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DHL sign as Jordan title sponsor

Started by Brian O Flaherty , Feb 20 2002 14:27

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21 replies to this topic

#1 Brian O Flaherty

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Posted 20 February 2002 - 14:27

from autosport

Courier firm to replace Benson and Hedges but the cars will still be yellow

The Jordan Formula 1 team is set to confirm DHL as its title sponsor at the official launch of the EJ12 in Brussels on Friday. The Deutsche-Post owned courier brand replaces Benson and Hedges, which has been the main backer of the team since 1996.

According to an article in Haymarket's Marketing magazine, the deal will be worth £21million a season to the Silverstone-based outfit and will last for three years. The team will be known as DHL Jordan-Honda when it appears on the entry list for the Australian GP, which takes place on March 3.

Benson and Hedges logos will remain on the EJ12s this year and the cars will still be painted yellow, albeit a slightly darker shade.

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Well at least they'll still be yellow

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#2 Ghostrider

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Posted 20 February 2002 - 14:49

21 million GBP a season...a lot of money..but how does it compare to other sponsors in Formula One..can anyone give information about this?

But good news for Jordan I guess!! GO JORDAN!!! :clap:

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#3 eamo

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Posted 20 February 2002 - 15:23

And how much were B&H paying before, and now?

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#4 Scoop

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Posted 20 February 2002 - 15:31

does that mean jordans will be maroon (or whatever the DHL shade is) next year?

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#5 jordan24

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Posted 20 February 2002 - 20:25

I am not a hundred percent sure but was the DHL logo on the jordan site before, the Deutsche Post logo is still there as well.

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#6 Ghostrider

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Posted 20 February 2002 - 20:56

Originally posted by jordan24
I am not a hundred percent sure but was the DHL logo on the jordan site before, the Deutsche Post logo is still there as well.

It was there before as well, both DHL and Deutsche Post have to my knowledge been sponsors for a few years now. Deutche Post owns a controlling interest in DHL, but they are not the same company. If I have understood things correctly Deutsche Post will continue to sponsor Jordan as well.

Saw at the Jordan site that they had signed up Damovo for a three-year deal. Good for Jordan! :up:

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#7 FW11B

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Posted 20 February 2002 - 21:38

Have to wonder how this will affect their livery, of all the teams they constantly seem to have fun with the general Ideas and schemes.

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#8 Brian O Flaherty

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Posted 21 February 2002 - 09:26

I read somewhere else that Deutsche Post own 20% of DHL.

As for the Jordan livery, thank god the rumoured red&white was just that. A rumour. A darker shade of yellow, hmmmmmm, like vomit I guess

CAn't wait

Only 24 hours to go, woohoo !!!!!

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#9 Ghostrider

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Posted 21 February 2002 - 09:42

If you look at the latest pictures from F1jordan.com, the yellow definitely seems a bit darker. I don't mind that at all. GO JORDAN!

http://www.f1jordan....February/09.jpg

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#10 Hakk

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Posted 21 February 2002 - 12:10

It's nice to see that Tobaco brands are disapearing slowly from F1. First there was williams who changed Rothmans to Compaq and now Jordan. I hope the rest will follow also.

I don't know though if Jordan is good for DHL since the other courier will be always faster becouse Fed Ex is a sponsor for Ferrari.

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#11 Ghostrider

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Posted 21 February 2002 - 12:12

Originally posted by Hakk
I don't know though if Jordan is good for DHL since the other courier will be always faster becouse Fed Ex is a sponsor for Ferrari.

Hey, Hakk, don't get started!! :lol:

Just give Fisi a wet race and sit back and enjoy! DHL will fly!! :up:

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#12 Garagiste

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Posted 21 February 2002 - 12:13

Keep up, Hakk - Fed Ex sponsor Williams.

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#13 AdrianM

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Posted 21 February 2002 - 12:13

It's nice to see that Tobaco brands are disapearing slowly from F1

I agree.

Hopefully it will make the change to non tobacco advertising in '06 easier.

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#14 Scoop

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Posted 21 February 2002 - 12:38

Originally posted by Hakk
I don't know though if Jordan is good for DHL since the other courier will be always faster becouse Fed Ex is a sponsor for Ferrari.

jokes apart, really wonder how the courier companies would take that.. fedex with williams will surely cross the line for atleast in a few races.. and jordan.. no one's expecting jordan to pick up a win this year.. so how would DHL take it?

other sponsors aren't really affected by this 1-2-3 thingy because ....well... other than marketing presence nothing else matters.. but couriers are about being there on time all the time.....

or maybe in f1, as it is said for the manufacturers.. even being a loser in f1, being in f1 can only increase sales....

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#15 Ghostrider

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Posted 21 February 2002 - 12:43

Originally posted by Scoop
jokes apart, really wonder how the courier companies would take that.. fedex with williams will surely cross the line for atleast in a few races.. and jordan.. no one's expecting jordan to pick up a win this year.. so how would DHL take it?

Hey man, are you crazy?? Williams ahead of Jordan, no way. Jordan has Fisi, Honda engines and an ant-eater nose. FW's boys can't match that. :smoking:

Seriously though, I don't think DHL think Jordan will beat Williams regularly this year. But they have signed a three-year deal so they believe in Jordan for the future. :up:

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#16 Hakk

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Posted 21 February 2002 - 13:11

Is Fed Ex really Williams sponsor? At least last year they were with Ferrari, right?

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#17 Gemini

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Posted 21 February 2002 - 19:54

Originally posted by Ghostrider
21 million GBP a season...a lot of money..but how does it compare to other sponsors in Formula One..can anyone give information about this?

Vodafone's new spsorship deal deal brokered by Philip Morris, the Marlboro brand owner, is said to be worth some $40-$50 million a year, altough most of that flows to Philip Morris rather than Ferrari. PM is believed to pay well over $85 million a year to be title sponsor, but also gets rights to sell space on the car it does not use.

source: February F1 Magazine p.15

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#18 Scudetto

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Posted 21 February 2002 - 19:59

Originally posted by Hakk
Is Fed Ex really Williams sponsor? At least last year they were with Ferrari, right?

Correct. Ferrari from around 98 through last year. Williams this year.

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#19 Dudley

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Posted 21 February 2002 - 20:29

Correct. Ferrari from around 98 through last year. Williams this year.

And indeed Benetton before that,

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#20 Ghostrider

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Posted 22 February 2002 - 02:32

Originally posted by Gemini
quote:
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Vodafone's new spsorship deal deal brokered by Philip Morris, the Marlboro brand owner, is said to be worth some $40-$50 million a year, altough most of that flows to Philip Morris rather than Ferrari. PM is believed to pay well over $85 million a year to be title sponsor, but also gets rights to sell space on the car it does not use.
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source: February F1 Magazine p.15

Thanks Gemini!! $40-50 million a year, DHL was reportedly $28 million a year. Ferrari sure has some good market value, but of course they are in picture a bit more.

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#21 Scoop

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Posted 22 February 2002 - 03:25

Originally posted by Hakk
Is Fed Ex really Williams sponsor? At least last year they were with Ferrari, right?

Ferrari kicked them off the front wing and williams have them on their front wing... i think Fed-ex is not even noticeable on williams' front wing... they looked good on ferrari.. i don't like the vodafone front wing on ferrari. :mad: