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The return of tobacco sponsorship to F1


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#251 midgrid

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Posted 19 June 2019 - 15:09

Ferrari, Ducati could drop Mission Winnow branding for rest of 2019



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#252 Kalmake

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Posted 19 June 2019 - 15:34

It's impressive how many news stories they have been able to generate. Well played.



#253 Afterburner

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Posted 19 June 2019 - 18:07

Ferrari, Ducati could drop Mission Winnow branding for rest of 2019

If that arrangement still works like I remember it working, PMI (aka Mission Winnow) owns all the sponsorship space on the Ferrari and leases it to the team's eventual sponsors. Based on the bit about Ferrari offering opportunities for their partners to take the space possessed by Mission Winnow on a race-by-race basis, I wonder if the Mission Winnow branding isn't giving PMI as much a return on their investment as leasing the space to another company might.

#254 Marklar

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Posted 19 June 2019 - 18:11

Does this mean that Ferrari will win now?



#255 warp

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Posted 20 June 2019 - 04:02

Does this mean that Ferrari will win now?

From a tifosi, No.



#256 BalanceUT

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Posted 20 June 2019 - 04:33

Sometimes corporations get so ensconced in their executive suites that they believe they can pull the wool over the rest of the world's eyes. 

 

Sometimes they are right. 

 

But, the tobacco companies deal with a special degree of scrutiny that precludes their pulling off such shenanigans. 



#257 PayasYouRace

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Posted 20 June 2019 - 07:56

From a tifosi, No.


A tifoso would know that tifosi is the plural.

#258 pdac

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Posted 20 June 2019 - 10:31

A tifoso would know that tifosi is the plural.

 

Maybe. Maybe not. It depends on whether they know that they are a tifoso.


Edited by pdac, 20 June 2019 - 10:31.


#259 7MGTEsup

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Posted 20 June 2019 - 10:44

Does this mean that Ferrari will win now?

 

I think this was to dry for some to notice...



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#260 midgrid

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Posted 07 October 2019 - 18:22

Mission Winnow is back!

#261 GoldenColt

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Posted 07 October 2019 - 19:41

No more wins for the rest of the season then.



#262 Fastcake

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Posted 07 October 2019 - 22:14

Presumably tobacco advertising laws in Japan aren't worrying Ferrari/Philip Morris' lawyers then...

 

I wonder if we'll be seeing it again after this weekend? Strange saga this. It's hard to see what anyone's really gained.



#263 Viryfan

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Posted 08 October 2019 - 10:41

Tobacco tv ads are allowed in Japan.

 

Tobacco ads are also allowed in Monaco and Germany.

 

Also there is no restriction for online advertising.

 

Mission Winnow is also doing features on NBA.


Edited by Viryfan, 08 October 2019 - 11:24.


#264 midgrid

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Posted 25 October 2019 - 15:22

Autosport Plus write-up of the subject by Stuart Codling.