37 replies to this topic

[Pilla]

Ive been thinking about Mclaren and their sponsors post 2006, And I was thinking how cool it would be if they picked up Orange, then they could go back to the traditional Mclaren Orange. Of course Mercedies probably wouldnt allow it, but still...

[ujko]

I only remember the red-white Marlboro McLaren with Lauda and Prost and Senna, but not
an orange.
Which was that time?

[ujko]

I only remember the red-white Marlboro McLaren with Lauda and Prost and Senna, but not
an orange.
Which time was that?

[se7en_24]

Originally posted by ujko
Which time was that?

When the team was owned by Bruce Mclaren - although there have been some orange 'launch liveries' in recent years.

[KinetiK]

how about this?

[lustigson]

Orange is New-Zealand's racing color, isn't it? Any clue why?

And I'll bet Frans would have like Verstappen to race that orange MP4-12.

[Don Capps]

The early Bruce McLaren Motor Racing cars were a variety of colors, green, black, white, and red before adopting orange just before first the white with the gold/brown "Y" of Yardley and then the red & white of Texaco and Marlboro in 1974 which it carried for about two decades.

The New Zealand racing color isn't orange if I recall, but I think black and silver.

[HSJ]

Originally posted by Pilla
Ive been thinking about Mclaren and their sponsors post 2006, And I was thinking how cool it would be if they picked up Orange, then they could go back to the traditional Mclaren Orange. Of course Mercedies probably wouldnt allow it, but still...

NOOOO! That wouldn't be cool at all! Yuck! Besides, I don't think orange is really all that traditional anyway, like what percentage of McLaren's history have they used it really?

Nah, the silver and black is easily the coolest color scheme on the grid, please let them stick to that. So West will be gone. Doesn't matter. They can keep the color scheme anyway. West don't dictate the current colors, so why should the ones who replace them? West is currently printed on whitish background, that can easily be used by pretty much any sponsor. Remember Computer Associates logos used in their place before "Mika", "David", and "Kimi" appeared on the sidepods as "West" replacements?

[HSJ]

Oh yeah, I forgot. Imagine HSBC in West's place. Would look cool and they already look quite similar on Jaguar. (Rumor has it McLaren are trying to get HSBC as West's replacement.)

[HSJ]

Originally posted by Don Capps

The New Zealand racing color isn't orange if I recall, but I think black and silver.

Hey, cool!

[lustigson]

Originally posted by Don Capps
The New Zealand racing color isn't orange if I recall, but I think black and silver.

Now that you mention it I remember.

[HBoss]

whenever I think of McLaren, these are the colours that spring to my mind

http://www.ultimatec...large/346-1.jpg

[estoril85]

Originally posted by HBoss
whenever I think of McLaren, these are the colours that will spring to my mind

http://www.ultimatec...large/346-1.jpg

hmmm 1992?

[AtlanticRacer]

this is hanging quietly in our garage/raceshop...

[lustigson]

Marvelous!

[FlatFoot]

I'd like to see McLaren in ALL silver with Benz logos

[HBoss]

Originally posted by estoril85


hmmm 1992?

I think it's 1991.

[Nikos Spagnol]

Silver Arrows livery has no relation to West at all. Remember West colours were red-white (like Marlboro), at least when they were supporting little Zakspeed team in the 80's.

Silver is there mostly for Mercedes. So, I believe it'll be kept at least while Mercedes is there as engine suppliers.

[DaveDash]

For those of you who think that McLarens livery has nothing to do with West, go buy a pack of west cigarettes.

You will be very surprised to find that if you put minature wheels on it, it would look exactly like a McLaren.

NZ's sporting colours BTW are Black with a Silver Fern - but McLaren's colours arn't based on NZ's colours - they are quite simply based on their Title Sponsor West.

[JSA]

As I understand it, McLaren own the intellectual property rights to their livery. I think you will find that it is West that are just cashing in on this and not the other way around.

[DaveDash]

The McLaren looks identical (even the red bits) to that of a packet of West Cigarettes, so it's a pretty big cash in then isn't it?

[Zippity]

The McLaren 'Orange" is a throw back to the good old CanAm days

There is no official F1 colour for NZ, although most people assume it is Black.

