Posted 26 August 2001 - 09:20
Porsche was never part of the Volkswagen Group financially, but from the very early beginnings they used the VW sales and maintenance network, because they had been too small to build up an own one. This joint-venture is valid principally still today, although Porsche showrooms are somewhat separated from the VW's, dealer ownership very often is the same. The Audi system is somewhat different, when Volkswagen acquired Audi from Daimler-Benz in the 60s, sales & service had been integrated into the VW network. Only in later years, when they tried to position Audi in a higher market segment, they separated it also somewhat from VW, e.g. by splitted showrooms. Obviously this separation happened earlier already in the US, by combining the marketing of Audi with that of Porsche.
The 914 was a joint project between Porsche and VW, trying to introduce a cheap sports car by using as much as possible VW parts, but manufactured by Porsche. The whole thing was officially named VW-Porsche, but unfortunately it was never adopted by the market as real Porsche, only as Volkswagen. With the 924 they avoided this mistake, although mainly based on Audi components, the 924 was always sold as Porsche, and not as Audi-Porsche.