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Aston Martin are officially in F1


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#1 owenmahamilton

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Posted 31 January 2020 - 07:26

I thought this warranted a new thread, it is now official, Lawrence Stroll has bought a 16.7% stake in Aston Martin and Racing Point will be renamed Aston Martin from 2021.

 

https://www.autocar....ke-aston-martin


Edited by owenmahamilton, 31 January 2020 - 07:28.


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#2 SophieB

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Posted 31 January 2020 - 07:28

Cool, the team will now have a less terrible name than 'Force India Or Whatever the **** They Are Called' *

 

 

*copyright: Kimi Raikkonen



#3 Marklar

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Posted 31 January 2020 - 07:30

so what about Red Bull having them as title sponsors?

also rip the Mercedes rumour

#4 Beri

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Posted 31 January 2020 - 07:31

Wow. Green cars back on the grid?

Edited by Beri, 31 January 2020 - 07:31.


#5 kumo7

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Posted 31 January 2020 - 07:37

Wow great news!



#6 Ben1445

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Posted 31 January 2020 - 07:41

Yay another meaningless rebranding.

Perhaps it’ll last as long as their not-an-Aston-Martin DTM thing

#7 ExFlagMan

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Posted 31 January 2020 - 07:42

Not sure how the AM green will go with the pink....



#8 Ben1445

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Posted 31 January 2020 - 07:51

Wow. Green cars back on the grid?


Perhaps that day-glow yellow-y number they’ve been running in the WEC?

#9 kumo7

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Posted 31 January 2020 - 07:51

OK Stroll might agreed to purchase a seizable stake of AM, but the rebranding of the RacingPoint F1 team to Aston Martin F! is not official yet, isn't it? 



#10 lustigson

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Posted 31 January 2020 - 07:53

OK Stroll might agreed to purchase a seizable stake of AM, but the rebranding of the RacingPoint F1 team to Aston Martin F! is not official yet, isn't it? 

 

 

It is, according to Race Fans.

 

The rebranding is only for 2021 and beyond, though.


Edited by lustigson, 31 January 2020 - 07:53.


#11 TomNokoe

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Posted 31 January 2020 - 07:55

Finally. Pretty crazy how Stroll just throws his money around. F1 can't rely on the super-rich!

Rebranding, meh.

More interested to see if this will benefit the Valkyrie project.

Edited by TomNokoe, 31 January 2020 - 08:05.


#12 ensign14

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Posted 31 January 2020 - 08:14

Yay another meaningless rebranding.

Perhaps it’ll last as long as their not-an-Aston-Martin DTM thing

 

I think this one has a bit more justification than the various Lotus over recent years.  Stroll has a fifth of one and most of the other.
 



#13 Ben1445

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Posted 31 January 2020 - 08:14

Not going to be much different from the Alfa Romeo presence then? Stick the name on the car and use the engines of a bigger, more invested team. A number of Aston road cars use AMG engines, so I’m assuming they’ll carry on Racing Point as a Merc customer. Have Daimler still got their 5% stake in AM?

A Mercedes B-team, perhaps?

Edited by Ben1445, 31 January 2020 - 08:17.


#14 Ben1445

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Posted 31 January 2020 - 08:16

I think this one has a bit more justification than the various Lotus over recent years. Stroll has a fifth of one and most of the other.

I’d completely forgotten about those!

Edited by Ben1445, 31 January 2020 - 11:46.


#15 pitlanepalpatine

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Posted 31 January 2020 - 08:17

Wow £318 mill for 16.7% is a hell of a lot more than the £200mill for 20% reported by Autosport https://www.autospor...troll-and-geely



#16 Marklar

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Posted 31 January 2020 - 08:17

A Mercedes B-team, perhaps?

Pretty sure, since Stroll is there RP is *way* closer to Mercedes than ever before

Edited by Marklar, 31 January 2020 - 08:17.


#17 Ben1445

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Posted 31 January 2020 - 08:21

Assuming that Merc’s withdrawal rumours are, in fact, rubbish...

This smells an awful lot like the top three teams now having all got their B-Teams nice and established.

Alfa Romeo, Alpha Tauri and Aston Martin.

Any coincidence with the looming budget caps?

Edited by Ben1445, 31 January 2020 - 08:22.


#18 Risil

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Posted 31 January 2020 - 08:23

Wow £318 mill for 16.7% is a hell of a lot more than the £200mill for 20% reported by Autosport https://www.autospor...troll-and-geely


Originally reported by the Financial Times I think. Glad the future is looking a bit clearer for Aston Martin.

#19 bogi

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Posted 31 January 2020 - 08:27

Racing Martin or Aston Point?



