22 replies to this topic

[boost]

Seen toyota's new f1 logo.. dosent look to bad.
I saw it on autorace.com.

[doohanOK]

from Formula1.com:
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"This new logo will be the distinctive sign of Toyota's presence in formula1. As every logo has its own significance, the meaning of Toyota's new logo is:


* The whole shape of the mark represents 'T' as in Toyota
* The top and left parts represent '1' as in formula1 and the number 1
* The left and right parts form a 'V' as in victory.
* Right part represents 'F' as in formula1 or Flame. It images flame and expresses passion."


The new logo will be displayed when the team makes their racing entry next year."

==================

regards,
doohanOK.

[Ricardo F1]

Don't know why, probably the choice of colors, but it looks like the Bridgestone one to me!!! You know, cept with a T instead of a B.

[Harald]

I sort of thought it would have made sense to use the three interlocking rings logo Toyota now use on their passenger cars. They claimed they didn't want to badge the team Lexus because they wanted F1 fans - especially in Europe - to identify the F1 programme with their passenger cars.

So, I don't understand going to a distinctive F1-only logo, unless that logo will also become the standard for Toyota passenger cars.

Besides the three interlocking rings look better. And you're right: it does look like the Bridgestone moniker.

All in all I give it a C+, no more.

Harald
Washington, DC

[Nustang70]

Originally posted by Ricardo F1
Don't know why, probably the choice of colors, but it looks like the Bridgestone one to me!!! You know, cept with a T instead of a B.

i was about to post the same thing!!...thought it would look much better with Bridgestone rather than Michelin. either a major coincidence, or Toyota has a serious flaw in their logo design.

[Daemon]

Looks like the Flying Kangaroo to me, from QANTAS aircraft. Just in different colours.

Overall, I quite like it.

[skylark68]

It looks like the "F" in Firestone without the little horizontal line. I am thinking of Firestone everytime I look at it. Pitiful.

[Nustang70]

wow Daemon, just noticed your icon-thing. (whatever its called)
very appropriate.

[Abe]

Originally posted by doohanOK


* The top and left parts represent '1' as in formula1 and the number 1
* Right part represents 'F' as in formula1 or Flame. It images flame and expresses passion."

I guess that what 'Muddly Talker' says is true then "IF" is just F1 backwards

But on the other hand maybe the Toyota gurus wanted to have a big IF

[TazioN]

I don't like it, it lacks clarity I think...and those "meanings" they attribute to the logo are pretty senseless. I much prefer the three ellipses they have in their road cars.

[KinetiK]

It looks messy. Honda has a great logo, Ferrari should change theirs to a donkey.. just to mess things up. (plus donkeys are my favourite animal besides cats).

Don't get me started with Jaguar.

[baddog]

I do wish these big corporations would stop being suckered into paying marketing idiots to WRITE that ****. I mean the logo is neither here nor there but the blurb.. my god.

Shaun

[Melbourne Park]

Originally posted by baddog
I do wish these big corporations would stop being suckered into paying marketing idiots to WRITE that ****. I mean the logo is neither here nor there but the blurb.. my god.

Shaun

Shaun, its the modern world. Normal corporate stuff. All the written **** as you put it is not for the normal public, its mostly for team itself. The team would also have a mission statment, and other corporate principles. These would also be enunciated in writing. The logos try to reflect some of those principles. To most practical people especially outsiders, its all a load of crap. But from the individuals who work there, and to their supporters and suppliers, its supposed to reflect something of the company itself. At the end of the day, its not evil or anything like that. I don't worry if it looks good or bad. To me its just a logo, which the company has tried to attach some corporate meanings to. But I won't even attempt to remember those meanings, although I might remember that there are supposed to be some their.

Some logos have a sense of history though: BMW's propellor has, the MB star has been around a long time, same with Ford's although they fiddle with it now and then, Rolls Royce's now means nothing to me, the Audi one traces back to Auto Union so it means something, I like Ferrari's, see Lambourgine's as a cheap imitation of Ferrari's, the rest mean little to me. Just logos.

[HP]

It's an awful logo IMO.

And besides most designers are be aware that logo's that use recognizable writing are easier remembered. Coke is an example of it. And everyone knows what's written on the white spots of the Ferraris when they are not allowed to do tobacco advertising. I even think about Marlboro if I see something written that uses the same font (altough I'm a non smoker). Same goes for the other F1 cars that are tobacco sponsored.

But maybe Toyota wanted to be cryptic about it.

[MattPete]

It looks like ass.

But it could be worse: it could look like that damned cow's head (longhorn?) logo they adopted about 10 years ago.

[lemmy caution]

It's atrocious.

Looks like something the singer's girlfriend draws up to put on flyers for for some high school heavy metal band.

[JForce]

I like it. i dunno about the meanings and ****, but the logo itself is for the Toyota F1 team, the cars will still have Toyota badges...

[Toyoter]

What I'm about to post feels like sacrilege, but I don't like the logo either. I would prefer that they stuck with the current logo that is used on their road cars, I love that. Not that it really matters, I'll wear the paraphernalia either way

[sargon13]

Originally posted by Abe




But on the other hand maybe the Toyota gurus wanted to have a big IF

[Melbourne Park]

Originally posted by HP
It's an awful logo IMO.

...And everyone knows what's written on the white spots of the Ferraris when they are not allowed to do tobacco advertising....

A lot of the time the Ferrari has not had a prancing horse, its had a blue and white lettered FIAT logo ...

[Spartacus]

hmm....not bad at all could be more original but nothing wrong with it

[Ronna]

Originally posted by Ricardo F1
Don't know why, probably the choice of colors, but it looks like the Bridgestone one to me!!! You know, cept with a T instead of a B.

Couldn't agree more!

I don't think it's too bad really, but I would expect more.

[palmas]

Toyota Sport cars are all marked with a red T. I think this logo is a F1isation of it.