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Jaguar 2025 - design by gobbledygook


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#1 mariner

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Posted 29 June 2022 - 13:49

Another slight rant I am afraid but in world where classic cars are very popular and Jaguar has a stellar history of beautiful and exciting cars thanks to Sir William Lyons, Ian Cullum and Geoff Lawson this  explanation of Jaguar's plans for a 2025 electric future is rather depressing, -  to me at least.

 

https://www.autocar....e-future-jaguar

 

Putting aside the actual plans his tortured use of English is painful!.

 

As "curating the journey" seems so important to him maybe a highly paid gig for motor history authors like Doug?


Edited by mariner, 29 June 2022 - 13:51.


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#2 Ben1445

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Posted 29 June 2022 - 13:57

I've been somewhat looking forward to it myself, and still think that after reading the article. 

 

What's led you to your differing opinion? 



#3 68targa

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Posted 29 June 2022 - 15:20

Does this mean they won't be making any more C-Type continuations or is Jaguar Classic curating a different journey ?
 



#4 D-Type

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Posted 29 June 2022 - 18:43

Does this mean they won't be making any more C-Type continuations or is Jaguar Classic curating a different journey ?
 

More to the point, does it mean they won't take legal action against those who do?



#5 10kDA

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Posted 29 June 2022 - 18:51

I believe what he said in MarketingSpeak is the door is not closed on C-Type continuations but they won't be making any more with V8s. Get yours! Before they're gone! :yawnface: