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Honda return to F1… as track sponsor


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#1 FirstnameLastname

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Posted 17 May 2022 - 14:27

https://www.motorspo...-prix/10305847/

So they still see value in F1 - and undoubtedly regret their latest poorly timed withdrawal.

Rumours are they’ll return for the next set of regs already - which makes sacrificing the glory/press of their current Redbull Powertrains setup even stranger.

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#2 Risil

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Posted 17 May 2022 - 15:28

I like track sponsors that have a connection to the circuit. Whether that's major Japanese companies for Suzuka or odd and highly specific luxury brands for Monaco. Reinforces a sense of place. Good.



#3 F1 Mike

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Posted 17 May 2022 - 16:29

The whole thing is very odd! The pumped so much into achieving success and aren't getting full credit for their current winning performances.

It's sad that the decisions at the very top of the company are making them look rather foolish when the racing people are proudly and successfully achieving their goals.

#4 BRK

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Posted 17 May 2022 - 17:12

Sponsoring a single grand prix would be an order of magnitude below the costs of developing and supplying engines to a front running F1 team, I guess, plus nowhere near as much risk to reputation. 

 

I agree their relationship with F1 is rather confusing, though. 



#5 Lerdes

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Posted 17 May 2022 - 17:25

I will never understand Honda... Never.

#6 owenmahamilton

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Posted 17 May 2022 - 17:36

Is it really that surprising, seeing as they own the Suzuka circuit?



#7 BRG

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Posted 17 May 2022 - 19:21

Is it really that surprising, seeing as they own the Suzuka circuit?

Where they will hold the Formula One HONDA Japanese Grand Prix.  

 

As opposed to those seasons supporting Red Bull-Honda.  Although that was better than the Red Bull-Renault years



#8 F1 Mike

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Posted 17 May 2022 - 23:52

Sponsoring a single grand prix would be an order of magnitude below the costs of developing and supplying engines to a front running F1 team, I guess, plus nowhere near as much risk to reputation.

I agree their relationship with F1 is rather confusing, though.


If it was a money thing then why not simply do a monetary deal for engine supply? That's basically what they've done already anyway, but with very little brand exposure. None of it makes any sense

#9 Nova

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Posted 18 May 2022 - 04:35


Rumours are they’ll return for the next set of regs already - which makes sacrificing the glory/press of their current Redbull Powertrains setup even stranger.

What rumors? Sounds improbable.



#10 BRG

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Posted 18 May 2022 - 08:10

What rumors? Sounds improbable.

All of Honda's motorsport strategies are improbable.  It is amazing they have had so much success in the sport.



#11 Ferrim

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Posted 18 May 2022 - 08:57

Honda - kinda, sorta, but not completely withdrawing from F1, and then coming back after a couple of years, since 1992.



#12 SophieB

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Posted 18 May 2022 - 10:42



I like track sponsors that have a connection to the circuit. Whether that's major Japanese companies for Suzuka or odd and highly specific luxury brands for Monaco. Reinforces a sense of place. Good.

 

That company that starts with a Z whose name I suddenly can't remember!

 

e. It's NOT 'Zapruder', brain - stop suggesting that.



#13 FLB

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Posted 18 May 2022 - 10:46

That company that starts with a Z whose name I suddenly can't remember!

 

e. It's NOT 'Zapruder', brain - stop suggesting that.

Zepter.

 

https://www.zepter.com/

 

f1-monaco-gp-2018-max-verstappen-red-bul


Edited by FLB, 18 May 2022 - 10:50.


#14 Risil

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Posted 18 May 2022 - 10:48

And that great newspaper, The European



#15 SophieB

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Posted 18 May 2022 - 10:53

Thanks, FLB - that was the mental equivalent of taking off tight shoes.



#16 Beri

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Posted 18 May 2022 - 11:02

And that great newspaper, The European


Or having multiple Tobacco sponsors lining the track. Like Marlboro and Gauloises in 2002.

#17 Risil

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Posted 18 May 2022 - 11:05

Kremlyovska Vodka! When we did the 1996 Monaco GP re-run during lockdown I was obsessed with what the strange unfamiliar Russian hoardings around the Swimming Pool complex were advertising.



#18 absinthedude

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Posted 18 May 2022 - 11:06

I will never understand Honda... Never.

 

 

They are Japanese. Will any Westerner who hasn't spent time immersing themselves in Japanese culture ever understand them? Nope. 

 

That doesn't make them wrong. Just baffling to most of us. 



#19 absinthedude

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Posted 18 May 2022 - 11:07

Kremlyovska Vodka! When we did the 1996 Monaco GP re-run during lockdown I was obsessed with what the strange unfamiliar Russian hoardings around the Swimming Pool complex were advertising.

 

 

They had a wonderful ad campaign in the UK fronted by Charles Grey...."Kremlyovskaya Vodka - it's good character building stuff!"



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#20 absinthedude

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Posted 18 May 2022 - 11:09

Honda - kinda, sorta, but not completely withdrawing from F1, and then coming back after a couple of years, since 1992.

 

The only time they didn't do this was the 1970s



#21 Jones Foyer

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Posted 18 May 2022 - 13:46

The business is selling vehicles and the electric car platform shift is a huge investment and manpower focus. This has been explained over and over again. Putting their name on a race is pennies. Currently they still get the insider credit for the engines without having to pay for it like last year. The reporters still call it a Honda engine or an engine supplied by Honda, so it nearly ends up being free advertising.

#22 F1 Mike

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Posted 18 May 2022 - 16:08

The business is selling vehicles and the electric car platform shift is a huge investment and manpower focus. This has been explained over and over again. Putting their name on a race is pennies. Currently they still get the insider credit for the engines without having to pay for it like last year. The reporters still call it a Honda engine or an engine supplied by Honda, so it nearly ends up being free advertising.


But as has been explained by red bull, the manpower focus hasn't been taken away from the engine program. They still have all the same guys at their disposal.

#23 Beri

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Posted 18 May 2022 - 19:52

That company that starts with a Z whose name I suddenly can't remember!

e. It's NOT 'Zapruder', brain - stop suggesting that.

I've just stumbled upon this picture that I simply could not not post.. that, for you, murky trackside sponsor with an even murkier, back then for me, sponsor on the car. Both sponsors who actually were title sponsor via a shared title sponsorship at that team.

F1.png