19 replies to this topic

[JL14]

Today the trailer has been launched of Netflix' new The Seat documentary, which launches next week already (5 May).

Made together with Mercedes and Whatsapp, it tells Kimi's story to the Mercedes F1 seat.

 

WhatsApp and Mercedes-AMG PETRONAS F1 Team present The Seat ft. Kimi Antonelli | Official Trailer

[Marklar]

I was cringing when this was mentioned. Even more after the trailer, but when I read the official press quotes I lost it

"Witness the private WhatsApp calls and chats that led to the shocking shift."

CEO Toto Wolff. “WhatsApp played an instrumental role in this. It was the engine that kept everything moving smoothly and privately, allowing our team to focus on Kimi’s development, discuss progress, and ultimately communicate our choice.

Antonelli, “It is a dream come true to be an F1 Driver with the Mercedes-AMG Petronas F1 team. Throughout the process, Toto, the team and I were in constant communication on WhatsApp and The Seat shows this process from start to finish. I can’t wait for the world to join us on this journey, streaming the documentary on Netflix.”

WhatsApp global head of marketing Vivian Odior. “This story and the WhatsApp messages within them really uncover the journey Mercedes took in navigating this pivotal moment in their history. We have always known WhatsApp, and the privacy we afford users, is integral to the inner workings of Mercedes in addition to being a tool in connecting drivers, fans, everyone really to those closest to them. It’s why this has been an organic partnership and why we knew we could tell this story authentically and delight this worldwide fandom.”

Edited by Marklar, Today, 14:10.

[STRFerrari4Ever]

They’re just making anything nowadays aren’t they?

[pacificquay]

It's not a documentary, it's an advert for whatsapp

[mclarensmps]

 

Antonelli, “It is a dream come true to be an F1 Driver with the Mercedes-AMG Petronas F1 team.

He's so young I can almost believe this lol

[Gravelngrass]

Honestly, the first time I read, I was trying to remember when Kimi drove for Mercedes…I thought maybe they meant McLaren Mercedes but after I saw the first reply I knew the op was referring to Andrea…

Edited by Gravelngrass, Today, 14:30.

[midgrid]

So does this make Antonelli a pay driver?

[IrvTheSwerve]

 

 

Antonelli, “It is a dream come true to be messaging through WhatsApp, to confirm myself as an F1 Driver with the Mercedes-AMG Petronas F1 team.

 

Not really, but they were dying for something like that.

[Dan333SP]

Ugh. This story without the Whatsapp marketing BS would be interesting, a more in depth DTS behind the scenes vibe, but those quotes are an immediate turnoff. 

[jonklug]

Next up. Christian Horner partners with WhatsApp for the most awaited documentary of all! 

[genius83]

So does this make Antonelli a pay driver?

Nope, he is a whatsapp driver

[P123]

So... a long winded whatsapp advert! 

[zeph]

It was inevitable, hate  but I can live with it as long as they don’t interrupt races with ad breaks.

[DW46]

I was cringing when this was mentioned. Even more after the trailer, but when I read the official press quotes I lost it

🥴🤢🤮🤮🤮🤮🤮🤮🤮🤮

[DW46]

Honestly, the first time I read, I was trying to remember when Kimi drove for Mercedes…I thought maybe they meant McLaren Mercedes but after I saw the first reply I knew the op was referring to Andrea…

Maybe we’ll have to start calling older Kimi, Matias for ease.

[Stephane]

What a joke 🤣

[Ruusperi]

They’re just making anything nowadays aren’t they?

If they are, I want to see:

"Alex Yoong - A Netflix Story"

"Rebel Without a Cause starring Tomáš Enge"

"Matteo Bonciani - The Man Behind The Sign] [GIF]

"I was Mr. Safety Car - Oliver Gavin Biopic".

"The Forgotten Dane: Nicolas Kiesa"

[Topsu]

Damn, without WhatsApp, they might never have got the word out for Kimi that they're interested in him!

[Ferrim]

It reads like an April Fools news item.

[OvDrone]

I had a near full minute whiplash from thinking this was about Raikkonen and Mercedes somehow.

Then I saw Marklar's quotes and died.