This really winds me up. It seems to be the norm now, and I'm wondering how long it's been going on? There seems to be an increasing trend of teams updating the livery on all instances of their cars from the last few years.
I understand the need for a show car to display at events or in the store of a sponsor. It makes sense that this would need to reflect that year's livery and sponsorship but be an old chassis without an engine etc. But I have noticed this going on for a few years now, that even the examples of cars that the teams keep running have their livery updated.
Each year's livery and sponsorship combination is part of the team's history and tied to certain memories. I'm sure this is true for many fans' favourite teams and drivers. It is without doubt that a team would not update the livery on a 'historic' car of theirs from 20+ years ago - McLaren would not paint their 1989 car in papaya. So why do teams do it to their cars from the last 5 years? They might not be now, but one day those will be historic cars.
2009 Ferrari F60 in 2016 colours.