[zfh10]

Originally posted by KinetiK
how about this?

I reckon the orange looks awesome!
I think the current silver and black is the best livery on the grid however - so I really don't mind.

[JSA]

Perhaps I need to explain this a different way.

When McLaren changed from the Marlboro sponsorship to the West partnership they created a new corporate identity for themselves.

The West logo was integrated into this new identity.

All of Mclarens partners are required to accept this identity. Mobil being the best example. Their corporate identity is Blue with the red O, yet they appear in black on the Mclaren. We have seen a similar situation with Williams and the new Budweiser sponsorship. Their corporate color is Red, but the logo is in BMW Williams blue on the cars.

Similarly the red and grey streaks through WEST on the cars are a McLaren creation, not a West creation. Any similarity now seen on the cigarette packets is simply West maximizing their partnership opportunities. Indeed West only adopted the streaks in their own trademark after the McLaren partnership came into being. Go the the Westonline web site and look at their trademark. You will also note that in the West Trademark the upper streak is yellow.

It is possible the silver is in deference to Mercedes, but lets not forget that Ron Dennis has stated many times that his favourite colour is grey. The TAG McLaren Groups corporate colours are a combination of various Greys, plus Black, White, Red and Silver. I believe Ron wants McLaren to be identified by its livery in the same way Ferrari was always identified a being Red regardless of its sponsors.

It will be interesting to see what happens when West is replaced. In my opinion you will see very little change in the look of the Livery.

[DaveDash]

Originally posted by JSA
Perhaps I need to explain this a different way.

When McLaren changed from the Marlboro sponsorship to the West partnership they created a new corporate identity for themselves.

The West logo was integrated into this new identity.

All of Mclarens partners are required to accept this identity. Mobil being the best example. Their corporate identity is Blue with the red O, yet they appear in black on the Mclaren. We have seen a similar situation with Williams and the new Budweiser sponsorship. Their corporate color is Red, but the logo is in BMW Williams blue on the cars.

Similarly the red and grey streaks through WEST on the cars are a McLaren creation, not a West creation. Any similarity now seen on the cigarette packets is simply West maximizing their partnership opportunities. Indeed West only adopted the streaks in their own trademark after the McLaren partnership came into being. Go the the Westonline web site and look at their trademark. You will also note that in the West Trademark the upper streak is yellow.

It is possible the silver is in deference to Mercedes, but lets not forget that Ron Dennis has stated many times that his favourite colour is grey. The TAG McLaren Groups corporate colours are a combination of various Greys, plus Black, White, Red and Silver. I believe Ron wants McLaren to be identified by its livery in the same way Ferrari was always identified a being Red regardless of its sponsors.

It will be interesting to see what happens when West is replaced. In my opinion you will see very little change in the look of the Livery.

Ah, so west has changed to fit McLaren, interesting. I just assumed it was the other way around due to McLarens livery under Marlboro, William's livery under HP, etc.

[JSA]

Dave I don't quite understand your post, but yes, West have evolved their their marketing stategy and their cigarette packets livery to take advantage of the visual imagery aforded them by McLaren. (I'm even stating to sound like Ron here).

Remember when Rons Project 4 operation merged with McLaren it was Marlboro money that allowed this to happen. The team livery under Marlboro reflected Marboros global imaging, interestingly when Marlboro put all their efforts behind Ferrari they agreed to drop their standard livery for a prodominantly red car , albeit a different red to Ferraris historical colours.

I do recall Ron stating some years ago that McLaren owned their colour scheme and that any sponsor/partner would have to agree with this.

HSJ, I agree with you about HSBC, that would be great.

[fuzzybunny]

And West Pons used the same styling colour styling on their bikes.

Its practically a Ronzo takeover..

[HSJ]

Originally posted by AtlanticRacer
this is hanging quietly in our garage/raceshop...

[Wouter]

Originally posted by DaveDash
For those of you who think that McLarens livery has nothing to do with West, go buy a pack of west cigarettes.

You will be very surprised to find that if you put minature wheels on it, it would look exactly like a McLaren.

NZ's sporting colours BTW are Black with a Silver Fern - but McLaren's colours arn't based on NZ's colours - they are quite simply based on their Title Sponsor West.

