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Marlboro--Why Don't They Go Back to their Real Livery?


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#1 D. Heimgartner

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Posted 13 April 2002 - 03:50

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Photo by Luca Del Monte at Forix.com.

Why was this absolutely gorgeous livery discontinued? And since Marlboro is dropping some 35 million on Ferrari/MS, why don't they make Ferrari go Marlboro livery?

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#2 MONTOYASPEED

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Posted 13 April 2002 - 03:59

Are you nuts or what?

It is enough with that Marlboro red. I wouldn't like to see more white on the Ferrari.

#3 Nikos Spagnol

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Posted 13 April 2002 - 04:30

:confused: :confused: :confused:

Hey, guy, is Ferrari what you're talking about! It's not some CART team that simply sells its livery. I'm not a Ferrari fan, but Formula One will stop to worth watching when the Maranello cars stop to be bloodly red.

#4 Estwald

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Posted 13 April 2002 - 04:32

Originally posted by MONTOYASPEED
Are you nuts or what?

It is enough with that Marlboro red. I wouldn't like to see more white on the Ferrari.

:up: Couldn't agree any more.

#5 Kaiser

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Posted 13 April 2002 - 04:39

Originally posted by D. Heimgartner
Posted Image

Photo by Luca Del Monte at Forix.com.

Why was this absolutely gorgeous livery discontinued? And since Marlboro is dropping some 35 million on Ferrari/MS, why don't they make Ferrari go Marlboro livery?


You're kidding I take it?

#6 Haz 2

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Posted 13 April 2002 - 05:09

The Ferrari is slowly but surely being converted over to Marlboro colors. More white and less red has been applied season after season. Ferrari are doing it slowly so that we don't complain, but eventually it will look like the Mclaren of the 80 and early 90's.

At least that is my theory.

#7 D. Heimgartner

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Posted 13 April 2002 - 05:11

Just take a look at your precious Ferrari livery. It looks like a mixture of kidney and milk and egg.

#8 StickShift

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Posted 13 April 2002 - 05:13

Ferrari in complete Marlboro livery - Treason in Formula 1

#9 Kaiser

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Posted 13 April 2002 - 05:18

Originally posted by D. Heimgartner
Just take a look at your precious Ferrari livery. It looks like a mixture of kidney and milk and egg.


kidney milk and egg? what the hell is that? :lol:

#10 D. Heimgartner

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Posted 13 April 2002 - 05:36

well kidney is sorta red (marlboro), milk is white (Vodafone), and egg is yellow (Shell).

Seriously, however, I wouldn't much prefer some team going the Marlboro route for the few remaining years that are left. Maybe Marlboro could go back to McLaren and throw out West. I mean, who the hell smokes West??? I've never even heard of them before, nor seen them.

#11 stevew

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Posted 13 April 2002 - 05:40

It's probably a marketing thing...

Marlboro's older livery has already developed enough "steady customers", so they're looking to attract "new steady customers"...

#12 CaptnMark

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Posted 13 April 2002 - 06:28

I have to agree.

The grid is not complete without the classic Marlboro livery.

Or without the Rothmans one.

#13 wiligates

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Posted 13 April 2002 - 06:55

I have heard some odd requests , but wanting cars to look more like a ciggy packet is an odd one indeed.

#14 Foxbat

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Posted 13 April 2002 - 09:38

Originally posted by Haz 2
The Ferrari is slowly but surely being converted over to Marlboro colors. More white and less red has been applied season after season. Ferrari are doing it slowly so that we don't complain, but eventually it will look like the Mclaren of the 80 and early 90's.

At least that is my theory.


Interesting, maybe they will ask the FIA to move up the cigarette ban a few more years so they can complete this insidious scheme :p

#15 Foxbat

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Posted 13 April 2002 - 09:41

Originally posted by wiligates
I have heard some odd requests , but wanting cars to look more like a ciggy packet is an odd one indeed.


Someone made a Senna-tribute-Marlboro-Ferrari-2001 model with that livery which looked absolutely gorgeous so I guess it's not that odd a request :) Maybe something for Sauber?

#16 se7en_24

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Posted 13 April 2002 - 10:19

Originally posted by CaptnMark

Or without the Rothmans one.


