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LVMH - F1's BILLION DOLLAR sponsorship deal!


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#1 Ellios

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Posted 09 October 2024 - 15:46

Courtesy of Kym Illman

 

Interesting changes ahead. Big money as well. 

 



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#2 LolaB0860

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Posted 09 October 2024 - 15:52

I wouldn't count on changes being 'interesting', but with that price tag they're gonna blow MSC Cruises, Heineken and Crypto.com out of the water in terms of CGI billboards



#3 Beri

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Posted 09 October 2024 - 16:32

Somehow, and yes call me mad, a billion dollar deal don't sound that much in terms of reach, viewership, longevity of the season as well as the length of the deal and the multiple brands involved.

#4 George Costanza

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Posted 09 October 2024 - 16:38

A billion isn't that much at all.. Given how much Bernie Ecclestone was making from 1992-2002.

For example Bernie was making 45 million in 1993 alone... He was the highest paid CEO in England.Tobacco sponsors put billions in F1.

Edited by George Costanza, 09 October 2024 - 16:44.


#5 PayasYouRace

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Posted 09 October 2024 - 17:05

Can someone please explain what it is for those of us who don't want to watch an 8 minute video?



#6 Stephane

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Posted 09 October 2024 - 17:29

I guess tag Heuer is replacing Rolex

#7 jonpollak

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Posted 09 October 2024 - 17:40

Alert the media.. there are deals made in F1!!!

zzzzzzz.
Jp

#8 Francesc

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Posted 09 October 2024 - 17:40

So Liberty won't complain anymore about Monaco being full of Tag Heuer banners.

#9 loki

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Posted 09 October 2024 - 17:43

Can someone please explain what it is for those of us who don't want to watch an 8 minute video?

Big dollar high end conglomerate.  In addition to TAG they have Celine, Fendy, Dior and many others.

 

tl;DR. Mo money, mo ads.

 

https://www.motorspo...ock and beyond.



#10 mclarensmps

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Posted 09 October 2024 - 17:44

So we're basically going back to the F1 sponsors from the 90s?



#11 Maustinsj

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Posted 09 October 2024 - 17:48

Can someone please explain what it is for those of us who don't want to watch an 8 minute video?

 

LVMH own loadsa companies including Tag Heuer, Moët & Chandon, Louis Vuitton and other brands we can't afford.

 

They will be paying wads of dosh per year ($150m USD) to sponsor F1.

 

Goodbye Rolex.

 

Hello lots (more) of Lewis H fashion statements...


Edited by Maustinsj, 09 October 2024 - 19:14.


#12 loki

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Posted 09 October 2024 - 18:28

This one is more interesting to me.

 

1:64 scale Hot Wheels F1 car.  Don’t know how popular they are in other parts of the world but it’s been an iconic brand here for decades.

 

https://www.formula1...17Bmt8hxLfVxqE2



#13 FLB

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Posted 09 October 2024 - 18:29

LVMH own loadsa companies including Tag Heuer, Moët & Chandon, Louis Vuitton and other brands we can't afford.

 

They will be paying wads of dosh per year ($150 USD) to sponsor F1.

 

Goodbye Rolex.

 

Hello lots (more) of Lewis H fashion statements...

And Delphine Arnault from LMDH sits on the Board at Ferrari.

 

https://www.ferrari....board-directors



#14 PayasYouRace

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Posted 09 October 2024 - 18:38

LVMH own loadsa companies including Tag Heuer, Moët & Chandon, Louis Vuitton and other brands we can't afford.

They will be paying wads of dosh per year ($150 USD) to sponsor F1.

Goodbye Rolex.

Hello lots (more) of Lewis H fashion statements...


If it means getting rid of the obligatory shot of the Rolex clock with the minute hand reaching the hour before every formation lap, this is already the best thing ever.

Tag Heuer is the only official timing, and Moet & Chandon is the only official champagne.

#15 Beri

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Posted 09 October 2024 - 18:45

The dreaded clock will change to a Tag Heuer one. The trophies will be presented in a Louis Vuitton suitcase. And champagne will be indeed Moet et Chandon.
download-13.jpg

#16 Maustinsj

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Posted 09 October 2024 - 19:15

I want to see the trackside lawns mowed like this...

 

doorpng.png

 

Like a pig in a helmet?



#17 68targa

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Posted 09 October 2024 - 19:29

All very nice and dandy but will this bring 'value' to F1  (value to all the fans that is)  - I'm sure Mr Andretti has an opinion on this.



#18 Maustinsj

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Posted 09 October 2024 - 19:31

We may be influenced to buy different watches to the Rolex ones we have been wearing...



#19 PayasYouRace

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Posted 09 October 2024 - 19:41

We may be influenced to buy different watches to the Rolex ones we have been wearing...

 

All I know is that you can buy three family cars for the price of a single Rolex, and each will have a clock that keeps time just as well as the overpriced watch.



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#20 Maustinsj

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Posted 09 October 2024 - 19:45

All I know is that you can buy three family cars for the price of a single Rolex, and each will have a clock that keeps time just as well as the overpriced watch.

 

Yes but will the clock in the car be as big as the one above the pit lane?

 

Come to think of it, if they're replacing all the Rolex ones with Tag Heuer ones, maybe I could put a big Rolex in my car!



#21 PayasYouRace

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Posted 09 October 2024 - 19:47

Yes but will the clock in the car be as big as the one above the pit lane?

