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"KG" on Jordan 193's livery
#1
Posted 10 February 2025 - 06:46
An unusual sticker instantly caught my eye: On the tip of the nose, there is the outline of the African continent with the letters "KG" inside. I wondered if it is a sponsorship at all (hardly any African sponsors in F1...) or rather some sort of solidarity program.
Does anyone know more?
You can find an image here:
https://www.flickr.c...@N05/3460006307
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#2
Posted 10 February 2025 - 08:55
It appears to be a property company,
AFRICAN KGADI ENTERPRISES
#3
Posted 10 February 2025 - 09:19
Yesterday, I saw a Jordan 193 in the French National Automotive Museum in Mulhouse.
An unusual sticker instantly caught my eye: On the tip of the nose, there is the outline of the African continent with the letters "KG" inside. I wondered if it is a sponsorship at all (hardly any African sponsors in F1...) or rather some sort of solidarity program.
Does anyone know more?
You can find an image here:
https://www.flickr.c...@N05/3460006307
The title sponsor of the car SASOL is an African company
#4
Posted 10 February 2025 - 09:50
Sasol Chemie GmbH and Co. KG is a fully-owned German subsidiary of Sasol, the title sponsor, so it could have been their logo.
#5
Posted 10 February 2025 - 09:58
KG in German firms means "Kommanditgesellschaft" and stands for the legal form of the company.
It is nothing specific suitable for promotion.
#6
Posted 10 February 2025 - 10:58
I wonder if it is something to do with Unipart as it appears within the light blue Unipart segment of the nose. And Unipart does have a South African branch.
#7
Posted 10 February 2025 - 18:14
Keeley Group Holdings is a South African company with two independent sponsorships with Jordan. Keeley Granite, a quarrying business and Keeley Air, which operates a fleet of small jets and helicopters out of Johannesburg.