The Rothmans livery was only around for 4 years, I prefered the old Canon/Camel livery, but I guess it all depends on when we started watching F1 I suppose!

Wonder what liveries people will be missing in 10 years - Renaults?;)

#17 mclarensmps

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Posted 13 April 2002 - 13:35

I mean, who the hell smokes West??? I've never even heard of them before, nor seen them.



Who cares as long as it makes their car look Gorgeous right now! :love: :love: :love: :clap:

#18 taran

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Posted 13 April 2002 - 13:57

Originally posted by D. Heimgartner
Maybe Marlboro could go back to McLaren and throw out West. I mean, who the hell smokes West??? I've never even heard of them before, nor seen them.


Yeezzz, what a provincial.

West, one of Germany's biggest brands. Entered F1 in 1985 with the Zakspeed team and left in 1990. Rejoined in 1997 with McLaren but had to give up their corporate colours (red-white) to fit in the Mercedes "silver arrows" theme.

I guess Mild 7, Gauloises, John Player Special, Benson & Hedges, Gitanes, Cabin and all the other smaller brands should have stayed away as well and leave the field to the only cigs you can get at the local store (probably Marlboro and Camel).

#19 Uncle Davy

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Posted 13 April 2002 - 14:20

Well, Ferrari did race the 1964 US and Mexican GPs in the blue & white NART livery because of a political tiff Enzo was having with with the FIA, so it wouldn't be unprecedented, although I would consider it another sign the apocalypse is nigh...;)

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#20 fillern

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Posted 13 April 2002 - 14:24

West ain't popular in east-germany either. The commercials say: "Test the west" , and all they do really is hate the west. :D

#21 coja

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Posted 13 April 2002 - 14:40

Originally posted by Nikos Spagnol
:confused: :confused: :confused:

Hey, guy, is Ferrari what you're talking about! It's not some CART team that simply sells its livery. I'm not a Ferrari fan, but Formula One will stop to worth watching when the Maranello cars stop to be bloodly red.


:up: I agree, of course.

#22 Liam

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Posted 13 April 2002 - 15:04

Renault have all yellow and white F3 cars in British F3, they look amazing. Really really nice.
The sooner Renault drop the Mild Seven blue the better.

Ferrari's have to be red, the less white the better, and they'd be lynched in Italy if they tried to change it.

I say make them go back to national liveries! Toyota Ferrari and McLaren (Mercedes?) show it can be done with sponsorship.

#23 D. Heimgartner

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Posted 13 April 2002 - 17:41

Taran: I spent my early childhood in Switzerland, and my uncle had a gas-station with a small convenience store... so I do not have an entirely "provincial" attitude of: Winston, Camel, Marlboro.

:)

#24 StickShift

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Posted 13 April 2002 - 18:11

D. Heimgartner: This thread might interest you.

#25 Darrenj

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Posted 13 April 2002 - 20:04

originally posted by MONTOYASPEED
Are you nuts or what?

It is enough with that Marlboro red. I wouldn't like to see more white on the Ferrari.


Ferrari has always been traditionally red. The red and white marlboro livery has been the Mclaren of the past. I will always associate certain things in F1- Senna-yellow helmet white and red Mclaren, please don't take that away from us!!!

Not even money can mess with history and heritage
(just ask old jaguar fans) F1Jag ????

#26 tifosi

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Posted 13 April 2002 - 20:24

Originally posted by Liam

I say make them go back to national liveries! Toyota Ferrari and McLaren (Mercedes?) show it can be done with sponsorship.


So Liam I take it your willing for these said countries to raise there taxes to replace the sponsor $s?????

#27 se7en_24

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Posted 13 April 2002 - 20:27

I've got a packet of West here now :) The ciggie machine ran out of Marlboros ;)

#28 taran

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Posted 13 April 2002 - 20:41

Originally posted by D. Heimgartner
Taran: I spent my early childhood in Switzerland, and my uncle had a gas-station with a small convenience store... so I do not have an entirely "provincial" attitude of: Winston, Camel, Marlboro.
:)


Fair enough, although I would not bragg about knowing Winston in this forum, you'll bring out the NASCAR haters ;) .

In 1993, Ferrari had a broad white band on the car in recognition of Marlboro sponsorship. It was not well received in Italy and for 1994, they reverted to a red car with much smaller Marlboro branding.