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#20 TheGoldenStoffel

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Posted 31 January 2020 - 08:28

I'm especially happy the future of Aston Martin as a car manufacturer is secured. Will be interesting to see what happens with technical partnership with Red Bull Technologies now though.



#21 Stephane

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Posted 31 January 2020 - 08:28

https://twitter.com/...159870150541312



#22 SparkPlug86

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Posted 31 January 2020 - 08:30

Pleased about this - very good news.

 

https://www.bbc.co.u...siness-51323241



#23 RA2

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Posted 31 January 2020 - 08:49

So a lot of car marker in F1

 

1. Mercedes

2. Ferrari

3. Honda

4. Renault

5. FCA PSA

6. Mclaren

7. Aston Martin

 

Too bad the number of engines have not changed



#24 TomNokoe

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Posted 31 January 2020 - 08:50

Pleased about this - very good news.

https://www.bbc.co.u...siness-51323241


"Aston Martin's best known customer is fictional spy James Bond"

Wtf :lol:

#25 PayasYouRace

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Posted 31 January 2020 - 08:51

"Aston Martin's best known customer is fictional spy James Bond"

Wtf :lol:

Can you name anyone else who is known for driving an Aston Martin?



#26 Ben1445

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Posted 31 January 2020 - 08:53

So a lot of car marker in F1

 

1. Mercedes

2. Ferrari

3. Honda

4. Renault

5. FCA PSA

6. Mclaren

7. Aston Martin

 

Too bad the number of engines have not changed

Hard to see any reason why it will any time soon either, hence the heavy trend for brand presence in name/ownership only. 



#27 taran

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Posted 31 January 2020 - 08:56

Now we know how much Aston Martin was paying Red Bull ($20m) and that Racing Point will receive the same sponsorship from Aston Martin.



#28 RA2

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Posted 31 January 2020 - 09:00

Hard to see any reason why it will any time soon either, hence the heavy trend for brand presence in name/ownership only. 

 

 

Fine with the arrangement, from 2021 with the budget cap, FCA PSA can really challenge the top with a budget of about 100 - 120 million (with rest funded by FOM). I think it will be a great ROI

 

 

Ford should get in on this too with Haas to prop up its European/Australian/South American/Asian divisions 


Edited by RA2, 31 January 2020 - 09:02.


#29 Ben1445

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Posted 31 January 2020 - 09:08

Fine with the arrangement, from 2021 with the budget cap, FCA PSA can really challenge the top with a budget of about 100 - 120 million (with rest funded by FOM). I think it will be a great ROI

Alfa Romeo? Challenge the top? With a customer Ferrari engine? Come on... 

 

It'll be the same for Aston Martin and Torro R- sorry, Alpha Tauri. 

 

Ford should get in on this too with Haas to prop up its European/Australian/South American/Asian divisions 

 

With a Ferrari engine supply or...a choice from the other three? 



#30 andrewf1

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Posted 31 January 2020 - 09:09

Cool, the team will now have a less terrible name than 'Force India Or Whatever the **** They Are Called' *

 

 

*copyright: Kimi Raikkonen

 

Lol.

Off-topic but I'm expecting the same from Kimi this season with Torro Rosso :lol:

 

Either way, Aston Martin sounds much better than Racing Point F1 - the latter sounds like one of those default names you get assigned if you play some F1 manager game.

Aston Martin has some resonance.



#31 kurski

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Posted 31 January 2020 - 09:11

Have Daimler still got their 5% stake in AM?

 

This would be good to know, as well as David Richards seems to own a few percent?, his Prodrive is involved Aston Martin Racing in the background of the FIA WEC.



#32 owenmahamilton

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Posted 31 January 2020 - 09:12

Does anyone think there might be a possibility of Honda increasing their F1 presence and buying the Red Bull team?



#33 noikeee

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Posted 31 January 2020 - 09:14

Eh, I guess it's nice, but it's just a rebranding exercise like Alfa Romeo or Lotus before it. 



#34 Baddoer

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Posted 31 January 2020 - 09:16

Here we go.

Stupid pointless ever racing team name has been dumped, at last. :up:



#35 SenorSjon

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Posted 31 January 2020 - 09:18

Finally. Pretty crazy how Stroll just throws his money around. F1 can't rely on the super-rich!

Rebranding, meh.

More interested to see if this will benefit the Valkyrie project.

 

Yet every other post people want privateers back. You need super-rich people for that. ;)



#36 Lennat

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Posted 31 January 2020 - 09:18

Now the stupid generic name makes a bit more sense.



#37 messy

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Posted 31 January 2020 - 09:19

Just another pointless (and probably short-term) rebranding for a team that's had a lot of them. 

 

Aston Martin is clearly a better name than Racing Point, though, so that's good. 



