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Passing off paid adverts as genuine articles


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#1 Burai

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Posted 24 September 2020 - 11:07

https://www.autospor...-team-1000th-gp

 

https://www.autospor...4-allwomen-team

 

Just a couple of examples of adverts for cigarettes and tyres masquerading as genuine news features but with absolutely no mention that they are "advertising features". I'm pretty sure it's against ASA regulations to be doing this and even if it wasn't, it doesn't make me feel particularly inclined to keep paying to access the content on this site if it can't be trusted.



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#2 Sterzo

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Posted 25 September 2020 - 12:24

https://www.autospor...-team-1000th-gp

 

https://www.autospor...4-allwomen-team

 

Just a couple of examples of adverts for cigarettes and tyres masquerading as genuine news features but with absolutely no mention that they are "advertising features". I'm pretty sure it's against ASA regulations to be doing this and even if it wasn't, it doesn't make me feel particularly inclined to keep paying to access the content on this site if it can't be trusted.

Seconded. I would have put it less politely.



#3 404KF2

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Posted 26 September 2020 - 06:20

Shabby, very shabby.



#4 Anders Torp

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Posted 09 October 2020 - 07:14

And another one:

https://www.autospor...?promobar_title

Embarrassingly poor standards at Autosport.

#5 proviz

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Posted 09 October 2020 - 07:27

This is probably what they must do because there's no way the ever diminishing circulation could otherwise be financially sustained.



#6 Anders Torp

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Posted 09 October 2020 - 08:30

This is probably what they must do because there's no way the ever diminishing circulation could otherwise be financially sustained.


Having ads masquerading as real content is an effective way of diminishing paid circulation even further. You’d think that they would want to avoid that.

#7 proviz

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Posted 09 October 2020 - 10:39

Having ads masquerading as real content is an effective way of diminishing paid circulation even further. You’d think that they would want to avoid that.

 

 

Sure, but the publisher likely accepts that diminishing circulation - at least for the print magazine - is inevitable, and therefore all kinds of partnerships are sought to keep the brand afloat. Just look at the content of Autosport's regular supplements.



#8 dau

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Posted 11 December 2020 - 16:20

Haven't been on the site for quite a while, but this is the new standard of motorsport journalism?

 

https://www.autospor...ilable-in-shops

 

Why stop there? There's place for an Amazon affiliate link below that ad.



#9 Myrvold

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Posted 11 December 2020 - 22:48

Well, if nothing else these are not Autosport Plus articles... I cannot remember when, might even be that I made thread in this very forum about it. When I was a plus-member, I remember seeing and "article", clearly a sponsored marketing piece - labeled as "Autosport Plus".

Not only was it an adticle, I bloody paid for it as well.

 

The "positive" here is that it's not a plus article, and I guess they don't count towards the random number of free articles a month either.

I say random number, because it seems to fluctuate between 1 and 3 free articles a month based on... whatever random algorithm. 



#10 Burai

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Posted 15 December 2020 - 16:04

FWIW I let my subscription lapse on Black Friday and I'm glad to see I wasn't being too hasty.



#11 Anders Torp

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Posted 21 December 2020 - 16:41

Wow, Autosport got their "hands on Logitech's latest racing wheel, which has the potential to be perfect for both first-time sim racers and experienced drivers looking for an affordable but quality upgrade."

 

https://www.autospor...?promobar_title

 

Sounds pretty good! Except that the "review" is not a review, it's an ad: "This article is bought to you by Logitech", it says discreetly below the text. Well, thanks Logitech.