I agree with Haz 2. Marlboro has been slowly increasing its mark on the livery. The current huge white engine cover is probably merely the start. Insiders believe the 2006 ban on cig branding will either force companies out of F1 or make them reduce their sponsorship (Benson & Hedges) or will make them INCREASE their sponsorship to get as much bang for the buck as possible. Don't forget, F1 is about the only global advertising medium available for tobacco companies.

I wouldn't be surprised if Ferrari ran in full Marlboro branding in 2006 as a "tribute" to Philip Morris' motorsport legacy...

#29 Uncle Davy

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Posted 13 April 2002 - 21:00

I recall pix of the unveiling of the new McLaren MP4/?? (sorry, don't recall exact year or model, too lazy to search, not the point) during the transition between Marlboro and West and the car was decked out in the classic Bruce & Denny-era orange.

Sweeeet... :D

#30 texfan

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Posted 14 April 2002 - 00:52

Yeah,I miss the Rothman's livery too(by the way,who was Rothman?)

Didn't Williams' cars wear the Rothman livery during the active suspension,and ABS F1 era? Hey Williams,maybe next year you can.......Same colors and livery but with Compaq on the side.

Regarding the Malboro Red and White. Take a look at this.

http://indyracing.ar...g/imsce0190.JPG

The same low nose like the F1 of the late 80s,and Airbox too. Voila! Don't they "look" similar?(Just talking looks here not technicals).

#31 D. Heimgartner

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Posted 15 April 2002 - 20:21

I wonder how much money sponsors spend on track signs???

#32 Ferrari Boy

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Posted 15 April 2002 - 20:31

Arrrrrrh........the end is near :mad:

bring back true ferrari red!!! Not this crappy Malboro orange

#33 TEquiLA

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Posted 16 April 2002 - 00:40

Originally posted by D. Heimgartner
Posted Image

Photo by Luca Del Monte at Forix.com.

Why was this absolutely gorgeous livery discontinued? And since Marlboro is dropping some 35 million on Ferrari/MS, why don't they make Ferrari go Marlboro livery?


Besides of all the "Ferrari is red and that's it" reasoning there are still people who make the connection between Marlboro and McLaren from the Prost/Senna era, so why would Ferrari be mistaken with a McLaren?

#34 John B

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Posted 16 April 2002 - 01:15

i think Nigel Roebuck had a quote along the lines of 'Enzo Ferrari would be uneasy in his grave if he saw the sides of cars festooned with large Marlboro signage.....' :lol: This was during the early 1990s as Marlboro was having an increasing influence on the scheme of the Ferraris

#35 The Fazz

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Posted 16 April 2002 - 03:37

JPS should return... the JPS Lotus of the late 70s and early 80s were absolutely beautiful!

Borrowing a link to FW11B's page: http://fw11b.topciti...om/JPS/JPS1.htm

Miss the Marlboro McLarens though. Don't care much of the current Ferrari livery anyway... it is no longer Scarlet. What is Italian for "Day-glo orange fever"? As far as I am concerned, the real Ferrari F1 is long gone... so what the heck, paint the damn "Ferraris" in Marlboro livery!

#36 The Fazz

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Posted 16 April 2002 - 03:51

Originally posted by taran
I agree with Haz 2. Marlboro has been slowly increasing its mark on the livery. The current huge white engine cover is probably merely the start. Insiders believe the 2006 ban on cig branding will either force companies out of F1 or make them reduce their sponsorship (Benson & Hedges) or will make them INCREASE their sponsorship to get as much bang for the buck as possible. Don't forget, F1 is about the only global advertising medium available for tobacco companies.

I wouldn't be surprised if Ferrari ran in full Marlboro branding in 2006 as a "tribute" to Philip Morris' motorsport legacy...


I have a sneaky suspicion that tobacco sponsorship won't completely disappear after the ban (that would be far too radical for the money orientated world of F1). Ciggy companies are known to be very creative in marketing and advertising... the current day-glo orange and increasing whites on the Ferrari will no doubt remain after the ban. I suspect before that happens, there will enough whites (perhaps even the Marlboro "V"). When the ban in enforced, only the words "Marlboro" will disappear, but the livery, colours and design will have already burnt an image into the spectators minds only one thing: "Marlboro".

