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F1 Media - Launch coverage


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#1 f1rules

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Posted 09 February 2022 - 23:17

What on earth is going with basicly all f1 media. To jump on red bulls band wagon, and say its a rb18 launch in your headlines all the way around on your different channels. Sky, Autosport, Amus …. Come on wtf. Are you guys kidding us. Its one thing rb thinks its audience is stupid. But that all you, so called profesional media follow the same path 🤮🙄 could you simply not call it for what it is. A Sponsor event with absolute NO connection to the rb18

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#2 MKSixer

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Posted 10 February 2022 - 00:02

No surprise.  The non-reporting on the AD debacle this far in is indicative of their lack of integrity.  



#3 r4mses

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Posted 10 February 2022 - 00:23

It's just as jaw dropping that those incompetend nuts at Liberty don't manage to set up a proper launch event for all teams. Fiddeling with all kinds of things but they don't get the basic **** done. One of the most anticipated launch season in years and they don't make anything out of it. Utter incompetence on full display.



#4 JimmyClark

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Posted 10 February 2022 - 00:44

The Race's podcast was pretty scathing of it, to be honest.

#5 f1rules

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Posted 10 February 2022 - 07:08

just to highlight a few of the many

 

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#6 Ali_G

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Posted 10 February 2022 - 11:52

It’s disappointing that reputable publications are simply towing the line that this is the new car. Are they afraid that team access will be cancelled unless favourable stories are published?

#7 TheAviator

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Posted 10 February 2022 - 12:04

just to highlight a few of the many

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Embarassing.

And then they will waste half a year explaining how this was the car but not THE car to people watching and saying "WTF this is different car!?"

#8 JimmyClark

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Posted 10 February 2022 - 12:06

Embarassing.

And then they will waste half a year explaining how this was the car but not THE car to people watching and saying "WTF this is different car!?"


But how many casual fans, who the media pander to, will actually notice?

#9 krapmeister

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Posted 10 February 2022 - 12:13

It's just as jaw dropping that those incompetend nuts at Liberty don't manage to set up a proper launch event for all teams. Fiddeling with all kinds of things but they don't get the basic **** done. One of the most anticipated launch season in years and they don't make anything out of it. Utter incompetence on full display.

 

Obviously they haven't worked out how to monetise it yet, so aren't focused on it. Once they do however you can bet they will make a big deal out of it :)

 

It’s disappointing that reputable publications are simply towing the line that this is the new car. Are they afraid that team access will be cancelled unless favourable stories are published?

 

Tbh they are probably more afraid that reporting a 'sponsor launch/livery reveal' rather than a 'new car' will result in less clicks/page views...



#10 JimmyClark

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Posted 10 February 2022 - 12:21

Obviously they haven't worked out how to monetise it yet, so aren't focused on it. Once they do however you can bet they will make a big deal out of it :)

 

 

Liberty do want it, and probably know what it will look like, but the teams want their day in the sun - F1 tried to make it happen in 2018 but didn't get any support. Why do you think teams make sure they don't launch on the same day as others these days? They have whole social media trends planned out, and doing it on the same day as 9 other teams will just water that down. 


Edited by JimmyClark, 10 February 2022 - 12:23.


#11 Stephane

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Posted 10 February 2022 - 12:33

Liberty wants Bahreïn test session to be the event that launches the season, that's all.

#12 TheAviator

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Posted 10 February 2022 - 12:34

But how many casual fans, who the media pander to, will actually notice?

Not many for sure but its still complete opposite where sport is going for.

You had suggestion to show of every new part on the car to the fans before weekend, but on the other hand you have dummy cars by FIA getting bought by teams and presented as their new cars.

Part of charm of these pre testing presentation is to have analysis and some buzz regarding different directions they went with car but this is just weird.

