86 replies to this topic

[Goron3]

Hearing from a friend at McLaren that the team are about to announce a huge sponsorship deal with a US company (I've been told it's Google).

[danmills]

Yep just confirmed on Sky. That's quite a big deal.

[danmills]

http://news.sky.com/...evival-12567628

Edited by danmills, 16 March 2022 - 14:07.

[cbbcisace]

That’s a huge deal!

[Oblivion]

Out-effing-standing, if I may...

[pup]

It's true, the car shows up with a green livery on my iPhone now.

[jimjimjeroo]

im interested in "third US GP in Las Vegas"  how have i missed that

[owenmahamilton]

http://news.sky.com/...evival-12567628

 

It seems a bit strange that no other websites are mentioning this.

[onewingedangel]

Love the wheel covers 😂

McLaren (@McLarenF1) Tweeted:
McLaren Racing announces a major multi-year partnership with @Google, featuring @Android and @GoogleChrome, as an Official Partner of the McLaren Formula 1 Team and McLaren Extreme E Team from 2022. https://twitter.com/...i2h1iNQf7QYQ7Hw

Edited by onewingedangel, 16 March 2022 - 16:35.

[ConsiderAndGo]

Huge for Mclaren, but now easily the worst looking car on the grid. By a landslide.

Edited by ConsiderAndGo, 16 March 2022 - 16:53.

[pup]

The wheel covers are slick, but the logo is a bit trash, imo.  Prime placement though, and a curious lack of BAT branding in that photo.  

Edited by pup, 16 March 2022 - 16:45.

[pup]

McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022.

The partnership will bring the best of Google products to McLaren to provide a more seamless technology experience across devices. Throughout the season, McLaren will use 5G-enabled Android devices and Chrome browser across its operations during practice sessions, qualifying and races to support the drivers and team, with the goal of improving on-track performance.
Android and Chrome branding will be carried on the engine cover and wheel covers of the MCL36 Formula 1 race cars, and on the helmets and race suits of McLaren Formula 1 drivers Lando Norris and Daniel Ricciardo from the 2022 Formula 1 season.

Meanwhile, Google branding will also be visible on the Number 58 McLaren MX Extreme E race car, and on the race suits of McLaren MX Extreme E drivers Emma Gilmour and Tanner Foust from the 2022 Island X Prix.
 
Zak Brown, CEO, McLaren Racing, said: “We are absolutely delighted and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world. By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance. We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.

Nicholas Drake, VP of Marketing, Google, said: "McLaren Racing represents the very best of what's possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google. We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimize McLaren's race day performance."

[ARTGP]

Nice deal, but that livery.....kill it with fire.

[cbbcisace]

The wheel covers are slick, but the logo is a bit trash, imo. Prime placement though, and a curious lack of BAT branding in that photo.

Any new partnership they announce BAT is never in it, has been the case since the start.

[f1rules]

Now we know why the livery was tweaked maybe :-)

[aray]

Man, that android logo kills everything.

Otherwise good news. 

[pup]

Now we know why the livery was tweaked maybe :-)

Yep, bad as it is, that logo would look 100x worse against blue. Would be better against the orange though, imo.

Edited by pup, 16 March 2022 - 17:06.

[pup]

I usually keep out if livery arguments, and my first opinion of this year’s was ‘meh, but not awful’. But man, the Bahrain livery tweaks are really grating to my eyes. Way too much going on there.

[pacificquay]

A few years ago people on this thread were complaining about there not being enough logos. Now they’re complaining about what the logos are. Could be worse, think BWT Alpine…

[SparkPlug86]

It could be worse, but honestly... I don't care as along as it's quick. It'll become beautiful then lol.

 

Great news on Google tho!

[cbbcisace]

Man, that android logo kills everything.
Otherwise good news.

As bad as huski Chocolate being red on the rear wing used to be?

[chhatra]

The wheel covers are slick, but the logo is a bit trash, imo.  Prime placement though, and a curious lack of BAT branding in that photo.  

 

God I hope it’s quick. Cheapest and ugliest looking car on the grid by miles….

[pacificquay]

I don’t think it looks cheap and ugly at all, it’s a contemporary design, incorporating nods to historic colours and full of premium brands.

[BertoC]

If its fast it will become beautiful

[chhatra]

I don’t think it looks cheap and ugly at all, it’s a contemporary design, incorporating nods to historic colours and full of premium brands.