That is no true. Standard WEST packs are (dark)red-and-white... the colour from WEST-sponsored ZAkspeed during the 80's. Only one certain type of WEST was brought out in black and grey (lights?), and this was probably done after they got to sponsor McLaren.

[Wouter]

Originally posted by JSA
Perhaps I need to explain this a different way.

When McLaren changed from the Marlboro sponsorship to the West partnership they created a new corporate identity for themselves.

The West logo was integrated into this new identity.

All of Mclarens partners are required to accept this identity. Mobil being the best example. Their corporate identity is Blue with the red O, yet they appear in black on the Mclaren. We have seen a similar situation with Williams and the new Budweiser sponsorship. Their corporate color is Red, but the logo is in BMW Williams blue on the cars.

Similarly the red and grey streaks through WEST on the cars are a McLaren creation, not a West creation. Any similarity now seen on the cigarette packets is simply West maximizing their partnership opportunities. Indeed West only adopted the streaks in their own trademark after the McLaren partnership came into being. Go the the Westonline web site and look at their trademark. You will also note that in the West Trademark the upper streak is yellow.

It is possible the silver is in deference to Mercedes, but lets not forget that Ron Dennis has stated many times that his favourite colour is grey. The TAG McLaren Groups corporate colours are a combination of various Greys, plus Black, White, Red and Silver. I believe Ron wants McLaren to be identified by its livery in the same way Ferrari was always identified a being Red regardless of its sponsors.

It will be interesting to see what happens when West is replaced. In my opinion you will see very little change in the look of the Livery.

You were ahead of me to explain, should have read the whole thread....

I hope that McLaren will keep its current colour scheme indefinitly, it's the best looking on the grid right now. That it happens to reflect the NZ racing colour is cool, too. I wonder if this was done on purpose or not.

Williams/BMW might be doing the same with their livery, based loosely on the Brabham-BMW's, and that's another very nice livery nowadays.

[kos]

So, if McLaren's livery is sold to sponsors as complete identity, then it resembles prince Malik's idea of "T-minus" brand. The only difference is that it apparently works for McLaren, but was total failure for Arrows...

[Al.]

Originally posted by kos
So, if McLaren's livery is sold to sponsors as complete identity, then it resembles prince Malik's idea of "T-minus" brand. The only difference is that it apparently works for McLaren, but was total failure for Arrows...

The key difference being McLaren have sponsers to sell it to, T-minus was just a brand with no money backing it up.

[kos]

Yeah, I was sarcastic about "the only difference". But nevertheless, the idea is similar - McLaren do not sell "advertizing space" to sponsors. They sell them complete "product" and thus are able to not only get more money from the sponsors, but also to give sponsors more value for their money, and remain attractive to sponsors despite being more expensive. I think it's cool

[wati]

Originally posted by HBoss


I think it's 1991.

It is.

Wattie

[LuckyStrike1]

Originally posted by kos
Yeah, I was sarcastic about "the only difference". But nevertheless, the idea is similar - McLaren do not sell "advertizing space" to sponsors. They sell them complete "product" and thus are able to not only get more money from the sponsors, but also to give sponsors more value for their money, and remain attractive to sponsors despite being more expensive. I think it's cool

Ron, is that you?

[kos]

Originally posted by LuckyStrike1


Ron, is that you?

Yes, but how have you guessed it?

[Pilla]

Interesting ideas, I didnt realise that Mclaren owned the actual color scheme. I Think it needs to be updated somewhat though, that oval of white on the side pods for sponsorship has never sat well with me.

For those of you who are interested black with a silver fern is the traditional New Zealand sporting colors/uniform no matter what the sport, ie the All Blacks, the NZ Cricket Team, NZ Olympic teams, NZ Racing teams, anything you can think of.


http://www.teamkiwir...ry/4/car_07.jpg

[LuckyStrike1]

Originally posted by kos


Yes, but how have you guessed it?

I utilized my analysing tools in order to optimise the analysis to gain satisfacatory results in the current matter regarding the identification process. In the process all our efforts were succesfull without any major disadvantages and we felt a satisfactory and thrustworthy outcome had been reace, upon which we could draw a confident conclusion.