
Ciggie smokers does F1 advertising work?
#1
Posted 25 May 2003 - 02:40
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#2
Posted 25 May 2003 - 03:04
However, I would have bought a pack of each of my favourite sponsor brands (Marlboro, Lucky Strike, KOOL) for display purposes, but Health Canada has stuck pictures of black lungs and teeth on the packages. Who wants that on their shelf?
#3
Posted 25 May 2003 - 03:32
Do u mean because someone sees Marlboros on a F1 car they decide to pick-up the habit?
That is not what fag-advertising is for on major events such as F1 and cars.
The point is brand-repetition and/or worldwide recognition. but mainly repetition and presence awareness.
Most smokers are aware of the brands (and what is good or bad tobacco) before they pick up the habit and are rarely influenced by advertising.
#4
Posted 25 May 2003 - 03:34
Lucky for me,as a Canadian,these were hard to procure in the frozen north,and my purchases were sporadic.
Lucky for me,too,Prost went to Williams BEFORE Rothman's or else I could still have this American ciggie thing....
#5
Posted 25 May 2003 - 03:38
Originally posted by 917k
Years ago,when Prost was my man and Mclaren my team,it was out of brand loyalty,or some sort of F1 association,that I started smoking Red Marlies.
U are a marketing department's wet dream.


#6
Posted 25 May 2003 - 03:52
Originally posted by BuonoBruttoCattivo
U are a marketing department's wet dream.![]()
![]()
Yeah,I was young and impressionable.Any future health prob.s will be directly attributable to one Mr Ron Dennis

#7
Posted 25 May 2003 - 03:56
Originally posted by BuonoBruttoCattivo
What do u mean 'does it work'?
Do u mean because someone sees Marlboros on a F1 car they decide to pick-up the habit?
That is not what fag-advertising is for on major events such as F1 and cars.
The point is brand-repetition and/or worldwide recognition. but mainly repetition and presence awareness.
Most smokers are aware of the brands (and what is good or bad tobacco) before they pick up the habit and are rarely influenced by advertising.
I knew someone would say that. I have smoked since I was 14 or so ( 16 years) and I have pretty much smoked non F1 brands Regal then Lambert and Butler- but I did try marlboro - Camel and JPS simply cos of F1 advertising in fact I smoked Winfield exclusively in Aus when I was there as I didn't know the rest so in fact advertising kinda worked on me.
#8
Posted 25 May 2003 - 03:59
Originally posted by 917k
Yeah,I was young and impressionable.Any future health prob.s will be directly attributable to one Mr Ron Dennis![]()
...actually, I lied a little.
During a layover @ Heathrow a few years ago, I saw a stack of West cartons @ the duty free and I though to myself "...hmm, I wonder how the McFags taste like." But given I had to purchase minimum a whole carton, I passed on the temptation. Maybe next time...
#9
Posted 25 May 2003 - 11:26
Originally posted by BuonoBruttoCattivo
... McFags ...


#10
Posted 25 May 2003 - 11:32
don´t smoke marlboro


#11
Posted 25 May 2003 - 12:27
#12
Posted 25 May 2003 - 12:31
They would not do it if they figured it was not worth their while.
I suspect it is encouraged by their marketting folks with more of a handle on cause-and-effect than us.
#13
Posted 25 May 2003 - 12:53
However, I did once pick up a carton of West in a special F1 packaging in the duty-free section of an airport.
And I pretty much despise McLaren - go figure!

#14
Posted 25 May 2003 - 14:58
I once bought a Russell Athletic rucsac cos I liked the Simtek colour scheme though......
#15
Posted 25 May 2003 - 15:13
#16
Posted 25 May 2003 - 15:23
I smoke and know I shouldn't, but am not influenced at all by which brand appears in advertising, in fact I believe it should appear in sporting events
#17
Posted 25 May 2003 - 15:24
Originally posted by polaris
Good post
I smoke and know I shouldn't, but am not influenced at all by which brand appears in advertising, in fact I believe it should appear in sporting events
so there, can we have spa and A1 ring back
#18
Posted 25 May 2003 - 15:25
#19
Posted 25 May 2003 - 15:28

and last time i bought refrigerator i choose candy - because of that old tyrrell sponsorship.
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#20
Posted 25 May 2003 - 15:59
I could start ranting about the nature of freedom and free-will, and taking responsibility for your own bad habits, but I'm sure you've all heard the drill.

