitation (given that they actually referenced this thread at the start of the article) still counts as a form of flattery – hence my somewhat blunt “cool” comment from earlier. The implications regarding the authors’ journalistic integrity are, of course, actually less flattering, considering that no credit whatsoever appears to have been given to you all when they had no problem naming other sources. Of course, they might have come across all of that by themselves, but the circumstantial evidence does not lend itself to that conclusion. So I’m very sorry if my earlier comment came across as ill-considered.

In any case, it would appear that we can expect even more from the Rich Energy saga in the future.

#1625 RSRally

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Posted 11 April 2019 - 04:52

Re: the declining rate card of F1, those figures really bring home how F1 is not viable as a back marker unless you have an owner willing to sink tens of millions into it every year. From this point of view, Haas' is a good set up as at least Gene actually has his own brand/product to promote.

Fear for Williams :(

#1626 DanardiF1

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Posted 11 April 2019 - 11:02

The only interesting tidbit from the Jalopnik article that did indeed just wholesale lift information found on this thread and on reddit also was that Storey told them the location of the can factory but with a non-disclosure agreement, which is notable. The lack of transparency is to be expected from them now... if you were actually making the cans in the UK and them shipping them to Austria to be filled up, just tell us where it is then, you surely have nothing to hide in telling people where your factory is!?! Especially if you are claiming the location is important to the brand...



#1627 TheWilliamzer

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Posted 11 April 2019 - 11:38

I just asked an energy drink addict friend from Dubai who tried RE. She told me it tastes EXACTLY like "Boom Boom" as if it's the same drink.

 

 

N19426808A_1.jpg



#1628 Barge

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Posted 12 April 2019 - 00:12

Well....another giant signed up as an ambassador. This time it is, and I quote - 'British Rock Royalty Rick Parfitt Jnr signs as Rich Energy Ambassador'. 

Royalty if you are from, say, 1984. All done at The Bingham, spiritual HQ of RE.

 

57209074_2106359366108556_30985491371681


Edited by Barge, 12 April 2019 - 00:14.


#1629 Tsarwash

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Posted 12 April 2019 - 02:42

You signed the son of the singer from the least cool band in the history of mankind ? Gosh. 



#1630 RA2

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Posted 12 April 2019 - 02:58

Beard impact at Haas

 

ReTP30E.jpg



#1631 DanardiF1

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Posted 12 April 2019 - 11:28

You signed the son of the singer from the least cool band in the history of mankind ? Gosh. 

 

He's also a racing driver, won the British GT title in 2017



#1632 BRG

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Posted 12 April 2019 - 16:54

He's also a racing driver, won the British GT title in 2017

And a very capable driver too.  But how does that make him 'British Rock Royalty'? 

 

I once trod on the late Andre Previn's foot, does that make me 'Classical Music Royalty'?  Hey, William, where's my RE cap and crate of generic energy drink cans?


Edited by BRG, 12 April 2019 - 16:54.


#1633 DanardiF1

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Posted 13 April 2019 - 11:08

And a very capable driver too.  But how does that make him 'British Rock Royalty'? 

 

I once trod on the late Andre Previn's foot, does that make me 'Classical Music Royalty'?  Hey, William, where's my RE cap and crate of generic energy drink cans?

 

I agree, I was just pointing out that it wasn't an entirely random association for RE to partner with a GT driver...



#1634 PayasYouRace

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Posted 13 April 2019 - 11:19

And a very capable driver too. But how does that make him 'British Rock Royalty'?

I once trod on the late Andre Previn's foot, does that make me 'Classical Music Royalty'? Hey, William, where's my RE cap and crate of generic energy drink cans?

Isn’t the point of royalty that it’s hereditary?

#1635 BRG

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Posted 14 April 2019 - 20:12

Isn’t the point of royalty that it’s hereditary?

Very true, but as Rick jr became a racing driver and not a rock musician, you could say that he has abdicated.  But we can be sure that Rich Energy are only interested in his name and lineage and not in the least in his driving talents.



#1636 pdac

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Posted 14 April 2019 - 22:44

Very true, but as Rick jr became a racing driver and not a rock musician, you could say that he has abdicated.  But we can be sure that Rich Energy are only interested in his name and lineage and not in the least in his driving talents.

 

Prince Edward is unlikely to ever become king, but we still refer to him as royalty.

 

BUT ...

 

The term 'royalty' means that you are either a direct relation to the king or queen or you are seen as of similar stature within the context (so to be rock royalty, first you have to be in rock) - unless, of course, he's a payment (the other meaning of 'royalty').



#1637 RSRally

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Posted 15 April 2019 - 16:12

Interview with the beard, nothing much new though:

https://www.themanuf...a-global-brand/

#1638 BRG

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Posted 15 April 2019 - 17:28

He's just a modern day snake oil salesman really, isn't he?  All spiel and no substance.



