59 replies to this topic

[Risil]

I think I owe you all an explanation for this one! Owing to peer pressure I've been looking at a lot of photos and results of Indycar races from the 1980s and I am regularly struck by the beautiful JPS-like livery of Arie Luyendyk. The black-and-gold livery was courtesy of Provimi Veal, an agribusiness that specialized in locking calves up in separate pens and feeding them a milk-and-supplements diet so they couldn't move around or forage much and thusly ruin the quality of the meat they yielded up.
 
Probably my mind fled from the grim business because instead of reflecting I started asking myself what other racing teams were sponsored by the meat industry. We can probably all think of beer, cigarettes, even dairy, chocolate and crisps, but meat specifically? I drew a blank.
 
Post your ideas below -- can be F1, stock cars, bikes, touring cars, range as widely as you like. For reasons I don't wish to understand, I am looking for an anatomy of meat money in racing. Please help!

[FLB]

Sadia, certainly (Brazilian poultry).

Smithfield

 

Sofina: https://www.sofinafo...com/our-brands/

[loki]

Justin Lofton’s racing career has been built by beef (it’s what for dinner...).  His family is big in the cattle business.  He’s in desert racing these days and doing well.  His primary sponsors are Fox shocks and Yokohama but he still rocks the #ahbeef marketing on the truck and suit. 

[jee]

In 2003 there was a VW Beetle entered into the Nürburgring 24h sponsored by BiFi (Brand is owned by Jack Link's today, known as "Peperami" in the UK) and its back then marketing brand "Zomtec". The Biodiesel powered car was entered into "alternaitve fuels" class and co-driven by german rapper and song writer Smudo.

 

 

Also famous at the Nürburgring is the "Frikadelli Racing Team", Sabine Schmitz was long term driver for the team. The team is sponsored by the team owners meat products company "Abbelen" and its livery features a meat ball (German: Frikadelle) on their car.

 

[Pete_f1]

The the Durex sponsored car that raced in the 70s or 80s count?

[maximilian]

[maximilian]

[maximilian]

[maximilian]

[YoungGun]

[Afterburner]

This thread isn't going to be complete without mention of Road America and its famous brats, especially those produced by Johnsonville, which has sponsored the bridge before the carousel as long as I can remember:



It says Johnsonville on the other side, I promise.

[Ross Stonefeld]

You guys are asleep at the wheel!

 

[Mat13]

BEST THREAD EVER! 😂

[midgrid]

 

(Ginsters make pasties, including meat ones, and similar items.)

[Ross Stonefeld]

 

[midgrid]

[midgrid]

[JacnGille]

They also have sponsored an Unlimited Hydroplane in the past.

[FirstnameLastname]

[68targa]

Does this count ?  

Unbranded but a nice cut !

 

[FirstnameLastname]

[Ross Stonefeld]

Larry Oberto was also a Grand-Am driver

Edited by Ross Stonefeld, 01 March 2021 - 18:44.

[YoungGun]

[Ross Stonefeld]

 
 

 

Underrated details

 

-David Hasselhoff was involved in this team

--Dude far left with a beeper(?) in 1986

[Aaaarrgghh]

The 1972 Brabham comes to mind.

 

Edited by Aaaarrgghh, 01 March 2021 - 20:46.

[Frood]

The first one that came to my mind for F1 was this from a few years ago:

 

 

Malbuner Power Slice. Great name. Appears to be some sort of salami-biscuit sandwich deal.

 

 

Here's a picture of Monisha Kaltenborn and a man who, for all intents and purposes, is Mr. Malbuner. Ostensibly she has just signed Mr. Malbuner (and likely a Power Slice itself) for a seat at Sauber, circa 2015.

Edited by Frood, 01 March 2021 - 20:46.

[Myrvold]

"Pork"

 

"The Other White Meat". Not exactly the best tagline?

[PayasYouRace]

 

 

 

Who exactly paid for "Pork" sponsorship? Presumably not the pigs.

[Anja]

The Big Pork, obviously. 

[Frood]

Not forgetting, of course, anything that Ricardo Gelael has put money into via his son:

 

 

[PayasYouRace]

The Big Pork, obviously. 

 

But they had so many options to choose from.

[YoungGun]

"Where's the Beef" and "We have the meats" are two others.

[ARTGP]

I give you, Arch car:

 

[Jim Thurman]

"The Other White Meat". Not exactly the best tagline?

 

That was the American Pork industry slogan from the late 70s/early 80s onward, brought about by concerns over a "red meat" based diet. Striving for lower fat pork, they chose to market it as a "healthy" beef alternative, aligning pork alongside chicken - "the white meat" 

 

I figured others would come up with them, so didn't name the many in NASCAR. Good to see many have been named 

 

I'll add Dinner Bell meats (sponsored Greg Sacks and others in NASCAR). The World of Outlaws has long had "The Meat Packers" car, sponsored by a meat packing company.

 

I'll also add Oberto originally was involved in motorsports as a hydroplane sponsor, back in the 1970s.

[SenorSjon]

Does this count ?  

Unbranded but a nice cut !

 

 

 

It won Le Mans in 2018 in GT Pro

 

https://ferdinandmag...le-mans-24-hour

[midgrid]

Coincidentally I read in last week's national section of Autosport about the recent passing of a club racer who drove with a toy pig mascot strapped to the rear of his car.

[Afterburner]

Maybe these commercials weren't so memorable after all!

[paulb]

OP of the “Worst Driver’s Suit” topic.

[krapmeister]

World's fastest Meatloaf

 

 

https://www.motorspo...a-event/130907/

 

https://dragracingon...8-sonoma-3.html

 

If you can find one, you can even buy your own scale model of this iconic moment in motor racing sponsorship:

 

Edited by krapmeister, 02 March 2021 - 10:35.

[Beggysmalls]

We have the local ledgends beef jerky car in supercars at the moment

https://www.supercar...-local-legends/

[boomn]

The the Durex sponsored car that raced in the 70s or 80s count?

Then the Ueno Clinic McLaren F1 GTR must count too!

[jimclark]

The the Durex sponsored car that raced in the 70s or 80s count?

'Don't see why not.......my choice of sausage encasement........

[Dmitriy_Guller]

The RHR/Andretti ads are very memorable for their groan-worthy puns, but for the life of me I couldn't remember what they were advertising.  I just forgot again, even though I just watched the ad a couple of minutes ago in the embedded link.

[StraightEdge]

[StraightEdge]

HR Livestock on Danny Roth World of Outlaw car

[StraightEdge]

this fame car in the early 80s

[Imperial]

William Storey insists he is coming back to F1 as a team owner. He happens to be a Director of Wolf Jerky these days, amongst all the other shelf-buckling products he is involved in (sarcasm). so we may be mere days or weeks away from our next single-seater meat-billboard!

[PayasYouRace]

OP of the “Worst Driver’s Suit” topic.

You mean the “Best Driver’s Suit” topic.

[Henri Greuter]

How about hog breeder JC Agajanian in AAA and USAC after the war?

 

Granted, his cars were most often sponsored by other, most ofte automotive related products and carried entry names accordingly. But his cars always carried a pig decal somewhere on the car in recognition of his relation with hog breeding.

[pacificquay]

I remember at the time being confused/bemused/surprised at this car not actually having the word McDonald’s on it anywhere