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The Man Who Tried to Save Studebaker: Sherwood H. Egbert


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#1 Bob Riebe

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Posted Today, 00:51

From Mac's Motor Garage:

 

https://www.macsmoto...rwood-h-egbert/

 

Sherwood-Egbert-Avanti-IMS-315.png?resiz

 

Sherwood Harry Egbert (1920-1969) had one of the shorter tenures as chief executive in Studebaker history—less than three years—but in that time he made a major impact on the company. In his aggressive efforts to revive the stuggling car brand, his initiatives included the introduction of disc brakes, superchargers, a redesigned Lark, the Wagonaire, the Gran Turismo Hawk, and the Avanti. None of these bold moves, together or separately, were enough to keep the automaker in business, as it turned out. But realistically, that was never in the cards. Egbert had arrived too late.

 

 

In truth, when the Studebaker-Packard Corporation’s board of directors chose Egbert to run the company in January of 1961, saving the Studebaker car brand was not on the top of their task list. Rather, he was directed to streamline operations and diversify the company through acquistions to limit its exposure in the auto industry. And that he did, acquiring STP Oil Treatment, Franklin Refrigeration, and Paxton Products, among others. As the board saw it, with less than a 2 percent market share the prospects for Studebaker in the car business were dismal at best.

Egbert didn’t see it that way, as soon he was throwing both arms around the automotive operations. A major in the U.S. Marines in World War II, at six feet, four inches he was a dynamic presence: According to Time magazine, the 40 year-old was known as “Mr. Go-Go-Go” in his previous job running the McCulloch Corporation. One of his first tasks was to visit 1,300 Studebaker dealers personally where, as a fully rated pilot, Egbert  took the right seat in Studebaker’s corporate aircraft.

With no hope of resuscitating the dead Packard brand, the company’s name was shortened to the Studebaker Corporation. To reinvigorate Studebaker’s aging product line, Egbert engaged his friend, industrial designer Brooks Stevens, to upsize and restyle the 1962 Lark and to repackage the Hawk as the striking Gran Turismo Hawk. From Raymond Loewy and Associates, Egbert commissioned a radically styled fiberglass GT called the Avanti, designed in just five weeks in a bungalow in Palm Springs and rushed into production for 1963. Superchargers by Paxton (another Studebaker division) were available across the board in ’63, along with disc brakes by Bendix, a neighboring South Bend company.

While all these developments were exciting at the time and so memorable today, they failed to reverse the automarker’s rapid decline. Sales fell another 22 percent in ’63 and the company repoted a loss of nearly $17 million. Egbert, who’d been diagnosed with stomach cancer a year earlier and had undergone several operations, stepped down on November 24, 1963. Just 26 days later, the board shut down vehicle production in South Bend, though assembly continued on a limited basis in Canada though March of 1966. Despite his serious illness, Egbert outlived Studebaker as a carmaker, passing away on July 30, 1969. He was 49 years old.

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The only bad thing about Sherwood, was he was six foot four and wore hats; the Avanti would have had a lower roor line but he insisted one be able to wear a hat while drive. :evil:


Edited by Bob Riebe, Today, 00:54.


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#2 nexfast

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Posted Today, 10:26

Ah, Studebaker! When I was a kid, my favorite car was the Studebaker Golden Hawk. I had a miniature 1/43 and in all the races I "promoted" in my parents' long corridor the podium might change but there was one and only winner all the time. A real moment of nostalgia, very grateful. Thanks also for the info about Sherwood.



#3 B Squared

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Posted Today, 11:49

Now Bendix Park, this is the old proving grounds for Studebaker and their test track on Highway 2, also known as Western Avenue in South Bend Indiana. The location, west of town, was just down the road from our late friends Homer and Maxine Fitterling. They were like grandparents to my brother and I, and another set of parents for my own mom and dad. They had a approximately 200 car collection that included just under 25 Model J Duesenbergs. For quite some time, it looked like this was going to be one of their new properties and my brother and I could not wait to experience having our own race track. We visited the property numerous times and we were all gutted when the purchase fell through.
Homer's trucking company was located on Sample Street right by the Studebaker plant. He later sold it to Roadway. Another friend, Ernie Mills, another Duesenberg owner, bought an Avanti as soon as he could get his hands on one. And my family has a distant relationship genetically to the Studebakers. Thanks for posting this Bob.

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Edited by B Squared, Today, 11:51.


#4 B Squared

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Posted Today, 12:02

More detail on the land purchase that fell through, Homer's bid was accepted and then at the last minute, someone came in and outbid him by a fractional percentage. The administrators dropped Homer like a hot potato for a few more bucks, then the person that made the larger bid came to Homer to borrow the money. Homer politely refused his request, and when the administrators of the property came back on their knees, Homer told them he no longer had an interest. Can't say I blame him.

Edited by B Squared, Today, 12:03.