"Hey guys on 10th of Feb please join to see RB18, our new 2022 challanger"

*Actually not a car at all, just dummy car of what you have been looking at for 2 years now

#13 Secretariat

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Posted 10 February 2022 - 12:43

There was a time car launches were a pretty extravagant affairs then became less so and more casual and in some cases basically non-existent in terms of an event. If a recall correctly, which I might not, there was criticism that they were wasteful. The tide always shifts, so making car launches a very big thing is in fashion again. Whether Liberty helps the teams re-organize things to help each team have their day in sun is up to them, but in this case I would put criticism towards the teams and not Liberty. As for the media specifically, I just think it is sloppy.

 

EDIT: If Liberty was to help organize something, a 3 day event window would be the way to do it in my opinion. Call it whatever but it would be one big party instead of a bunch of small ones.


Edited by Secretariat, 10 February 2022 - 13:03.


#14 Jellyfishcake

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Posted 10 February 2022 - 12:49

The Race podcast called them out on it, they were not impressed either, "it should have been called a sponsorship reveal" and they did it to get eyes on that, 

also calling out the fact RB promoted it as a fan engaged event too 



#15 Burai

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Posted 10 February 2022 - 13:07

Felt sorry for Gary Anderson having to earnestly analyse and describe a show car as if it were real to make his word count.



#16 MichaelPM

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Posted 10 February 2022 - 13:36

There's a very simple explanation for this, but everyone has it wrong.

Ferrari had to use an old uncompetitive engine for 2020 after being found using a dodgy cheat.

Redbull has to use the FIA show car for 2022 as part of the deal that lets Max keep the dodgy championship.

:stoned:



#17 Ruusperi

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Posted 10 February 2022 - 14:03

We need a comeback by Spice Girls :clap:

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18.jpeg


Edited by Ruusperi, 10 February 2022 - 14:05.


#18 mcjohnson

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Posted 10 February 2022 - 14:06

Is Lawrence Stroll a robot?? Siri seems more human…

#19 Boing 2

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Posted 10 February 2022 - 14:57

Has anyone done a launch date thread? I keep getting surprised by launches out of thin air....



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#20 Cornholio

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Posted 10 February 2022 - 18:07

We need a comeback by Spice Girls :clap:

C5bPOVNWYAENBRB.jpg

 

 

While launches in general were more extravagant at that time yeah, I think that one in particular pushed the boat out by very deliberate design. The McLaren-Marlboro association was about as iconic in motorsport as you can get, so they wanted something really over the top for their new colour scheme and sponsor to help break with that.

 

And crazy to think one of their future husbands was an anonymous F3000 backmarker at the time  :drunk:



#21 loki

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Posted 13 February 2022 - 03:02

I didn’t know Beckham was in F3000…



#22 Nobody

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Posted 13 February 2022 - 03:33

We need a comeback by Spice Girls :clap:
C5bPOVNWYAENBRB.jpg
18.jpeg

body language tells me David is got the scraps that night...

Edited by Nobody, 13 February 2022 - 03:34.


#23 FirstnameLastname

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Posted 13 February 2022 - 07:07

Felt sorry for Gary Anderson having to earnestly analyse and describe a show car as if it were real to make his word count.


I wasn’t sure he quite understood what was going on :lol: it was like he’d filed his report and then someone whispered in his ear that he’d wasted his time

Kept repeating ‘can only review what’s put in front of me’… nobody cares about an analysis of the showcar :lol:

#24 WouterF1

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Posted 13 February 2022 - 08:30

Has anyone done a launch date thread? I keep getting surprised by launches out of thin air....

Car Launch Data
February 4 - Haas VF-22
February 9 - Red Bull Racing RB18
February 10 - Aston Martin AMR22
February 11 - McLaren MCL36
February 14 - AlphaTauri AT03
February 15 - Williams FW44
February 17 - Ferrari F1-75
February 18 - Mercedes W13
February 21 - Alpine A522
February 27 - Alfa Romeo C42



#25 IrvTheSwerve

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Posted 13 February 2022 - 08:32

I didn’t know Beckham was in F3000…

Nah, it was Eddie Murphy.

 

(I know that Mel B didn’t marry him but I just love the image of him driving in F3000 lol)