
K-Mart pulls its sponsorship in Motorsport
#1
Posted 01 February 2002 - 02:31
Kmart pulls NASCAR sponsorship
(Jan 31) tsn.ca - Retailer Kmart has suspended sponsorship of two NASCAR teams and the upcoming sponsorship of the Daytona 500.
The financially troubled retailer filed for bankruptcy protection last week. At that time, Haas-Carter Motorsports was told that they would honour their sponsorships for the upcoming season.
"We regret that we will not be able to support our NASCAR Kmart racing program this year as we had hoped," said Charles Conaway, Kmart CEO, in a statement released Thursday. "Since 1995, we have had an excellent relationship with the NASCAR organization and have enjoyed bringing racing excitement to the sport's fans. However, at this critical time in our company's history, we are forced to look at every aspect of our business. Right now, we must concentrate on servicing our customers," Conway said."
Haas-Carter Motorsports says despite the loss of Kmart, it will attempted to field cars for Joe Nemechek and Todd Bodine for the season opening race February 17.
Last season, Kmart was title sponsor of two Winston Cup events at Michigan Speedway. While the retailer said it would not return as a sponsor of those races in 2002, it was scheduled to be a presenting sponsor of the Daytona 500.
Kmart is also a prominant sponsor of the Newman-Haas CART team, but there's been no word on how the bankruptcy proceedings have affected the retailer's CART plans.
The economic difficulties of the past year have taken a toll on some Winston Cup teams, who have seen sponsors leave for one reason or another. Some of the prominant sponsors who have withdrawn include Mobil 1, Kodiak, McDonald's and NationsRent.
#3
Posted 01 February 2002 - 16:31
#4
Posted 01 February 2002 - 20:10
[unlikely,though]
Strange how you reach that conclusion from this article???
#5
Posted 01 February 2002 - 20:36
Originally posted by 917k
The article,to the contrary,DOES NOT say whether or not they will continue with CART.
[unlikely,though]
Strange how you reach that conclusion from this article???
Highly unlikely indeed. CART would get a PFO in the mail whereas NASCAR got the full apologetic treatment. KMART would be a hell of a lot more interested in NASCAR... it's the only viable advertisement series anyway.
#6
Posted 02 February 2002 - 10:58

Hold the phone, it appears as if the cars will run in KMart livery for at least Daytona and the Rock.
#7
Posted 02 February 2002 - 19:09
Enron = in
#8
Posted 02 February 2002 - 19:25
Originally posted by Falcon
KMart = out
Enron = in

And imagine if microsoft had to sponsor F1 - nothing would work! About half way through the race - if it made it that far - the driver would recieve an error message saying "This program has performed an Illegal function. The program will now shut down."

#9
Posted 02 February 2002 - 19:52
Originally posted by The First MH
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And imagine if microsoft had to sponsor F1 - nothing would work! About half way through the race - if it made it that far - the driver would recieve an error message saying "This program has performed an Illegal function. The program will now shut down."
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McLaren's perfect technical partner...
#10
Posted 03 February 2002 - 13:57
Originally posted by The First MH
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And imagine if microsoft had to sponsor F1 - nothing would work! About half way through the race - if it made it that far - the driver would recieve an error message saying "This program has performed an Illegal function. The program will now shut down."
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#11
Posted 03 February 2002 - 14:24
And imagine if microsoft had to sponsor F1 - nothing would work! About half way through the race - if it made it that far - the driver would recieve an error message saying "This program has performed an Illegal function. The program will now shut down."
How hillariously imaginative and original

--
Let me try idiot-humour.
Imagine if Linux sponsered anything.. The car would be unbelievebly unfriendly - requiring the user to type a small novel to start the launch control system, not compatible with anything changed on the car for 4months and if you wanted to change the brake balance the car would have to stop at the side of the road for 20minutes while it recompiled the kernal.
* sigh
Imagine if Apple sponsered a car, it would run fast, be very cool, look strange but somehow still work.
Too bad it would only run on 3 of the 17 racetracks and the launch control wouldn't be compatible with the start sequence without booting the car into "classic mode" whereapon it suddenly morphs into a Lotus 49.
#12
Posted 03 February 2002 - 16:57