17 replies to this topic

[juicy sushi]

https://www.tottenha...with-formula-1/

TL;DR:

F1 are sponsoring an electric go-kart track underneath the Spurs stadium. I mean, as a Spurs fan I am totally ok with taking Liberty’s cash to buy Harry Kane a new pair of shoes…

Edited by juicy sushi, 28 February 2023 - 11:40.

[Ben1445]

Ah, Motorsport and Association Football...

 

...Immediately thinking of Superleage Formula and that Newcastle United sponsored Lister Storm in FIA GT from the late 90s. 

 

The electric go-kart rack in the stadium is cool enough, but not unique. There's one of those under Manchester Victoria train station. Among others. 

 

What is more unique, though, is an F1 talent pool link up with said electric karting facility for future driving and engineering talent. Sounds like something Formula E should/could have been doing to be perfectly honest. 

Edited by Ben1445, 28 February 2023 - 12:59.

[juicy sushi]

Ah, Motorsport and Association Football...

 

...Immediately thinking of Superleage Formula and that Newcastle United sponsored Lister Storm in FIA GT from the late 90s. 

 

The electric go-kart rack in the stadium is cool enough, but not unique. There's one of those under Manchester Victoria train station. Among others. 

 

What is more unique, though, is an F1 talent pool link up with said electric karting facility for future driving and engineering talent. Sounds like something Formula E should/could have been doing to be perfectly honest. 

Yeah, it's a missed opportunity for Formula E, but their marketing team is probably too small to pitch this kind of stuff.  Alternatively, Spurs could very well have pitched this to F1.  The karting track might have been already on the cards, and Tottenham Hotspur might have thought this could be a quick way to get a publicity splash and a little bit of cash to cover construction costs.

[Calum]

Ah, Motorsport and Association Football...

...Immediately thinking of Superleage Formula and that Newcastle United sponsored Lister Storm in FIA GT from the late 90s.

The electric go-kart rack in the stadium is cool enough, but not unique. There's one of those under Manchester Victoria train station. Among others.

What is more unique, though, is an F1 talent pool link up with said electric karting facility for future driving and engineering talent. Sounds like something Formula E should/could have been doing to be perfectly honest.

There used to be electric go-karting inside the lower level of Stadion Energa in Poland. I don’t know if it’s still there tbh.

(It also has petrol karts on a track set-up in the carpark next to it. Pretty good fun!)

[JimmyClark]

Fellow Spurs fan here. Can't see much wrong with this - gives Spurs and F1 a little extra publicity and generates some extra income. 

 

Hopefully there can be an F1 All Stars vs Tottenham pre season friendly. 

[midgrid]

[mclarensmps]

Bold move for the actual sport (rather than a team) inking such a polarizing deal. 

[Spillage]

Electric karts are nowhere near as much fun as petrol ones. I'm sorry.

[Beamer]

Electric karts are nowhere near as much fun as petrol ones. I'm sorry.

Thats not exactly the point here now is it?

Why would f1 spend money on a carting track beneath a football stadium in the uk to 'develop an f1 talent pool'.

Going on a few laps with an per hour rented electric cart develops an f1 talent pool? Or are they giving away full cart seasons in the real carting world?

[Ben1445]

I think it is very much a question mark as to whether it will just be an F1-branded casual attraction and the ‘talent pool’ in the press release is just marketing vapourware, or if there’s actually some intent to actively to leverage the F1 connection to make it more than your average arrive-and-drive…

I can’t blame anyone for suspicion of it being mostly the former.

(Also electric karts are fantastic fun, imho)

Edited by Ben1445, 28 February 2023 - 15:36.

[Beamer]

On 2nd thought: nowhere in the press release it's made clear who paid who for what. Might just as well be TH paying F1 for use of F1 branding.

That's my bet. Just mktg.

[JimmyClark]

Bold move for the actual sport (rather than a team) inking such a polarizing deal. 

 

I can hardly see Lewis Hamilton retiring from F1 as he, an Arsenal fan, is disgusted by the sport linking up with Spurs. 

[juicy sushi]

On 2nd thought: nowhere in the press release it's made clear who paid who for what. Might just as well be TH paying F1 for use of F1 branding.

That's my bet. Just mktg.

I think it's not that, given that F1 is branding a Spurs property, rather than Spurs branding an F1 property.  Also, Tottenham Hotspur are not a club that generally spend money to do cross-promotion, so I can't see where the upside would be for them to pay F1 to brand their go-kart track.  They are going to do the track, regardless, so I think F1 is paying Spurs to brand the track.  Quite probably at a very nominal level.  The talent pool thing is probably nonsense, but you never know how they'd work the promotion into their local work with their foundation.  I could see them partnering with a local career college for some kind of EV mechanics training (maintaining the karts) and then getting local schools involved as some kind of driving thing that goes nowhere but sounds nice.

[Sterzo]

I can hardly see Lewis Hamilton retiring from F1 as he, an Arsenal fan, is disgusted by the sport linking up with Spurs. 

It's a good job that it's Spurs, not Crystal Palace, whose ground is in Croydon, where he cannot tread.

[juicy sushi]

You know, if someone can persuade Daniel Levy to spend just a little bit more, you could maybe squeeze out a permanent London home for Formula E...

 

 

Ok, not really, but still, a man can dream...

[BRG]

You know, if someone can persuade Daniel Levy to spend just a little bit more, you could maybe squeeze out a permanent London home for Formula E...

 

Even an underground kart track beneath the Spurs stadium would be an improvement on ExCel.

[mclarensmps]

I can hardly see Lewis Hamilton retiring from F1 as he, an Arsenal fan, is disgusted by the sport linking up with Spurs. 

Don't see what he's got to do with it anyway!

[Beri]

Somehow I get Bercy vibes reading this. I dont know why.