 

Come to think of it, if they're replacing all the Rolex ones with Tag Heuer ones, maybe I could put a big Rolex in my car!

I bet the one above the pit lane doesn’t even have Rolex internals.



#22 Maustinsj

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Posted 09 October 2024 - 19:56

I bet the one above the pit lane doesn’t even have Rolex internals.

 

 

hamster-wheel.gif



#23 Nathan

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Posted 09 October 2024 - 20:16

If it means getting rid of the obligatory shot of the Rolex clock with the minute hand reaching the hour before every formation lap, this is already the best thing ever.

 

I thought it was terrible Rolex never came up with a cleaner sweeping second hand.  But I guess now it will look like a Monaco or Carerra.

 

Like a pig in a helmet?

 

He is ready to fly. 

 

(fwiw, the back-to-back posting of original post and quoted post made me think I double posted so I deleted the original post  :stoned: )



#24 DeKnyff

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Posted 09 October 2024 - 20:44

The dreaded clock will change to a Tag Heuer one. The trophies will be presented in a Louis Vuitton suitcase. And champagne will be indeed Moet et Chandon.

 

I'd rather have Veuve Clicquot or Krug, which also belong to LVMH.


Edited by DeKnyff, 10 October 2024 - 09:26.


#25 mclarensmps

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Posted 09 October 2024 - 22:14

I will say, even though I haven't done it, I have always wanted a TAG watch, and it was because of F1. I've kept my wallet closed on this matter so far, though  :lol:



#26 BRG

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Posted 10 October 2024 - 09:22

I thought TAG Heuer made F1 racing engines.  Didn't Red Bull use them?  Do they make watches as well?    ;)

 

This is a bit of non-news really.  Just a change of the official timing, champagne etc.  Yes they are putting all this money in, but the ousted sponsors are taking theirs out.  Zero sum game really.



#27 Beri

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Posted 10 October 2024 - 09:33

I always wanted a PlayLife engine for my car. Or a SuperTech.



#28 BRG

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Posted 10 October 2024 - 10:25

Renault may be the most re-badged engines ever.  Mecachrome, Supertec, Playlife, TAG Heuer.



#29 IrvTheSwerve

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Posted 10 October 2024 - 10:46

All I know is that you can buy three family cars for the price of a single Rolex, and each will have a clock that keeps time just as well as the overpriced watch.

 

Slightly OT I guess but I happened to be looking through some Richard Mille watches the other day, because I had no idea of the actual cost (obviously I knew they were pricey though).

 

Ranged from between £300k to £2m+ per watch. I'll never understand why people will spend that on a single watch - however loaded they are. Surely the internals etc. are nowhere near as costly as those prices.



#30 PayasYouRace

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Posted 10 October 2024 - 10:55

Slightly OT I guess but I happened to be looking through some Richard Mille watches the other day, because I had no idea of the actual cost (obviously I knew they were pricey though).

Ranged from between £300k to £2m+ per watch. I'll never understand why people will spend that on a single watch - however loaded they are. Surely the internals etc. are nowhere near as costly as those prices.


They’re not. The mechanisms can only be so good, and yes you might be paying more for some rare metals or other bling on some watches, but ultimately like any luxury fashion accessory, you’re paying for the brand name.

#31 Mark A

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Posted 10 October 2024 - 11:54

This one is more interesting to me.

 

1:64 scale Hot Wheels F1 car.  Don’t know how popular they are in other parts of the world but it’s been an iconic brand here for decades.

 

https://www.formula1...17Bmt8hxLfVxqE2

 

I was as well until I saw the £24 (in UK) price tag, and delivery middle of next year.



#32 Sterzo

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Posted 10 October 2024 - 11:57

My cheap wind-up Timex lasted me from Brabham being champion in a Cooper until Piquet was champion in a Brabham. The jeweller said every part had worn out simultaneously, a sign of good engineering. I bought a cheap Lorus to replace it, which is still keeping perfect time on my wrist now. Fashion guru, me.



#33 jcbc3

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Posted 10 October 2024 - 12:20

So if you bought multiples, woúld they be Loruses, Lorus's, Lorus' or Lori?



#34 pacificquay

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Posted 10 October 2024 - 12:48

Tangentally related - I'm surprised anyone still wears a watch



#35 PayasYouRace

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Posted 10 October 2024 - 13:02

Who doesn’t wear a watch?

#36 jcbc3

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Posted 10 October 2024 - 13:05

me.

 

never did get into it. Around my age 14 I wanted and got a pocket watch. Wore it a couple of years and then never again.



#37 Nathan

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Posted 10 October 2024 - 13:19

I've tried for years to get into regularly wearing one, but I find them too distracting and I rarely need to know the time. Thus, I only wear for business, or fancy socials eg its jewelry.



#38 H0R

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Posted 10 October 2024 - 15:00

Then again watches are the only jewelry a man should wear.

https://forums.autos.../69409-watches/


Edited by H0R, 10 October 2024 - 15:00.


#39 Nathan

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Posted 10 October 2024 - 15:37

Autosport's homage is to the watches utility.



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#40 loki

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Posted 10 October 2024 - 17:42

Then again watches are the only jewelry a man should wear.

https://forums.autos.../69409-watches/

I thought it was a Prince Albert…



#41 SenorSjon

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Posted 10 October 2024 - 19:41

Who doesn’t wear a watch?


I feel naked without one.