Premium brands? 

[onewingedangel]

Hard to judge the relative size of the deal from it's placement on the partners list as Android and Chrome have their own entries.

[TheAviator]

Top work by Zac and team, really good that big companies are back with F1 and see it as viable marketing platform after years of stagnation. And to get Google on board? Great stuff!

As for livery...Sorry Macca fans, but this is horrid. It looks like "clownmobile".

[Mc_Silver]

Zak is doing wonders yet again. Luring such a big company like Google as an official partner is pretty cool.

BTW, livery looks great on track.

Edited by Mc_Silver, 16 March 2022 - 18:37.

[Quickshifter]

Having a marquee name like Google on the car is a huge statement from Mclaren.

[se7en_24]

Premium brands? 

Which of those brands are not premium? I don't know them all, but Google, Hilton Hotels, Richard Mille, Gulf and Webex surely are premium.

Edited by se7en_24, 16 March 2022 - 19:14.

[r4mses]

Good thing is, there're hardy any logos out there to make the livery look even worse.

[Clrnc]

That's huge. 

 

Now we know why they tweaked the livery

[Risil]

Major coup for Zak Brown, and F1's owners, to be honest.

[Beri]

Nice deal, but that livery.....kill it with fire.

And pour sulfuric acid over it afterwards.

[Beri]

Major coup for Zak Brown, and F1's owners, to be honest.

About liveries, some way, I still need to get used to your new Avatar ;)

[F1 Mike]

I like the livery, you can't mistake it for any other 🙂

[ColeTrickle44]

Love mclaren, unbelievable deal.. it’s not improved the livery in any way but who cares really.

I think they will amend that as the season goes on

I’d maybe transpose the scheme.. reduce the blue to a few flashes

Edited by ColeTrickle44, 16 March 2022 - 19:59.

[jannyg]

Zak Brown has done a tremendous job with the commercials at Mclaren 

[flyboym3]

Zak must be selling the space cheap it's not mormal. I know they are desperate for cash, having to sell and rent back their own factory.

[yolo]

Congrats to McLaren. Will be interesting to see the financial details behind the deal. McLaren has been successful at securing new sponsorships, but those have generally been partnerships with limited monetary value to McLaren.

[FullOppositeLock]

God I hope it’s quick. Cheapest and ugliest looking car on the grid by miles….

The quicker it is, the more you will have to watch the livery ;)

[Nobody]

Zak must be selling the space cheap it's not mormal. I know they are desperate for cash, having to sell and rent back their own factory.

Yeah they're basically Marussia but with a car brand attached

[Fastcake]

That android logo is absolutely hideous, but whatever more cash for McLaren. 

 

Which of those brands are not premium? I don't know them all, but Google, Hilton Hotels, Richard Mille, Gulf and Webex surely are premium.

Google isn't really premium in terms of being an upmarket brand, but it is in the way of being a big credible corporation that can encourage others to be involved.

[gowebber]

Massive deal, well played Zak! So much for people complaining McLaren lacking a big sponsor. Knocked it out of the park on this one. As for the livery it always looks worse in photos, on track the car looked pretty nice imo.

[ColeTrickle44]

Congrats to McLaren. Will be interesting to see the financial details behind the deal. McLaren has been successful at securing new sponsorships, but those have generally been partnerships with limited monetary value to McLaren.

Hmm not sure about that .. reported they have quadrupled sponsorship income to over £100million..

[Beri]

Hmm not sure about that .. reported they have quadrupled sponsorship income to over £100million..

Some big fish they got. R.J. Reynolds, Coca Cola, Google..

Edit: I stand corrected

Edited by Beri, 16 March 2022 - 21:09.

[pacificquay]

What people miss is that it is surely better to bring in £100 million like this from a portfolio of sponsors than having one big title sponsor dominate. It makes your income much less dependent on the whims of one boardroom.

[GlenWatkins]

Yup, just like with an investment portfolio it's best to diversify.

[Heyli]

Great news. Hope we are soon talking about the top 4 teams instead of the top 3!

[yolo]

Hmm not sure about that .. reported they have quadrupled sponsorship income to over £100million..

Sure, across a dozen or so sponsors. Meanwhile RB’s Oracle deal is worth nearly as much as all of those combined. That’s what I wanted to reference. McLaren went for quantity here.

There’s no right or wrong way. Sponsor interest is directly correlated to performance so both methods are fine as long as you perform.