Originally posted by XedtheLine
Perhaps I wasn't clear enough with my original question. I am fully aware that Ford uses the Cosworth engine in the Jaguar F1 car. That isn't the question here.
I was under the impression that when Jaguar ran the "Silk Cut" and "Castrol " cars years ago, the cars were fitted with V-10's. Were they actually V-12's???
Anyway, I realize Ford wanted to try to reach a younger demographic and promote their Jag brand, but I think most would agree that they have done a piss-poor job of it.
The question is, did Ford ever intend to have a real Jaguar powerplant in the Jag, or was it just going to be a 'bogus' badge?
Thank you.
Silk Cut Jaguar ran 6.0L and 7.0L V-12 powerplants. The Castrol cars ran 6.0L V-12 engines here in IMSA GTP.
The problem with Jaguar, as I see it, is that they are drifting from their heritage. Historically, they've been road racing GT cars then 'sophisticated' boulevard cruisers. There's no way to mix
evo-ness and 'boulevard cruiser.'
How DO you attract younger buyers and keep the feminine, sophisticated image that's been created and nurtured over the last 30 years? I dunno. Me thinks they are not synonymous... Look at BMW. The 3 series is rather 'butch' by today's standards. Always has been and hopefully always will. However, the new BMW 7 Series has cast many a doubt as to who the Hell is running the Quandt family's beloved little company... HELLO!!!!!!

They are becoming a bit common with BMW producing upwards of 800,000 BMWs per year, but only the M Series have been truly rare and they are SPORTS sedans - not sporty sedans a la Jaguar.
So, what would I, Chui, do in an ideal world if I were Ford Motor Company? I would make two new engines: An inline six [3.5L to 4.0L displacement] and a 60 degree V-12 [6.0L]. The S Type would use the 3.5L straight 6. And all further production cars would be made with packaging the V-12 powerplant in mind.
I'd also resurrect the D and E Types and regenerate the legend of the D Type and Lightweight E Types at LeMans. Yep. I'd race them. Both in Europe and America. No F1 for Jaguar. The "next E Type" would be a Boxter S competitor [handling wise] with ultimate goal to being a Porsche 996 GT3 competitor for the Type R version of the car.
For the GTP category I'd use the V-12 powerplant - for both Jag and Aston.
I personally would not try to increase the volume of cars too much for fear of diluting the image that I'd be carefully rebuilding. I would not make a $30,000 car.
In short, when I look at a Tuscan in CAR or EVO magazine I envision the Lightweight E Type that I would most certainly produce given the resources. Now I could hardly be described as Anglophilic, but the heritage/image so carefully created should not be overlooked so readily in the hopes of increasing presence of the cars on the road.
My own concept of Jaguar and it's customer-base is that few who drive them follow F1. I understand the idea of having Jag in F1 [i.e., BMW and M-B], but the customer base for BMW is far sportier than either M-B or Jag. I'm not sure what exactly M-B gets out of F1, either. Do they even offer a manual transmissioned car????
Alas, I'm neither a businessman or wealthy. I'm merely one who looks with rose colored glasses at automobile companies. And dream of what was and what things SHOULD be like today...