#38 noikeee

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Posted 31 January 2020 - 09:22

Now the stupid generic name makes a bit more sense.

 

It will go down in history as an iconic inspiring name just like the likes of Midland and EuroBrun before it.



#39 Fastcake

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Posted 31 January 2020 - 09:26

Cool, the team will now have a less terrible name than 'Force India Or Whatever the **** They Are Called' *

*copyright: Kimi Raikkonen



My immediate reaction when reading this story was still “Force India to become Aston Martin”.

so what about Red Bull having them as title sponsors?
also rip the Mercedes rumour

Honestly I forgot Aston Martin sponsored Red Bull as well. What is it with contemporary F1 and totally forgettable commercial partnerships.

Edited by Fastcake, 31 January 2020 - 09:26.


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#40 SophieB

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Posted 31 January 2020 - 09:30

My immediate reaction when reading this story was still “Force India to become Aston Martin”.

Honestly I forgot Aston Martin sponsored Red Bull as well. What is it with contemporary F1 and totally forgettable commercial partnerships.

 

Yeah, it's telling that even though you were replying to my own post about how their current name was not memorable, I was a bit puzzled at first by your post, like 'well of course Force India will have to change their name... oh wait, that's right'



#41 Ben1445

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Posted 31 January 2020 - 09:31

My concern is that this kind of arrangement is something of a sticking plaster for F1's underlying issues. Rebranding like this to me seems more like capitalising on F1's continued indecision/kicking of the can on engine rules to get a cheap bit of exposure using customer engines. 

 

Perhaps this is good for the short term, but don't be fooled of this being indicator that F1 is in particularly good health.  the way things are is the best way for F1 or will continue to be so. 

 

That's my tea for the day (did I use that one right? I can't keep up...) 


Edited by Ben1445, 31 January 2020 - 09:36.


#42 Nobody

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Posted 31 January 2020 - 09:41

They will always be Force India in our hearts

#43 Anja

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Posted 31 January 2020 - 09:48

For sure makes a lot more sense than recent uses of names like Lotus or Alfa. As long as there's actual ownership involved I don't see an issue with such "rebranding". 



#44 balage06

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Posted 31 January 2020 - 09:59

It would be nice to see these colors again  :love:

 

maxresdefault.jpg



#45 Ben1445

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Posted 31 January 2020 - 10:03

For sure makes a lot more sense than recent uses of names like Lotus or Alfa. As long as there's actual ownership involved I don't see an issue with such "rebranding".

I would have no problem with it I’d it were the part of a longer term plan to go for a full on F1 programme or additional investment to transition the outfit in that direction over time. It’s hard to see that being the case for Aston considering that they’ve been struggling financially in recent years, so all they’re doing is lending their name to an existing race team and using customer engines. It’s a marketing move aimed at quickly improving Aston Martin’s image.

It’s good news, but not great or revolutionary news. More of the same, not a turning of the tide.

Edited by Ben1445, 31 January 2020 - 10:05.


#46 Perfection

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Posted 31 January 2020 - 10:03

Aston Martin and Red Bull Racing to part ways after 2020 season 

 

https://redbullracin...tle-partnership



#47 TheGoldenStoffel

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Posted 31 January 2020 - 10:08

It would be nice to see these colors again  :love:

 

maxresdefault.jpg

 

I agree, an Aston Martin should be British Racing Green or some form of dark green but I fear they will go with that ugly neon yellow/greenish colour they've been using for their racing activities for the last couple of years though...



#48 lustigson

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Posted 31 January 2020 - 10:08

They will always be Force India in our hearts

 

They will always be Jordan in mine.   :clap:

 

Regarding the renaming of the team: Will Buxton appears to believe Aston Martin will only be title sponsor of the Racing Point team, just as they are with Red Bull, now. While this is certainly a possibility, it would mean that the Racing Point name remains on the grid for the foreseeable future.



#49 Ben1445

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Posted 31 January 2020 - 10:13

Aston Martin Racing Point F1 Team?

#50 Anja

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Posted 31 January 2020 - 10:14

Regarding the renaming of the team: Will Buxton appears to believe Aston Martin will only be title sponsor of the Racing Point team, just as they are with Red Bull, now. While this is certainly a possibility, it would mean that the Racing Point name remains on the grid for the foreseeable future.

 

1. That would be stupid. If Racing Point is a placeholder name why keep it?

2. Not sure where he's getting that from since the official documents say "Aston Martin Lagonda has entered into a legally binding termsheet under which the Racing Point F1 team will become the Aston Martin F1 works team with effect from the 2021 season." - really doesn't sound like just title sponsorship to me.


Edited by Anja, 31 January 2020 - 10:14.