Every car manufacturer has been hit extremely hard by COVID-19, if you just have a look at car sales and how it went to a halt worldwide since march, those sales figures are extremely shocking and really unseen, the situation is far worse as in 2009-2010 for the automobile sector. And on McLaren: don't forget that they also depend on sales of their sportscars and that also came to a complete halt.
The problem with the market right now, in particular for the car market, is that even after the pandemic measures like staying home are releaved, that there is a huge amount of uncertainty.People who feel insecure or uncertain about their future will not make heavy investments and a car is a large investment for most people.
Many people who had planned to purchase a car this year will likely postpone that investment because they are uncertain of their financial future so they will either try to prolongue the life of their current car or look at a second hand car.
And then there are also the people who lost their job or are about to lose their job. There are independents, in particular the horeca sector (restaurants, café's, hotels) have been hit extremely hard with many of them facing bankruptcy who are in trouble and they're also not likely to invest in a new car considering their financial uncertainty. Someone who's just lost his job will also not buy a new car. That uncertainty will probably linger for years before the market recovers.
So this leads to car manufacturers selling far less cars as they had anticipated and once their factories are up and running again they will face overproduction (overproduction is a very typical problem of capitalism but in particular during a market depression) so no way that they can keep all their staff at full capacity because they'll be selling less cars so they have to produce less as a result.
They key for governments and trade unions right now is keeping these factories open whilst at the same time minimising redundancies.
It's going to be a social bloodbath and for manufacturers like Honda, Mercedes or Renault F1 is probably the least of their worries right now.
Edited by William Hunt, 23 May 2020 - 23:13.