BAR is another case... when Honda takes over BAR after the ban, they may replace the Lucky Strike bullseye with red circle of the rising sun.

West McLaren - it is the silver arrows anyway... Keep the streaks of blacks and reds and no one will notice that West has gone.

B&H Jordan - nothing particularly difficult here as the car may likely remain B&H yellow, without much difficulty.

In each of these cases, tobacco money will still fund the teams... but in a silent manner (much like the ciggy adverts in British mags & billboards). I particularly remember the Silk Cut billboards. Classy. Ciggies will do the same with F1.

#37 Vunz

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Posted 16 April 2002 - 07:14

Originally posted by D. Heimgartner
Posted Image

Photo by Luca Del Monte at Forix.com.

Why was this absolutely gorgeous livery discontinued? And since Marlboro is dropping some 35 million on Ferrari/MS, why don't they make Ferrari go Marlboro livery?


Are you out of your mind? A Ferrari = a Ferrari = a Ferrari, which means it's RED, not some bloody Mac or Alfa.

#38 CONOSUR

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Posted 16 April 2002 - 15:28

Marlboro wanted out of McLaren because they were doing so poorly that even Senna left.

Marlboro wanted Ferrari eventhough they knew that Ferrari would never paint their cars to look like a pack of cigarettes...add some white here and there...no problem...Ferraris have used white in the past. But paint their cars ala Alfa, McLaren & Penske??? Never!

Marlboro knew it and accepted it.

:smoking:

#39 Scudetto

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Posted 16 April 2002 - 15:43

Someone posted these pics a few months ago in a thread entitled Ferrari F1-2000 in MARLBORO color

Posted Image

Posted Image

Not a bad look, but still a heretical idea.

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#40 Breadmaster

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Posted 16 April 2002 - 15:53

Originally posted by taran
West, one of Germany's biggest brands. Entered F1 in 1985 with the Zakspeed team and left in 1990. Rejoined in 1997 with McLaren but had to give up their corporate colours (red-white) to fit in the Mercedes "silver arrows" theme.


The silver/black colour scheme is west's "light" colours.....like marlboro has yellow/white.......

#41 X-ray

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Posted 16 April 2002 - 16:02

I think Ferrari should have the old Marlboro McLaren livery for the non-tobacco races, in that way, they don't the Marlboro stickers on the car, the whole car looks like a pack of Marlboro's.

And I don't like the way they have painted the Marlboro logo behind the anti-roll hoop, it was better before, especially '97-'99.

#42 king_crud

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Posted 16 April 2002 - 16:26

Originally posted by texfan
Yeah,I miss the Rothman's livery too(by the way,who was Rothman?)

Didn't Williams' cars wear the Rothman livery during the active suspension,and ABS F1 era? Hey Williams,maybe next year you can.......Same colors and livery but with Compaq on the side.


What's all this about Rothmans paintjobs? They were only in from 94-97, and hardly a pretty paintjob IMHO, especially compared to the Williams white/blue/yellow look from 85-93, which really looked nice. If you want great paintjobs then the JPS black wpuld have to be the best and most memorable IMHO.

Originally posted by X-ray
I think Ferrari should have the old Marlboro McLaren livery for the non-tobacco races, in that way, they don't the Marlboro stickers on the car, the whole car looks like a pack of Marlboro's.


Are you completely mad?????????? This is a Ferrari, not a Marlboro. Marlboro sponsor Ferrari not the other way around. If there's to be no Marlboro on the car they should go back to the scarlet red, just like a real Ferrari.

I will always associate Marlboro with McLaren, which was a beautiful design, but they've wrecked Ferrari, even today it looks like a slapped together paintjob. I hope when Marlboro leave F1 they change the Ferrari back to it's "real" red, but i fear that Vodafone will have something to say about that, although reading the financial pages lately it sounds as if Vodafone may not be around in 4 yeas time.

#43 D. Heimgartner

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Posted 17 April 2002 - 05:11

Or maybe DuPont could sponsor Ferrari after 2006.

Think about it, the Scuderia Rainbow Warriors (especially appropriate if Ralf goes to replace his brother).

:cool:

#44 D. Heimgartner

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Posted 19 April 2002 - 05:00

Say, why don't any engine oil companies (Pennzoil, Valvoline) sponsor cars?