#1639 RSRally

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Posted 15 April 2019 - 17:50

Rich Energy appoints Justin King, quite big news to be fair..


https://mailchi.mp/m...nts-justin-king

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#1640 Maxioos

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Posted 15 April 2019 - 18:17

Rich Energy appoints Justin King, quite big news to be fair..
https://mailchi.mp/m...nts-justin-king


Old news, we already discussed the wild claims in that press release like the claim of 40 countries. I think it's from 3 or 4 month back, haven't seen any results of it yet. It's same amateurism that is portrayed.

But, the team is performing just like the sponsor, starting weekends with big potential and failing when it counts.

#1641 pdac

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Posted 15 April 2019 - 19:34

Old news, we already discussed the wild claims in that press release like the claim of 40 countries. I think it's from 3 or 4 month back, haven't seen any results of it yet. It's same amateurism that is portrayed.

But, the team is performing just like the sponsor, starting weekends with big potential and failing when it counts.

 

I think that's slightly different to naming a well known, well connected and highly successful business man as a new appointment.



#1642 Maxioos

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Posted 15 April 2019 - 19:47

I think that's slightly different to naming a well known, well connected and highly successful business man as a new appointment.


I have to look back, but I think he was appointed couple month back and not today or so

#1643 New Britain

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Posted 15 April 2019 - 19:56

Rich Energy appoints Justin King, quite big news to be fair..


https://mailchi.mp/m...nts-justin-king

Although true that Justin King has the sort of credibility in food retailing of which Rich Energy and Buffalo Bill Storey can only dream, I wouldn't read too much into this appointment. Justin King is a big petrolhead and his son Jordan is a professional racing driver. It would make complete sense for Justin to think, "Through this deal I can get paddock access to all F1 races and I might be able to help my son to get a better ride or to hook up with potential sponsors. In return all I have to do is to give these morons some advice on how to sell a few cans of energy drink."



#1644 pdac

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Posted 15 April 2019 - 19:59

Although true that Justin King has the sort of credibility in food retailing of which Rich Energy and Buffalo Bill Storey can only dream, I wouldn't read too much into this appointment. Justin King is a big petrolhead and his son Jordan is a professional racing driver. It would make complete sense for Justin to think, "Through this deal I can get paddock access to all F1 races and I might be able to help my son to get a better ride or to hook up with potential sponsors. In return all I have to do is to give these morons some advice on how to sell a few cans of energy drink."

 

Yes, I'd agree with this.



#1645 danmills

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Posted 15 April 2019 - 20:04

Buffalo Bill Storey. Absolute gold that, I genuinely laughed loudly.

#1646 Maxioos

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Posted 15 April 2019 - 20:25

Have found it, was in December, but other person. https://forums.autos...ergy/?p=8611304

 

So, he is taking the right big name/experience people it seems. But, damn, little and little late all of this isn't it? Before they are installed and running, season is over. All signs are, they have the money. Than getting the product WW distributed and promoted should not be that hard, but you still need much more than 2 big names for that. From December, (or even, ever), i don't see any progression in professionalizing or anything innovative besides appointing these 2 persons who are on the end of their career normally.



#1647 Maxioos

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Posted 15 April 2019 - 20:28

Although true that Justin King has the sort of credibility in food retailing of which Rich Energy and Buffalo Bill Storey can only dream, I wouldn't read too much into this appointment. Justin King is a big petrolhead and his son Jordan is a professional racing driver. It would make complete sense for Justin to think, "Through this deal I can get paddock access to all F1 races and I might be able to help my son to get a better ride or to hook up with potential sponsors. In return all I have to do is to give these morons some advice on how to sell a few cans of energy drink."

 

Sounds logic.



#1648 New Britain

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Posted 15 April 2019 - 20:34



Buffalo Bill Storey. Absolute gold that, I genuinely laughed loudly.

There is more than a slight resemblance!

buffalo-bill-cody-cabinet-card-portrait-



#1649 BRG

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Posted 16 April 2019 - 17:51

They have ambassadors and advisers and what-not, but do they actually have any employees working full time to produce, and distribute the product?  Or is it just a hollow shell?



#1650 pdac

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Posted 16 April 2019 - 18:34

They have ambassadors and advisers and what-not, but do they actually have any employees working full time to produce, and distribute the product?  Or is it just a hollow shell?

 

I think it's just a hollow shell. My take is that they have someone else manufacture the product. They have smallish amounts manufactured and they have a small number of people (maybe just Storey) trying to convince bars and clubs to take a few cans.

 

That's about it (other than a listing on Amazon and a website). They say they want to be quite upmarket and exclusive, but I don't believe the numbers come anywhere near to adding up, so I'm really surprised there is any money behind this. Of course, it could be that they are targeting a completely different business - sort of like Amazon starting out selling books whereas now they are very much more interested in grabbing a slice of the streaming video market. Maybe Rich want to build a brand name and then use that name in completely different (more lucrative) markets.

 

Having said that, I don't believe that Storey is interested in anything other than boxing and motorsport - it sounds like he's failed in the boxing business and I can't see where he could possibly go in motorsport, so I think he's just having a laugh with other peoples money.