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Honda's "Cog" Ad - Very Vool


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#1 Daveofoz

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Posted 13 June 2003 - 06:38

/edited later

I Always reckoned I'd never get the spelling of a bloody Topic wrong!!! Grrrr

/edit


I really like'd this, thought it was very cool...

http://home.attbi.co...6/honda-ad.html

D


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#2 boost

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Posted 13 June 2003 - 06:56

omg, amazing stuff :lol: :up:

#3 Melbourne Park

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Posted 13 June 2003 - 07:19

Great, but faked ... like a Honda?

#4 MrAerodynamicist

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Posted 13 June 2003 - 07:30

Go to honda.co.uk and tucked away somewhere, it's possible to order a free Behind The Scenes DVD.

#5 TOPCAT1976

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Posted 13 June 2003 - 07:36

Seen the making of the ad, and it's all real. The tyres roll up hill using counter balances etc.....


Tel

#6 Melbourne Park

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Posted 13 June 2003 - 07:45

Originally posted by TOPCAT1976
Seen the making of the ad, and it's all real. The tyres roll up hill using counter balances etc.....


Really??? OK, great then.

Sorry about the dig at Honda as well ...

#7 mikedeering

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Posted 13 June 2003 - 07:46

It's real - it took about 500 takes to get it all right.

The actual ad is made of two parts as the building wasn't long enough to do one continuous shoot - the split is when the exhaust pipe rolls over.

#8 wati

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Posted 13 June 2003 - 08:17

It has been debated about it in the Tech forum quite some time ago...

Wattie

#9 mikedeering

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Posted 13 June 2003 - 09:04

Originally posted by wati
It has been debated about it in the Tech forum quite some time ago...

Wattie


The what? Atlas has a Tech Forum now? When did that happen? :)

#10 Daveofoz

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Posted 13 June 2003 - 09:18

Originally posted by wati;
It has been debated about it in the Tech forum quite some time ago...



Not a good day on the old bb 4 me today. I did a bb search under honda, ad, commercial, accord, etc...didnt uncover anything. Sorry for the poor form!!! :blush:

(Must be the full moon or friday the 13th...;) )

When u look at the telegraph article about the making of the commercial it says it took 606 takes.

And mentions nothing of splicing...In fact:

Filming was done over four near-sleepless days in a Paris studio, after one month of script approval, two months of concept drawings and a further four months of development and testing. One of the more surprising things about the ad is that it was not a cheat. Although it would have been much easier to fiddle the chain of events by using computer graphics, the seesaw and shunt of events really did happen, and in one, clean take.



D

#11 EnzoHonda

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Posted 13 June 2003 - 11:59

Here is a direct link to the article explaining it all: (this link was actually on the ad web page, but it was kind of hidden)

http://www.dailytele...3/04/13/ix.html

#12 TOPCAT1976

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Posted 13 June 2003 - 12:12

Heres a link to an mpeg of the Ad.

The Honda Cog Ad

edit,

if anyone can think of content I could have on this site, let me know. I've had the URL for about 4 years, and it's never changed :p :p :p

#13 doohanOK

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Posted 13 June 2003 - 12:31

Here in Australia, I believe this ad will be on Channel 7 and Channel 9 around 7:30pm to 9:30pm (for the Farnham concert and The Art of War movie) Sunday night - and only the one time they'll show it.

regards,
doohanOK.

#14 Bjorn

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Posted 13 June 2003 - 13:12

I saw a high-res version of this for download a few months ago, anyone have the link?

#15 Rene

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Posted 13 June 2003 - 13:30

There was a thread with a link to the High-Res version posted about 2 months ago...

#16 michaelab

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Posted 13 June 2003 - 13:51

I believe this link on the Honda site still works - you might have to hunt around the flash site a little to find it though if they've moved it. It was pretty hi-res from what I remember.

I've also got it on DVD (Honda distributed thousands of free copies with the Sunday papers a few weeks ago in the UK). The DVD also has a short "making of" film which is pretty interesting.

Very impressive ad - took 606 takes to get it right :eek: .

Michael.