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Passing off paid adverts as genuine articles


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#1 Burai

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Posted 24 September 2020 - 11:07

https://www.autospor...-team-1000th-gp

 

https://www.autospor...4-allwomen-team

 

Just a couple of examples of adverts for cigarettes and tyres masquerading as genuine news features but with absolutely no mention that they are "advertising features". I'm pretty sure it's against ASA regulations to be doing this and even if it wasn't, it doesn't make me feel particularly inclined to keep paying to access the content on this site if it can't be trusted.



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#2 Sterzo

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Posted 25 September 2020 - 12:24

https://www.autospor...-team-1000th-gp

 

https://www.autospor...4-allwomen-team

 

Just a couple of examples of adverts for cigarettes and tyres masquerading as genuine news features but with absolutely no mention that they are "advertising features". I'm pretty sure it's against ASA regulations to be doing this and even if it wasn't, it doesn't make me feel particularly inclined to keep paying to access the content on this site if it can't be trusted.

Seconded. I would have put it less politely.



#3 404KF2

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Posted 26 September 2020 - 06:20

Shabby, very shabby.



#4 Anders Torp

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Posted 09 October 2020 - 07:14

And another one:

https://www.autospor...?promobar_title

Embarrassingly poor standards at Autosport.

#5 proviz

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Posted 09 October 2020 - 07:27

This is probably what they must do because there's no way the ever diminishing circulation could otherwise be financially sustained.



#6 Anders Torp

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Posted 09 October 2020 - 08:30

This is probably what they must do because there's no way the ever diminishing circulation could otherwise be financially sustained.


Having ads masquerading as real content is an effective way of diminishing paid circulation even further. You’d think that they would want to avoid that.

#7 proviz

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Posted 09 October 2020 - 10:39

Having ads masquerading as real content is an effective way of diminishing paid circulation even further. You’d think that they would want to avoid that.

 

 

Sure, but the publisher likely accepts that diminishing circulation - at least for the print magazine - is inevitable, and therefore all kinds of partnerships are sought to keep the brand afloat. Just look at the content of Autosport's regular supplements.