#21
Posted 25 May 2003 - 16:12
As a matter of fact, I agree with a couple previous posts that tobacco companies should be free to advertise where ever they wish. People choose to smoke (and consequently harm their health), so the least these companies can do with their billions is spend it on something we can enjoy -- sporting events, the arts, etc...
I'm not naieve enough to believe that the advertising doesn't work, but it always comes down to the individual's choice. Regardless of that choice, I'd rather have Phillip Morris flip part of an event's bill than the spectator picking up a greater share.
BTW, great thread!

#22
Posted 25 May 2003 - 16:40
Originally posted by Carsten
The cigarette companies send how much on F1 - and why?
They would not do it if they figured it was not worth their while.
I suspect it is encouraged by their marketting folks with more of a handle on cause-and-effect than us.
That isn't so obvious in reality. I study the North-American tobacco companies for a living. They are so limited as to what advertising they can and can't do, that when they find a way to sponsor someone or something, they tend to do so in a big way.
Tobacco companies are barred from TV, print, internet and billboards. All that leaves is athletes and events. Now there is no doubt in anyone's mind that mass-media is more effective than corporate sponsorship, and if tobacco companies had the choice, they would considerably reduce their corporate sponsorship in favor of more traditional media. Therefore, the real reason tobacco support things like F1 so much isn't that they feel it's the best investment, but that it is one of the only choices they have.
One positive impact of this has been that tobacco has supported many events that might have died otherwise. In Montreal, tobacco supported the tennis tournament, the comedy, jazz and film festivals as well as Cirque du Soleil from their inception. For decades these were all big money-losers and tobacco kept them alive. These days the various festivals are almost all in the black, and recently tobacco has been barred from sponsoring them as well.
#23
Posted 25 May 2003 - 16:55
These days cigarettes are very poor quality.
I smoke non-filter Camel or Pall Mall - Swiss ones when I can get them. When I started it was possible (on pay-day) to purchase superb cigarettes in London - a real connoiseur's dream.
All gone thanks to EU and Government policies and, of course, the anti-smoking industry.
PdeRL

#24
Posted 25 May 2003 - 18:08
I used to smoke B&H and Silk Cut before those - I guess the brand recognition from motorsports played a part when I selected them.
#25
Posted 25 May 2003 - 18:32
#26
Posted 25 May 2003 - 19:07
#27
Posted 25 May 2003 - 19:26
#28
Posted 25 May 2003 - 19:27
#29
Posted 25 May 2003 - 19:28
Yea, it's not as if Mclaren were ever sponsored by Marlboro...Originally posted by Ricardo F1
No. I smoke occasionally, Marlboros. Do I follow Ferrari? Nope.
#30
Posted 25 May 2003 - 19:29
Originally posted by Ricardo F1
No. I smoke occasionally, Marlboros. Do I follow Ferrari? Nope.
You know Freud's Psychoanalysis therapy has shown the unconious mind working behind the concious mind's back, where by you might not follow ferrari, but the reasons you don't follow ferrari are hidden deep in your subconsious, and without you knowing, could be playing a part in your wanting for marlboros. It's possibility. Never rule it out.
#31
Posted 25 May 2003 - 23:54
generally i have a brand change every few years for no particular reason.
barring winfield, and boro, i dont think ive smoked a brand thats sponsored f1...or any racing in general.
never smoked camel, or JPS, or mild seven, or rothmans, or any other of the euro/us brands like west and luckies etc etc.
so if the intent of cig sponsorship is to convert smokers to their brand, theyve wasted millions of dollars on me.
#32
Posted 26 May 2003 - 02:11
i've never liked BAR, but recently i started smoking Lucky Strikes.
#33
Posted 26 May 2003 - 03:41

#34
Posted 26 May 2003 - 04:56
Originally posted by Riker!
Does weed count?![]()
Perhaps we should ask thomas enge?
#35
Posted 26 May 2003 - 07:25
Would that stop people from buying computers??? They would buy less Compay...
Banning tobacco ads wont have any effects on the ammount of smokers (This has been even proven).
I am a smoker. I tried John Player Special once because i loved those old Lotus cars. ANd i happened to like the taste of them. That's how it works.
#36
Posted 26 May 2003 - 09:11

#37
Posted 26 May 2003 - 09:17
Originally posted by FERRARI WEAPON
You know Freud's Psychoanalysis therapy has shown the unconious mind working behind the concious mind's back, where by you might not follow ferrari, but the reasons you don't follow ferrari are hidden deep in your subconsious, and without you knowing, could be playing a part in your wanting for marlboros. It's possibility. Never rule it out.
RicardoF1 is definitely Ferrari fan. But it is still very subconscious.

