As social media didn't exist at Henry Ford's time Tesla must be the most discussed auto company ever. Most of the talk is of how "radical, revolutionary, paradigm breaking " etc Tesla is.
I am not so sure, maybe Tesla is just like Henry Ford's Model T company and Nordhoff’s ' post WW2 Volkswagen. By that I mean Henry had just one factory, very vertically integrated making one product in "any colour you liked as long as its black”.
Nordhoff’s VW similarly had just Wolfsburg, huge and self-contained, making just the Beetle.
Tesla had only on factory for its first seven years and , putting aside the now low volume S makes , really on one model the 3 - I believe the Y is just a higher shell on the same platform.
Tesla has spent huge amounts on its production plants and it makes a lot in house, casting its own subframes and making its batteries. It emphasises focusing on value engineering snd component/ assembly simplification - sounds like Ford/GM/ Toyota until 15 - 20 years ago. It also has very limited colours white, blue, red. black and maybe grey?).
Like Henry Ford Tesla has cut prices to boost volumes something most OEM’s abandoned years ago .
So, I wonder if a lot of Tesla' success isn't revolution but sticking to the knitting the way legacy OEM's did before multi factories, multi products and multi colours ?