#38
Posted 26 May 2003 - 09:56
Perhaps we should ask thomas enge?
Oh yes, I used to smoke Morroccan black but since I saw the F3000 on Eurosport its Czechoslovakian Enge all the way for me ;-)
#39
Posted 26 May 2003 - 10:16
I consider myself reasonably intelligent (who doesn't) but when I'm in a store buying something I don't know anything about (whether it's soap, cigs , motoroil or whatever) I tend to pick up a brand that has the best advertisement. Sponsering my great hero when I was young & impressionable has paid off nicley for companies: there's Shell motoroil in my car, Goodyear tires underneath, I have Hugo Boss socks, if I'd had the money I'd buy a Senna-brand TAG watch, and when I smoke it's Marlboro.
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#40
Posted 26 May 2003 - 10:33

#41
Posted 26 May 2003 - 11:03
#42
Posted 26 May 2003 - 12:28
that almost sounds as if you think tobacco firms compete with other products that are not known killers (cell phones, fast food restaurants etc.)Originally posted by dpardyrx7
Advertising a product that is a known killer only works on the weak minded.
"Shall I eat a hamburger or shall I light up a cig? hmmm... I've seen an F1 car in Marlboro colors, let's light up..."
that IS weak minded.
But I think tobacco companies only aim to raise their profile so that once a kid is in a store to buy his/her first pack, he/she chooses Marlboro because that brand is so overwhelmingly imprinted on his/her mind. That's not weak minded, that's indoctrination, and even if you're not consiously aware of it, it does work.
#43
Posted 26 May 2003 - 12:53
Originally posted by TOLIN
I was in Frankfurth last week for a "messe" and saw an Advertisement of West, the first thing that came to my mind, was F1, Mc Laren and Kimi, (not DC of course), so the answer to your question is YES, "Cigarrete advertisment do produce revenues to F1 teams"![]()
So as a result of being reminded of F1, Mc Laren and Kimi, did you send your check to Ron Dennis or Bernie Ecclestone ?

#44
Posted 26 May 2003 - 14:02
Originally posted by Williams
So as a result of being reminded of F1, Mc Laren and Kimi, did you send your check to Ron Dennis or Bernie Ecclestone ?![]()
Seen from the eyes of Bernie Mr. *Supremo*, the "extasy" of being reminded, worths more than pennies... So I did automatically, "in situ" got my payment...

#45
Posted 26 May 2003 - 14:09
#46
Posted 26 May 2003 - 20:18
Had to taste it, of course, and Ron Dennis will be getting my cemotherapy bill one day, so he'd do good to invest his cut of those ~ two euros wisely for the time being.
Ie. in Ilmor spare parts for example, they'll be in great demand in a month

#47
Posted 27 May 2003 - 07:31
Originally posted by sschinning
If you would ban computer advertising: No more Compaq on Williams.
Would that stop people from buying computers??? They would buy less Compay...
Banning tobacco ads wont have any effects on the ammount of smokers (This has been even proven).
I am a smoker. I tried John Player Special once because i loved those old Lotus cars. ANd i happened to like the taste of them. That's how it works.
No Compaq on Williams probably won't stop you buying a computer - but might make you less inclined to by a Compaq. Maybe now you would be more inclined to buy Compaq. That is the result of advertising.
John Player Special advertising obviously worked on you.....................
Compare the number of smokers these days (of restricted advertising) with 30 years ago - I would guess there are a lot less (Mind you, this is probably skewed by the increasing number of female smokers). So, I don't know what has been 'proven'.
#48
Posted 27 May 2003 - 11:05
Originally posted by Carsten
John Player Special advertising obviously worked on you.....................
Compare the number of smokers these days (of restricted advertising) with 30 years ago - I would guess there are a lot less (Mind you, this is probably skewed by the increasing number of female smokers). So, I don't know what has been 'proven'.
I already smoked....
People quit and wont start smoking for health reasons, not because they don't see advertising anymore.
Or do you only wash your clothes after seeing a few advertisements for washing powder?
Or do you only eat after seeing advertisements on food?
#49
Posted 27 May 2003 - 11:37
I DID smoke regularly back when I was in school in '89-'90 (Gauloises blondes), but I quit altogether soon afterwards when everybody went his own way to study etc and our regular pub/club visits stopped. Today, I do not smoke at all, except if somebody gets really annoying in offering me a cig, maybe once or twice a year

#50
Posted 27 May 2003 - 12:11
Now I smoke whatever I can scrounge when I really get the craving, (i.e when out for a beer) otherwise I don't bother.
